Post on 03-Aug-2020
H I G H S T R E E T, H A S L E M E R E , S U R R E Y
Executive Summary
This is a substantial privately owned hotel located in the affluent town of Haslemere that is presented to the market.
• The property is exceptionally well located on the High Street in the centre of Haslemere
• Attractive Grade II Listed building
• Rare freehold going concern
• The property comprises of 43 bedrooms (plus 2 staff bedrooms) split over two buildings, with restaurant, three conference rooms, spa facilities and 45 parking spaces, all within 1.038 acres (0.42 ha)
• The property offers potential to upgrade the hotel accommodation and reposition the offering to optimise turnover and profitability
• The site also presents real estate plays with possible infill opportunities (subject to planning permission)
LocationThe property occupies a town centre location on the High Street in Haslemere.
The town lies approximately 25 miles (41 km) north-east of Waterlooville with Farnborough 12 miles (19 km) to the north and London approximately 45 miles (73 km) to the north-east.
Haslemere benefits from good communications with the A3 located 2 miles (4 km) to the north-west connecting with the M25 and London to the north-east and Portsmouth to the south-west. Haslemere Train Station runs a service to London Waterloo every 30 minutes with a journey time of approximately 50 minutes.
The property is located in the local authority of Waverley which has a population of 124,600 persons (ONS Population Estimates 2016). Waverley is a popular commuter area for workers traveling into London. The area and its local population are of above average affluence.
HASLEMERE
Linchmere
GUILDFORD
FARNHAM
Fernhurst
Lurgashall
Northchapel
ChiddingfoldHindhead
Wormley
Balls Cross
Liphook
Dunsford
Plaistow
Churt
Easebourne
Petworth
Iping
Midhurst
GraffhamCocking
Didling
Elsted
Rogate
Whitehill
Bordon
Frensham
Elstead GODALMING
Witley
Milford
Rowledge
Wrecclesham
Tongham
A3
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A3
A3A31
A31
A272A272
A272
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BEEC
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A28
6
SHEPHERD’S HILL HASLEMERE
The Georgian House Hotel
Car Park
GEORGE D
ENYER
CLO
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COBDEN LANE
WEST STREET
HIG
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TREE
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WEST STREET
SituationThe property occupies a prominent position on High Street in the centre of Haslemere. The surrounding occupiers are predominantly retail and leisure and include Costa Coffee, Pizza Express, ASK Italian, Boots, Waitrose and Lloyds Pharmacy amongst others.
DescriptionThe subject property comprises of a 43 bedroom town centre hotel, with 12 bedrooms in the front section and a further 31 bedrooms in the extension to the rear.
The front element is made up of a three storey Georgian building to the east and a two storey Tudor element to the west. Both have painted brick elevations under a pitched clay tile roof with mansard windows. There are a number of single storey extensions to the rear with exposed brick elevations under flat roofs. There is also a three storey brick built extension to the rear under a part flat, part pitched clay tile roof.
The Property is accessed via High Street with a pedestrian access to the rear via the public car park, Chestnut Avenue Car Park. Vehicular access into the car park is provided via High Street through the archway to the west of the property. The main car park is tarmacadam with a gravel overspill car park. These provide a total of approximately 45 car parking spaces. Other external space includes a landscaped garden to the rear with canopy which we understand are utilised for weddings. There are external trade terraces to the front and rear providing a total of approximately 35 covers at present.
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AccommodationThe hotel comprises of 43 letting bedrooms. There are 12 bedrooms within the front section of the hotel at first and second floor level. The remaining 31 bedrooms are situated at first and second floor level within the new extension and are of a standard décor. All of the rooms in the front section are decorated in an individual style incorporating Tudor and Georgian features.
The majority of rooms have baths with showers over or walk in showers with each room benefiting from WIFI, telephone, tea and coffee making facilities and flat screen televisions. A breakdown of the bedroom matrics is summarised in the table below:
Room Type No.
Junior Suite 1
Four Poster Room 1
Feature Room 1
Superior Room 2
Standard Double 36
Double Double 2
Total 43
The hotel has a bar and restaurant to the front within the older part of the property. The bar has a small bar servery and provides approximately 24 covers across loose tables and chairs as well as sofas and arm chairs. The restaurant is known as The King’s Pantry and has approximately 42 covers.
The hotel benefits from events and conference facilities. Within the single storey rear extension of the front section of the hotel, there are two conference / events rooms (Augusta and Savannah) which can be connected internally. The rooms have demountable partitioning and can be converted to provide a large single events/conference space. Augusta has the benefit of a private bar servery. There is also a small meeting room, The Georgian Lounge, located opposite the main function rooms.
We summarise the various meeting room capacities to be as follows:-
Located at ground floor level within the rear extension is the spa and swimming pool which can be accessed via a link corridor from the original building as well as via its own entrance from the garden and car park. There is also a Gym located at first floor level.
Room Seated Standing
Augusta Room 32 60
Savannah Suite 120 170
Georgian Lounge 12 20
Total 164 250
The back of house areas are situated at ground floor level within the older part of the building, comprising a series of offices, trade kitchen, prep rooms, staff areas and store rooms. Additionally, there are 2 staff bedrooms at second floor level within the older part of the building. The basement provides further back of house space comprising a number of store rooms and a thermostatically controlled beer cellar.
Floor plans are available upon request.
PlanningOur informal planning enquiries suggest that the permitted use of the property is as a hotel (Class C1).
The property is stated to be within Haslemere Conservation Area and the small element fronting High Street is Grade II Listed. We understand that the tree located to the south at the front of the property has a Tree Preservation Order on it. For further planning enquiries please contact Waverley Borough Council.
Rating & Council TaxWe understand that the following entry appears on the 2017 Valuation List as follows:
Premises LicenceWe have seen a copy of the Premises Licence for the property (number LN/000000290) and we summarise below.
Property Address Description Rateable Value
Georgian Hotel, High Street, Haslemere, Surrey GU27 2JY
Hotel and Premises
£84,000
Room Type Room Rates (£)
Junior Suite 80-130
Four Poster Room 70-120
Feature Room 80-130
Superior Room 70-110
Standard Double 60-100
Double Double 60-100
Licensable ActivityPermitted Hours
Sunday – Thursday Friday - Saturday
Opening Times 10:00 – 23:30 10:00 – 00:30
Sale of Alcohol 10:00 – 23:00 10:00 – 00:00
Late Night Refreshments 23:00 – 00:00 23:00 – 01:00
The National Multiplier for England and Wales for Rating is £0.504.
The BusinessThe Georgian Hotel is medium sized 3 star hotel occupying a town centre location. The Georgian Hotel provides a variety of rooms which appeal to contractors working in the area on weekdays, couples visiting for a spa break over the weekends as well as tourists visiting the wider area.
The room rates vary depending on the time of year and popularity but included below is a breakdown of the range of rooms rates:
The restaurant, The King’s Pantry, is open to residents and non-residents alike. The hotel also benefits from conferencing and events spaces, with the property also able to offer services as a wedding venue.
Current occupancy rates are in the order of 75% and turnover for the hotel has consistently been in the order of £20,000 per week net. More accounting information will be provided to bonafide parties upon request and signing and returning an NDA.
We believe the opportunity exists for corporate hotelier / pub operator or enterprising owner occupier to reposition the offering by upgrading the accommodation and increasing revenue and profitability substantially.
TUPETUPE regulations apply and all staff will transfer with the business.
Fixture & FittingsAll fixtures and fittings are included in the sale, less any personal items.
TenureFreehold. The property is registered at the Land Registry under multiple title numbers which we list below.
Transaction TypeThe sale will be sold via private treaty and treated as a TOGC.
Price Offers are invited in the order of £3,750,000 for the freehold business with all fixtures and fittings available and ready for continued trade.
VATShould the sale of the property or any right attached to it be deemed a chargeable supply for VAT purposes, such tax will be payable by the purchaser in addition to the sale price. It is envisaged the sale will be treated as a TOGC and therefore VAT will not apply.
EPCThe property has been awarded a C59 EPC Rating. The certificate will be provided upon request.
Anti-Money Laundering RegulationsIn accordance with Anti-Money Laundering Regulations, the preferred purchaser will be required to provide identification and proof of address, prior to exchange.
Additional InformationFurther information will be provided upon request and subject to status. www.georgianhotelsurrey.com
Contact InformationSavills Southampton 2 Charlotte Place SO14 0TB
Savills London 33 Margaret St Marylebone, London W1G 0JD
Important Notice: Savills, their clients and any joint agents give notice that: 1. They have no authority to make or give any representations or warranties in relation to the property. These particulars do not form part of any offer or contract and must not be relied upon as statements or representations of fact. 2. Any areas, measurements or distances are approximate. The text, photographs and plans are for guidance only and are not necessarily comprehensive. It should not be assumed that the property has all necessary planning, building regulation or other consents and Savills have not tested any services, equipment or facilities. Purchasers must satisfy themselves by inspection or otherwise.
Adam Bullas MRICS Director 07812 965 395 abullas@savills.com
Georgie Liggins MRICS Associate 0207 877 4655 Gliggins@savills.com
Samantha Cross Adminstration Manager 023 8071 3900 scross@savills.com