Post on 07-May-2015
description
Hitting Page 1: How Influencers and Brand Advocates h i h i l
B F i G Vi
are Shaping Search Engine Results
By: Francis Gary VirayFounder, Search Opt Media Inc.
I demand all my keywords to be ranked one in GoogleI demand all my keywords to be ranked one in Google.
This? You are doing well Sirwell, Sir.
No! For the keyword “gangnam style” No! For the keyword – gangnam style .
Sorry, I don’t want to be Sorry, I don t want to be whacked by this guy.
SEO – Search Engine Optimization.
Traditional SEO is dying (if not dead).
Forum profile creation.
Article directory submission.
Link wheels.
Link Exchange to game SERP.
ll li k b ildiAll crap link building.
Web Spam Sheriff Quality Content
April 24, 2012
T T P d P i
February 23, 2011
Tag Team: Panda + Penguin
Is SEO all about search engine ranking?
Forget about it.g
“Look at historical data and show him how many conversions he gets from long‐tail keywords compared to 'fat head'tail keywords, compared to fat head keywords. “ – Ian Lurie
“Show him conversions for keywords, focus on overall value of the site. If he is
i d h fi d h li “not convinced, than find another client.“ – Goran Candrlic
ROI. Conversion. Real Value.
Long Tail Keywords.
Content and Agile marketing are the buzz words in the SEO worldbuzz words in the SEO world.
SEO starts with Quality ContentSEO starts with Quality Content.
online videos. Infographics. memes. white papers. white papers. ebooks.blogposts. news news. press releases. guest posts.
Hellish Website Navigation.
Easy Easy to to use. use.
W T g t PWe Target Personas.
Google SUX!
Map
Add Ph Address, Phones, Business Hours
AuthorshipAuthorship
Well-researched.Focused on story.T g t dTargeted.Engaging.RemarkableRemarkable.Impacts ROI.
Maps
Is this what kfc Philippines wants?
Real Addresses, Phones
W T g t PWe Target Personas.
Build a list of u d a st opeople who wanted to share the content.
Mavens. Connectors. Thought Leaders. Digital InfluencersDigital Influencers.
Sh RShare RateScrape RateRSS subscribersRSS subscribers
Idea credits: @pointblankseo@ipullrank@ipullrank
How about Pagerank? g
Forget about it.g
We have 250+ factors. ’Don’t chase them.
How about links?
Of course! Quality Links.
Followo oEngagePitchValue Proposition
Some Tools you can use.
Count RSS Subscribers.
http://www.sleepingtime.org
Thanks to: @jennita
http://tweetreach.com
http://socialstatistics comhttp://socialstatistics.com
What SEOs really do?
Google. Bing. Yahoo.
Research, Target Personas, Create Content, Editorial , Calendar, Syndicate/Push content online. Schema, Markups, User
Experience, Information hi d i Architecture, Indexing,
Page Speed.
Share Rate, Scrape Rate, Bounce Rate, Conversions, Bounce Rate, Conversions, CRO, etc.
Local SEO, Authorship, Link Prospecting, Engage with digital influencersinfluencers.
ROI. Conversion. Real Value.
SEO is not sorcery.
Let us talk: @garyshackVisit us: www.searchoptmedia.com
Photo credits: Donnie Brasco, Nacho Libre & The Fockers Movies, Gangnman Style, Robert De Niro images