Online Marketing: Viral Marketing

Viral marketing is a marketing phenomenon that facilitates

and encourages people to pass along a marketing

message. Or, in other words…

In the words of George Pendle, a British author and

journalist:

“If the internet can be described as a giant human

consciousness, then viral marketing is the illusion of free

will.”

Case Study: WhiteSmoke 2011

Online Marketing Channels

• Affiliates

• Search

• SEO

• Media

Social Networks• Social Networks

• Organic

“Freemium” Model

“Freemium” Model - Distribution

With tens of thousands of downloads

every day of our free version and

toolbar, not only do we get paid by

monetization companies but we also

get tens of thousands of leads we can

potentially convert to sales!

Generates Revenues

potentially convert to sales!

“Freemium” Model – Conversion Tools1. Mailers

2. Popups

Ways to Create Viral Awareness

Affiliate Networks

Chat & Call Center

Social NetworksFacebook is the ultimate tool for

Viral Marketing and allows you to

create a website within their fan

pages. In addition, you can add a

“Like” button to your website to

create a larger fan base

“Viral” Product Features

• Digital signature

• “Tell a Friend”, “Share”

• Competitions and contests

In Conclusion…

Online Marketing & Viral Marketing are

THE way to market today