Here Comes Everybody

Transcript of Here Comes Everybody

HERE COMES EVERYBODY*

“Everyone Is a Media Outlet”*Jody Brannon

bit.ly/jb-umd-314

http://www.addthis.com/bookmark.php?v=300&winname=addthis&pub=abcnews&source=men-300&lng=en-US&s=bookmark&u508=1&url=http://abcnews.go.com/Health/ways-burn-fat-gym/story?id=22767209&title=7%20Ways%20to%20Burn%20More%20Fat%20at%20the%20Gym%20-%20ABC%20News&ate=AT-abcnews/-/-/5317312e8bc4eb2f/3/4fc27813f184f8ae&frommenu=1&uid=4fc27813f184f8ae&ufbl=1&ct=1&pre=http://abcnews.go.com/Health/ways-burn-fat-gym/story?id=22767209&tt=0&captcha_provider=nucaptcha&

* 3i: The “I’s” have it

Gates Foundation & College Board | Rockefeller Foundation | Kellogg Foundation education perspectives health

disparities

TARGET AUDIENCE & MISSION: THE NATION’S THOUGHT LEADERS & POPULATION SHIFTS

“It’s a bit too

WONKY for us.”

REQUISITE:

each item has a visual

UPWORTHY

+churn & timing

12% HIGHER clickthrough weekends on Facebook ads

65%HIGHER

3 hours avg. lifetime of a

FB post

engagement

before NOON

1B

Facebook Posts a Day

+Volume

only 30%-40%of fans see any given FB post

Edgerank Checker (top)AllFacebook.com (bottom)

most posts by pages seen by <10% of fans.

+At the core of content excellence…

Fast

Accurate

Visual

Expert

Join the Online News Association!

+Maximizing Social ReachBest time for Tweets is 5 p.m.

Improve CT% with 1 to 4 tweets per hour

CTR is higher on weekends

Best time to Tweet is noon-6 p.m.

Saturday is best day to share on FB

FB’s spikes are at noon and after 7 pm

Science of Social Timing

+ IMPROVEDENGAGEMENT

album > 180%

picture > 120%

video > 100%

WHEN A FACEBOOK POST INCLUDES VISUALS…CT% jumps

JeffBullas.com

EXTEND WITH • Photos• Quotes• Infographics

MediaBistro: Best Times to Post

http://www.mediabistro.com/alltwitter/files/2013/09/social-media-best-times-post.jpg

+Value 54% increased engagement when a Facebook post

bears an image

Citing Virtue

http://liesdamnedliesstatistics.com/2010/09/the-secret-to-facebook-success-post-pics-on-friday-morning.html

1 in 5Californiansis Hispanic

+ …clever eye for content, visual communication, and a bold voice for packaging…+“find great videos, graphics, and photos online and frame them verbally and visually in a way to make them absolutely irresistible”

+ Organized and creative + Self-directed and collaborative + An analytical optimizer and a flexible, out-of-the-box thinker + An aggressive go-getter and pleasant to work with

Upworthy wants … a CURATOR!

Water vsDiamonds

vs

SHIRKY…

“MASS AMATEURIZATION OF PUBLISHING”