Post on 17-Jan-2015
description
Product Mix
Honda Motorcycle & Scooter India Pvt. Ltd
Honda Cars India Ltd.
Honda Power Products Limited
Product Line – Length, Width and Depth
SCOOTERS
-AVIATOR -DIO -ACTIVA MOTORCYCLESo DREAM YUGAo CB TWISTERo CB SHINEo CBR -1000RR -250R -150o CBF STUNNERo CB UNICORNo CB UNICORN DAZZLERo VFR 1200 Fo VT1300CXo CB 1000R
HMSI HCIL
BRIOE MT EX MTS MTS(O)MTV MTS(O)ATV AT
JAZZ
JAZZJAZZ SELECTJAZZ X
CITY
CORPORATEESV MT/ATV(AVN)V Sunroof MT/AT
CIVIC
CIVIC 1.8 SCIVIC 1.8 V
ACCORD
ACCORD 2.4 CR-V
2.0L 2WD2.4L Real time 4WD
HPPL
GeneratorPORTABLE-HANDY
EK 400EBK 650EM 650EBK 1000
PORTABLE-SILENTEXK 1200EXK 1200sEXK 2000EXK 2000sEXK 2000ACEXK 2800EXK 2800s
PORTABLE-LPGEB 650GPEB 2000GP
INVERTER GENERATORS EU 65is EU 30is
Water pumpsWBL 30(LPG based pump set)WBK 15WBK 30WBK 30FFWPK 20WPK 20 FF
EnginesGK 100GK 200GK 300
LawnmowersHRU 196 K1
Brush cuttersUMK 435T U2ST
TillersFE 500 E-1
Products Selected HONDA ACTIVA
CB UNICORN
CB 1000 RR
Honda Activa Activa is the 1st scooter model in India by
Honda. Launched in 2001 4 Stroke Engine Activa is one of the most trusted gearless
scooter in Indian Market.
Pricing Strategy
Price is more than competitors
Used Maximum Current Profit Strategy
Promotion Advertising - Banners, Showroom displays,
Newspapers, Bill boards, Pamphlets and TV commercials.
Sales Promotion – Prizes, Free gifts, Free service camps.
Public relations – Press Releases, Articles in magazines.
Honda Unicorn
Launched in 2005 First Motorcycle to feature Mono-
suspension. Design is done keeping in mind Indian
road conditions.
Pricing Strategy
Honda has used “ Market Based Pricing”.
Due to many competitors from 150cc segment.
Promotion Advertising - newspapers , magazines, TV
commercials ,Hoardings Believe in keeping direct contact with the
customer Events – Sponsoring events, Giving test ride
to the youth Offers – Festival offers Public Relations - Paid reviews in various
motor bike magazines and TV shows.
Honda CB 1000R
The powerful engine with latest dynamic transmission system.
Efficient enough to generate zipper acceleration and pick up without producing any sort of vibration and noises.
Pricing Strategy
Honda has used “Premium Pricing Strategy”.
Pricing is done to attract status conscious consumers.
Enhance and reinforce a product's luxury image.
Promotion
Public Relations – Stories in magazines like Autocar, Bike,Overdrive.
Direct Marketing – It sends emails to their customers about their new launch.
Events – In Auto Motor shows and grand launch party.
Presented By:- Roshni M D