Choco Bars with Muesli & Fruits

Anna Rudnik

For NESTLE Assessment Center

PRODUCT

PRiCE

PLACE

PROMOTiON

RODUCT

Trends

Target audience

TA: Man & Women 21-35

Core TA:Man & Women25-30

Desire to be healthy,beautiful,have more energetic for a successful living

Active people. Going in for sports before or after work. They understand stresses and the lack of time so it‘s actual to hold to healthy nutrition for improving themselves.

PRODUCTChoco Bars with Muesli & Fruits

• wants to keep the beauty and health,

• actively goes in for sports,

• has deficiency of vitamins and microcells,

• wants to satisfy feeling of hunger with tasty and useful products.

SUB-BRANDS

Competitive Analysis

PRiCE

PRiCE

The product is focused on fast growing middle class in Russia, and is in a middle price plus/ premium segment.

PLACE

PLACE

• Gyms

• Drugstores

• In Stores:

– Near the checkout counter

– In dietetic feeding departments of stores

PROMOTiON

–TV

–Magazines

–OOH (out of home)

–On-line magazines versions

–social media marketing

–Co-branding

–BTL

Thank you for your attention!