How to Engage Your Audience and Get Big

Results with Content Marketing

Marcus Sheridan, www.TheSalesLion.com

“Be honest with me Marcus, were

businesses oversold on all this social media and

content marketing hype?” @TheSalesLio

n

“Marcus, I just can’t get management to see the potential in this. Getting

buy-in has been impossible…”

@TheSalesLion

We’ve been talking about this stuff the

wrong way.

@TheSalesLion

“I really think we should be blogging…”

(said by no one that ever got company buy-in)

@TheSalesLion

“When prospects(members) visit our website, do we help

solve their problems better than anyone else

in the world?” @TheSalesLion

I’d suggest you stop using these words:

• Social Media Marketing

• Content Marketing• Inbound Marketing• Blogging(What are we really talking about?)

•Listening•Communicating

•Teaching•Helping @TheSalesLion

The companies that truly understand these principles

are the ones doing incredible things online…and

off.

@TheSalesLion

Your company/association’s ability to be the

best and most helpful teacher in the world at

what you do…digitally speaking.

What is “Content Marketing”

70%This number is literally affecting every

business in the world

“Great Website”

“I want to find what I’m looking for…and

I want to find it quickly.”

1 More impatient than we’ve ever been.

2 More demanding than we’ve ever been.

3 More loyal than we’ve ever been…

potentially.

The Facts: As Consumers, We Are…

Don’t be the exception to

everything I’m getting ready to

say…embrace the possibilities.

Picking a Restaurant

When I say “buying a used car,” what are the fears and emotions you

experience?

1 Buying a Lemon

2 Paying too much

3 Negotiating

4 Buyer’s remorse

The Top 4 Fears of Buying a Used Car:

It doesn’t matter how Daddy did it.

It doesn’t matter how it has always been done.

What matters comes down to a simple question:

Is there a better way?

The Reality of the Digital Age

Look beyond the

“Rules”

How many questions are there about what you

do?

How many of these questions are currently

answered on your website?

Burying your head in the sand is officially a dumb marketing strategy

They ask.You answer.

Insourcing, Emails, and Community

Web Design that gets results

What is the purpose of your website’s home

page?

To get the visitor to Page 2.

1. A clear headline about the problems you solve.

2. A clear pathway for the visitor

www.TheSalesLion.com

Marcus1@thesaleslion.com

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