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TERVETULOA!

10.30 Arrival @ Waag Society 11-11.45 Welcome by Sabine Wildevuur (Waag

Society) and Martijn Kriens (AIM). Presentations from Waag Society and AIM.

11.45 -12.15 Short presentations from two members from City of Oulu

12.15-13.15 Informal meeting during lunch 13.30 Closing and departure

Sabine Wildevuur, head Creative Care Lab 1st Nov 2012-Waag Amsterdam

top sectors NL

# 1 healthy ageing product development through users as designers. Requirements should be defined by users.

# 2 applied gaming for health new forms of collaborations. Need for transdisciplinary research.

# 3 self management innovation dealing with new principles and ways of working within the healthcare domain. mHealth

SOCIAL INNOVATION

cross-over topsectors

Creative Care Lab Waag Society

‘In creative research the process of ‘making’ is central to the design process. This is done in a transdisciplinary way, starting from tangible, real-world problems. Solutions are devised in collaboration with multiple stakeholders.’ (Klein 2001)

creative research

Process of research @ Waag Society

Experimenteren Fundamenteel Onderzoek Vorm

Samen ontwerpen Toegepast Onderzoek Context

Opschalen Valorisatie Transformatie

http://www.waag.org/project/researchpublication

# healthy ageing

Living lab ‘De Keyzer’ (Amsterdam) Health-lab

‘Real needs for real people’

http://waag.org/en/news/real-life-care-stories

health-lab

Sharing knowledge

Co-creation

Real life context

Reframing the

problem

Prototyping New combinations

User insights Business

opportunity

# applied gaming for health

Design for connectedness

Why? How?

What?

The opposite of loneliness is social connectedness. To create a solution that prevents loneliness, we need

to go behind the phenomenon and experiences of social connectedness. To track back the challenges

people meet in the latter part of life. We might have ideas and access to research – but do

we really know what is takes to stay socially connected? And what the challenges are in doing so?

How could we!

Understanding loneliness?

Challenges in time

The key age-determined challenges differ in content – but also in how they relate to time:

65 30 100

Age

Exchanges

Encounters Expectations

The 3 “E’s” of relationship’s

The innovation wheel

Tech & info

mapping

User insights

Main frame works

Design

Testing

Prototyping

The overall design of an user driven innovation process is captured in the innovation wheel.

Real play workshops define focus areas

Month: 02 Malmö Helsinki Halmstad

Copenhagen Amsterdam

Ethnographic based data collection

Month: 03 Helsinki Halmstad Copenhagen Amsterdam

Co-creation workshop

Month: 07 Amsterdam

Experience prototype testing

Month: 10 Helsinki Halmstad

Copenhagen Amsterdam

Demonstrator testing

Month: 14 Amsterdam Helsinki

Halmstad

Copenhagen Amsterdam

Disposable income

Public spending per elderly

Time

Resources

Opportunities

Opportunity space

Key Resources:

Key Activities: Customer Relationships

Channels:

Key Partners: Value Propositions:

Cost Structure:

Customer Segments:

Revenue Streams:

Business Model Canvas - BMC

The PVC is a framework that support the building of a value proposition targeted at well-defined user segments. The BMC help to ensure, that a value proposition is created and delivered in a way that allow for organizations contributing, to obtain enough value to make the value proposition sustainable.

Placeholder for the continuous learning Characteristics: Attitude towards

IT technology Functional limitations

Motivation: 1) Travel: Process Purpose

2) Mode of transportation

Technology:

Smart phone Internet (PC)

Processes:

Assistance Information

Needs (for support in whole chain of transport):

Orientation/navigation challenges

1) Planning (job) Barriers

2) Sharing (job) Barriers

3) On journey (job) Barriers

People:

Mild to moderate difficulties

Gender (Income)

Context: Urban

From car to public transport New & known routes

Climate

Experiences (Outcome of

jobs)

Self efficacy through feelings

of:

1)Confidence and autonomy

2)Competence 3) Security and

safety

Effect: Motility (capital)

QoL (social, health …) Public sector cost reduction

Key Activities Service Development Billing

Key Resources Service personal Development personal Map and geodata Planned travel data Reltime travel data

Customer Relationships

Route and network repository

Channels General Practicians Advocacy Groups Banks Insurance Group Telcos E-shops (for elder people) Carers

Key Partners Travel information aggregators

Audio manufacturer

Telcos

Device manufators

Service developers (point of interest)

Value Propositions

Information

- Direction & navigation - Inspiration

Confirmation/ feedback

Assistance - trusted people - taxa call - alarm

Cost Structure

Technical development Data Secure pathents Marketing

Customer Segments Elders 65 + (FI,SE,DK,NL)

Parents

Children

'Idiots' Municipalities

Ministries (Nomenclotura)

Revenue Streams

PVC BMC

In short the canvas’s helps the development process by pointing areas to be investigated: •  PVC: What will create value? How to explore ? (focus on quality) •  BMC: How to make money? How to exploit? (focus on quantity)

Characteristics Adoption of technology

Motivation: - Identity outside institutions - Independency - Emotional connections

Technology: I-Pad

Processes: 3 E’s

Needs, job (Optic)

Deal with transitions (illness, retirement and loss)

People (scope)

Around time of retirement (predictable)

Context Living at home

Experiences Feeling

connected

Effect Prevent loneliness

People Value Canvas - PVC

©

Storyville

39

In App Store soon!

www.storyvillestudios.nl

Business entity

# self management

mobiles for good

Pieter van Boheemen developed a mobile malaria tester, with which doctors in remote areas can diagnose patients within 40 minutes.

Measuring less to feel moreMickael Boulay

bodyguard

fablab waag society

fablabs worldwide

'Low-cost adjustable lower leg prosthetic for different countries’ applying research and developing a blueprint for different cultures, using the fablab.

“everything big started small”

bj fogg

Kiitos!

Contact Sabine Wildevuur sabine@waag.org