@JuntaJoe

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Purpose• Elegantly simple

• Crystal clear

• Innately inspirational

• Has a point of view – takes a stand

Content• Elegantly simple

• Crystal clear

• Innately inspirational

• Has a point of view – takes a stand

How can I be interesting to my customers (content) if we (my competitors) are all talking about the same thing?

What does your content stand for?

It’s not what you sell (Southwest, plane rides)

It’s what you stand for (Everyone deserves to fly if they want to)

Purpose“Where your talents and the needs of the world cross”

-Aristotle

“Where your expertise and the needs of your customers meet + 1”

-Pulizzi

Content Secret Sauce

Create/own the category

Citrix Systems

Go out to the people

Brian Solis

Find Your Customers!• Target the top 10 – 15 blogs or websites in

Your Niche

• Read and Get Active…start commenting

• LinkedIn Groups

• Yahoo! / LinkedIn Answers

• Google Groups

• Niche Online Communities (Ning?)

• Twitter/Facebook

• BusinessWeek Xchange

Where Are They Hanging Out?

25/50/25

Be Like

Choose Key Groups and Actively Share• Assign employees to certain groups.

• Share relevant content.

Be the Expert using LinkedIn/Yahoo! Answers

Slideshare Channel

Then, invite them in…

Create Employee Rock Stars

• Set up blogs for your employees to take a stand…

• Create a social media policy as part of your governance

• Train them…

Blogs Get More Business

Create something remarkable

http://contentplaybook.com

Help them Share

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Joe Pulizzijoe@junta42.com

Ways to Connect:http://joepulizzi.com

@JuntaJoe

Go forth & take a stand