Post on 23-Sep-2020
Hello!ONLINE FUNDRAISING
•TEAM PARTUNE
We are TEAM PARTUNE
IVAN KOSNYREV SONYA WU SALOME MKHEIDZE NOUR SABBAGH MARIANNE LANE JOHN INFANTE
ONLINE FUNDRAISING
1 2
Agenda
DISCOVER METHODOLOGY
Online Giving
1 2 3 4DISCOVER METHODOLOGY DEFINE DESIGN
Online Giving Findings Guideline
Agenda
DELIVER
1 2 3 4 5DISCOVER METHODOLOGY DEFINE DESIGN
Online Giving Findings Guideline Implementation
Agenda
DISCOVER- Online Giving -
1
Practice of donating money to a nonprofitvia online platforms
DISCOVER
Practice of donating money to a nonprofitvia online platforms
including
DISCOVER
website, sms,email,social
media and crowdfunding
platforms
Practice of donating money to a nonprofitvia online platforms
including
DISCOVER
Alternative revenue streams
for organizations competing for a
limited resources
DISCOVER
Alternative revenue streams
Timely
fast growing digital landscape
DISCOVER
Lack of development
resources
in small nonprofits
TimelyAlternative
revenue streams
DISCOVER
Lack of development
resources Timely
Alternative revenue streams
DISCOVER
Research Question
What are the best practices
DISCOVER
What are the best practices
for attracting and cultivating online donors
DISCOVER
What are the best practicesfor attracting and cultivating online donors
for community -based cultural organizations
in New York City?
DISCOVER
What are the best practices for attracting and cultivating online donors
for community -based cultural organizations in New York City?
DISCOVER
UN Sustainable Development Goal
What are the best practices for attracting and cultivating online donors
for community -based cultural organizations in New York City?
DISCOVER
Promote inclusive and sustainable economic growth, employment and decent work for all.
What are the best practices for attracting and cultivating online donors
for community -based cultural organizations in New York City?
UN Sustainable Development Goal #8
DISCOVER
Blackbaud’s Charitable Giving Report, 2014
major gifts, annual funds, fundraising events, snail mail phone donations
DONATIONS
DISCOVER
INDUSTRY RESEARCH
Blackbaud’s Charitable Giving Report, 2014
DISCOVER
offline sources
93% major gifts, annual funds, fundraising events, snail mail phone donations
DONATIONSINDUSTRY RESEARCH
online sources
Blackbaud’s Charitable Giving Report, 2014
6.7%
DISCOVER
offline sources
93% major gifts, annual funds, fundraising events, snail mail phone donations
DONATIONSINDUSTRY RESEARCH
Blackbaud’s Charitable Giving Report, 2014
offlineonline6.7%
93%
DISCOVER
DONATIONSINDUSTRY RESEARCH
Blackbaud’s Charitable Giving Report, 2014
From 2013 to 20148.9% Online giving
DISCOVER
offlineonline6.7%
93% DONATIONSINDUSTRY RESEARCH
M+R’s Benchmark Study, 2015
Blackbaud’s Charitable Giving Report, 2014
2.1% Overall giving
DISCOVER
From 2013 to 20148.9% Online givingoffline
online6.7% 93% DONATIONSINDUSTRY RESEARCH
M+R’s Benchmark Study, 2015
M+R’s Benchmark Study, 2015Blackbaud’s Charitable Giving Report, 2014
13% Online giving for nonprofit cultural organizations
DISCOVER
2.1% Overall giving
From 2013 to 20148.9% Online givingoffline
online6.7% 93% DONATIONSINDUSTRY RESEARCH
Give Central, 2015Blackbaud’s Charitable Giving Report, 2014
64%
Number of nonprofits currently planning to solicit online donations
DISCOVER
13%
2.1%
From 2013 to 20148.9% offline
online6.7% 93% DONATIONSINDUSTRY RESEARCH
M+R’s Benchmark Study, 2015
Online giving for nonprofit cultural organizations
Overall givingOnline giving
METHODOLOGY
2
DISCOVER
DEFINE
CASE STUDIES
DEFINECASE STUDIES
DEFINE
CASE STUDIES
DESIGN
DELIVER
DELIVER
DEFINE- findings -
3
Defining Best Practicesthrough key themes of Literature Review
and Primary Research
DEFINE
SECONDARY RESEARCH
STUDIES REPORTS ARTICLES
DEFINE
SECONDARY RESEARCH
STUDIES
ONLINE GIVING PLATFORM
REPORTS ARTICLES
DEFINE
SECONDARY RESEARCH
STUDIES
ONLINE GIVING PLATFORM
DATABASE SOFTWARE
CROWDFUNDING TOOLS
REPORTS ARTICLES
DEFINE
SECONDARY RESEARCH
STUDIES
ONLINE GIVING PLATFORM
ONLINE DONOR BEHAVIOR
DATABASE SOFTWARE
CROWDFUNDING TOOLS
REPORTS ARTICLES
DEFINE
SECONDARY RESEARCH
STUDIES
ONLINE GIVING PLATFORM
ONLINE DONOR BEHAVIOR
TOUCH POINTS
DATABASE SOFTWARE
CROWDFUNDING TOOLS
DONOR RETENTION
REPORTS ARTICLES
DEFINE
SECONDARY RESEARCH
STUDIES
ONLINE GIVING PLATFORM
ONLINE DONOR BEHAVIOR
FUTURE OF ONLINE GIVING
TOUCH POINTS
DATABASE SOFTWARE
CROWDFUNDING TOOLS
DONOR RETENTION
REPORTS ARTICLES
DEFINE
SECONDARY RESEARCH
STUDIES
ONLINE GIVING PLATFORM
ONLINE DONOR BEHAVIOR
FUTURE OF ONLINE GIVING
TOUCH POINTS
DATABASE SOFTWARE
CROWDFUNDING TOOLS
DONOR RETENTION
REPORTS ARTICLES
DEFINE
SECONDARY RESEARCH
STUDIES REPORTS ARTICLES
DEFINE
INDUSTRY RESEARCH
CASE STUDIES INTERVIEWS
DEFINE
PRIMARY RESEARCH
CASE STUDIES INTERVIEWS
DEFINE
PRIMARY RESEARCH
THE LGBT CENTERCLOCKTOWER PRODUCTIONS
CASE STUDIES INTERVIEWS
DEFINE
PRIMARY RESEARCH
THE LGBT CENTERCLOCKTOWER PRODUCTIONS
EL MUSEO DEL BARRIO
FLUSHING TOWN HALL (FCCA)
CASE STUDIES INTERVIEWS
DEFINE
PRIMARY RESEARCH
THE LGBT CENTERCLOCKTOWER PRODUCTIONS
EL MUSEO DEL BARRIO
FLUSHING TOWN HALL (FCCA)
New York City based cultural institutions
Serves their mission-defined community
Established for more than 30 years
CASE STUDIES INTERVIEWS
DEFINE
PRIMARY RESEARCH
THE LGBT CENTERCLOCKTOWER PRODUCTIONS
EL MUSEO DEL BARRIO
FLUSHING TOWN HALL (FCCA)
Need to acquire necessary funds
to sustain the organization
and its operations
New York City based cultural institutions
Serves their mission-defined community
Established for more than 30 years
CASE STUDIES INTERVIEWS
DEFINE
PRIMARY RESEARCH
THE LGBT CENTERCLOCKTOWER PRODUCTIONS
EL MUSEO DEL BARRIO
FLUSHING TOWN HALL (FCCA)
All use online tools to fundraise in some way
Need to acquire necessary funds
to sustain the organization
and its operations
New York City based cultural institutions
Serves their mission-defined community
Established for more than 30 years
CASE STUDIES INTERVIEWS SURVEY
PRIMARY RESEARCH
ONLINE DONOR SURVEY
DEFINE
THE LGBT CENTERCLOCKTOWER PRODUCTIONS
EL MUSEO DEL BARRIO
FLUSHING TOWN HALL (FCCA)
CASE STUDIES INTERVIEWS SURVEY
PRIMARY RESEARCH
ONLINE DONOR SURVEY
DEFINE
THE LGBT CENTERCLOCKTOWER PRODUCTIONS
EL MUSEO DEL BARRIO
FLUSHING TOWN HALL (FCCA)
174 respondents
Mostly young & educated
Based in NYC
New York City based cultural institutions
Serves their mission-defined community
Established for more than 30 years
Need to acquire necessary funds
to sustain the organization
and its operations
174 respondents Mostly young & educated Based in NYC
CASE STUDIES INTERVIEWS SURVEY
PRIMARY RESEARCH
THE LGBT CENTER
CLOCKTOWER PRODUCTION
EL MUSEO DEL BARRIO
FLUSHING TOWN HALL (FCCA)
ONLINE DONOR SURVEY
DEFINE
All use online tools to fundraise in some way
DEFINE
Online fundraising is growing fast
INDUSTRY RESEARCH
DEFINE
DEFINE
Big data Small data
DEFINE
Big data Small data
Transparency
DEFINE
Big data Small data
Transparency
Use of data for personalized
outreach
DEFINE
Big data Small data
Transparency
Use of data for personalized
outreach
Long-term relationships
with online donors
DEFINE
Big data Small data
Transparency
Use of data for personalized
outreach
Long-term relationships
with online donors
Websites were the prefered channel for overall online giving in the recent years
DEFINE
Donor retention is the most important aspect of online
giving
The survey
Overall Research
People are likely to donate
Good Online Giving
Experience
Case studiesAbsence of online giving strategy
Absence of online donor cultivation methods
Need for better technology toolsLack of capacity
resources + expertise
Impact of donations
Peer to peer platforms & sharing
achievments
Big data Small data
Transparency
Use of data for personalized
outreach
Long-term relationships
with online donors
Websites were the prefered channel for overall online giving in the recent years
Donor retention is the most important aspect of online
giving
The survey
Overall Research
People are likely to donate
Good Online Giving
Experience
Case studiesAbsence of online giving strategy
Absence of online donor cultivation methods
Need for better technology toolsLack of capacity
resources + expertise
Impact of donations
Peer to peer platforms & sharing
achievments
Big data Small data
Transparency
Use of data for personalized
outreach
Long-term relationships
with online donors
Websites were the prefered channel for overall online giving in the recent years
Donor retention is the most important aspect of online
givingThe surveyBig data Small data
People are likely to donate
Good Online Giving
Experience
DEFINE
DATA COLLECTION DONOR INTERACTION LIMITATIONS
Impact of donationsPeer to peer
platforms & sharing achievments
Case studiesAbsence of online giving strategy
Absence of online donor cultivation methods
Need for better technology toolsLack of capacity
resources + expertise
Transparency
Websites were the prefered channel for overall online giving in the recent years
Long-term relationships
with online donors
Use of data for personalized
outreachOverall
Research
DESIGN- guideline -
4
DESIGN
DELIVER
5
DELIVER
WEBSITE
APPLICATION OF THE GUIDELINES
FLUSHING TOWN HALL - FCCA
DELIVER
UPLOADING
DELIVER
THANK YOU!
QUESTIONS?•
Team Partune
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