HISTORYHISTORY

- 1951 : Foundation by Armi and Viljo Rati.

- 1960s : The brand begin to be known in Europe, and then in the world.

- 1979 : Death of Armi Rati. The company is experiencing increasing difficulties .

- 1991 : Paakkanen, retired advertising Finnish, buy the brand.

A COMPANY MADE BY WOMEN FOR WOMEN

- Right from the start,Armi Rati worked with a team of young female designers.

Today the company still employs 90 % of women.

- Marimekko's mission : improve the quality of women life through fashion and design,

with wide dresses offering greater freedom of movements

→ a stance opposite to corseted, sober and discreet post-war oufit

→ a symbol of women's emancipation, with bowls and clear colors

A VERY CHARACTERISTIC DESIGN

Themes → drawn from life and world : nature, events, people.

Patterns → simple and clean, but original and adventurous

Colours → lively, bright and clear

« Modern yet traditional, Finnish yet international, sober yet bold. »

AMBASSADORS OF CHOICE !

Jackie Kennedy

Carrie Bradshaw

Hillary Clinton

The Pieni Unikko design : on of Marimekko's most popular designs

TODAY

- Production in Finland (1/3)

and in Europe

- Shops and retailers throughout

Finland and all over the world.

- 500 employees (40 designers)

- 4 collections each year.

The icon of Finnish design, a part of the cultural heritage of Finland !

Thank you for your attention !