Improve your Game Powered by

HoneyTracks empowers you to solve these challenges

Top 5 challenges for game developers

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FIND OUT HOW

1 Making the best possiblegame for your players

3 Getting players intoyour game

4 Generating revenuefrom your game

2 Understanding what your players want

5 Measuring results

HoneyTracks empowers you to solve these

challenges

Contents

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History

Track Record

Testimonials

Why work with HoneyTracks – ARM

BI Analysis from HoneyTracks Experts

HoneyTracks experts assists process

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5

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15

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2011Birth of HoneyTracks

2013Launched Platform 2.0 with interactive charts, customizable views and much much more..

2012Winner of SAP, IBM, and German Accelerator Awards

2014iQU acquires HoneyTracks, growing combined R&Dand solutions.

History

2012Key Partnerships

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600Registered games

Track Record

220Million Player events per day

$800MillionRevenue Generated by Developers

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“Thanks to HoneyTracks we increase our revenues by adopting virtual goods prices for certain cohorts.”Chris Mayer , Founder & CEO

“Our marketing performance increased a lot with HoneyTracks.”Markus Liedl, Marketing Director

“HoneyTracks is muchfaster than the competition.”

Minh Hien Nguyen, Lead Data Analyst

“The very first team task every morning is to check all KPI’s with HoneyTracks.”Marko Hein, Vice President

Testimonials

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cquistion of high quality players

etention of your audience

onetize faster and stronger

Working with HoneyTracks enables:

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� Understand key gamer segmentations and behavioral patterns from alpha and beta stages of game development

� Ability to better identify, target and bring in players that play, stay and pay

� Apply insights and technology to match the right players with the right games

� Real-time tracking of all marketing channels and player behavior

� Supports all dominant devices and platforms with cross platform capabilities

ARM: Acquisition

Track unlimited number of events

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ARM: Retention

� Identify why players churn at one glance by creating unlimited key custom events

� Custom cohorts and segments

� Ability to analyze signup retention rates, churn rates, login sequences and user lifetime

� In-app messaging and social extensions

� Ability to add social features with plug and play social API’s

Custom cohorts & segments

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ARM: Monetization

� Aggregate and analyze data that increases gamer monetization

� over 30 real-time revenue, virtual currency/items metrics

� Better identify key contributing items and monetization within each level

� Optimize in-game monetization mechanics maximizing LTV of gamers and profitability of games

� Actionable triggers allow real time improvement based on user behaviour further improving game experience and monetization 30+ Metrics on the topics revenue

30+ Metrics on the topics revenue

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Product Features

Cross Platform

Segment Cohorts

Real-time dataCompare player groups and

optimize user funnels

Increase overall ARPU with specific triggers based on player behavior

Improve virtual transactions and faster payment conversions

Set up A/B tests and measure results

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2 Player Journeys

Recorded

1 Place Tracking

Code

3View/Report/Analyze

in Real Time

Simple & Easy Integration

One line of code = 1,000+ reports

Powerful reporting and

analysis< code >

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Data Security Full compliancy with international requirements

Control User AccessDefine what your partners and staff can see and when

Player & Data Privacy Exceeds German legal requirements

Data Protection and Privacy

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Optimize Every Step

HoneyTracks Analytics Assists

ALPHA-

Load time analysis

BETA -

AB Testing

Product-

UX

Media-

Monitor ROI

UA-

SegmentUsers

Churn-

Reduction

LTV-

Continualincrease

Lifecycle of Optimizations

Raw Data Statistics Analysis Planning & Strategy

Programmatic Execution

Measurement &Optimization

Insight

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Level

BI Analysis from Industry Experts

HT Identifies anomalies and compares with

similar games

Developer reviews & decides on

improvements

HT drill down player data & provide

multiple optimization suggestion

Developer A/B tests. HT track & analyze results

in real-time

1 2 3

5%

Players

80%

Option A

Option BGame AMMO, Web and Mobile18-30 Male, US, EU

BI

HoneyTracks (HT) starts investigation into

user flow

Step 2Main issue identified as player

drop off between level 2+3.

Step 3Analysis and suggestions for

improvements from HT

Step 4Decision made on improvements

Step 5 Tests begin

PlayerDrop-off

Step 1Game analysis

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Integration Team � Tech Support

� Analysts

Account Manager� Pro active communication

� Product, BI, Marketing and

C-Level focus

� 24/7 assistance via single point

BI Support � Report analysis

� Consultancy (onsite)

� Prioritization of improvements

� Financially focused

Developer

HoneyTracks Experts Assist Process

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Get started today by visiting honeytracks.com/signup

For more information andto set up a demo email

sales@honeytracks.com