Post on 14-Apr-2017
Hospitality & Technology
101PAUL CONLEY, PH.D.
The most pressing question in
hospitality distribution.
Who is this creepy guy?
Heads in Beds
Concepts and Systems
Finding the balance
Innovation
and Design
Systems and
Infrastructure
Finding the balance
Innovation and
Design
Systems and
Infrastructure
Finding the balance
Client’s
Capacities
Three keys
Identification of client’s business
Importance of yield management
Awareness of interaction of systems
Business Models
Real Estate
TransactionsManagement
Fees
Transaction
FeesAdvertising
Fees
Software
Licensing
Blackstone “Flips” Real Estate
Yield Management
Airlines pioneered the science of “yield
management.”
Data has always been “big”
Historical
Competitive
Reservations
Identify and stratify customer types
Unbundle products and services
Monetize the Pool
Time Out – Los Angeles
Data Collection
and/or Transport Consumer
Shopping and Booking
ExtranetHotel Systems
Distribution and Data
Switch Service
Property.comWeb Site
Brand.comWeb Site
OTAOnline Travel
Agency
MSEMetasearch
Engine
GDSGlobal
Distribution System
Business Intelligence Application
Extranet
RMSRevenue
Management System
PMSProperty
Management System
CRSCentral
Reservation System
Channel Management
Function
DAMDigital Asset
Management
Booking Engine
Call Center
RMS: Revenue Management
System
PMS: Property Management System
Comprehensive software application
Sales and planning
Reservations and Rooms Control
Point of sale
Guest folios
Food and beverage
Time cards, HR and Payroll
Pay TV
Guest card keys and door locks
Telephone
Wi-Fi billing
Housekeeping organization
Credit Card payment
Distribution
Revenue Managers
Inventory and Pricing
Rooms Control
Reservations processing
Front Desk
Guest check in/out
CRS: Central Reservation System
Rates, rules, room types, availability and
reservation information
Primary system for shopping and
booking (TA, OTA)
CRS are built to accommodate
shopping requests from multiple
distribution points
Business Intelligence Application
Channel Management
Switch: DHISCO
Distribution Hospitality Intelligent Systems Company
.....the “single largest processor of electronic hotel transactions” at more than eight
billion a month, according to the company, and claims as clients 100,000 hotel
properties and more than 300 brands spanning 200 countries.
Digital Asset Management
Property.com
Booking Engine
Brand.com
Actually, Brands.com
Metasearch Engines
OTA: Online Travel Agency
GDS: Global Distribution System
Reservation systems used by travel agents
Back end reservation system used in part by OTA’s
Comparative hotel shopping data for pricing reports
Switch Service
Property.comWeb Site
Brand.comWeb Site
OTAOnline Travel
Agency
MSEMetasearch
Engine
GDSGlobal
Distribution System
Business Intelligence Application
Extranet
RMSRevenue
Management System
PMSProperty
Management System
CRSCentral
Reservation System
Channel Management
Function
DAMDigital Asset
Management
Booking Engine
Call Center
Appendix
Industry Sources
Hotel Management
Hotel News Now
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Skift
Tnooz
WTTC’s latest annual research, in conjunction with our partner
Oxford Economics, shows Travel & Tourism’s contribution to world
GDP grew for the fifth consecutive year in 2014, rising to a total of
9.8% of world GDP (US$7.6 trillion). The sector now supports nearly
277 million people in employment – that’s 1 in 11 jobs on the
planet.
Story Practice Consulting
Paul A. Conley, Ph.D. has extensive experience in product development, program management, operations, and account management in diverse organizations from Fortune 100 corporations to start-ups. Paul has worked successfully with global and local teams within Sabre, Galileo, Moving Station, Cendant, TravelClick, LXR, Pegasus Solutions.
Paul has used story to lead teams, research and define customer requirements for technology products, and create customer experiences. Paul's business experience and academic background combine theoretical as well as practical aspects of design, implementation, and change management.
Education:Ph.D. Mythological Studies with an Emphasis in Depth PsychologyPacifica Graduate Institute, Carpinteria, CA
M.S. Communication, Communication SystemsNorthwestern University, Evanston, IL
BBA, Business AdministrationLoyola Marymount University, Los Angeles, CA