health-two-point-what? mobile-why?

the promise + challenges @ the intersection between health + technology

a healthy debate11.18.2008

Examples

Definitions

Trends

Data

Debate

Agenda

Audience participation?

REQUIRED...

please.

Buzzword Soup

A few familiar (?) names

webMD founder, health Q&A, Oprah

Health innovation venture arm, real experimentation

Mobile reference app for physicians, survey tool

health pricing transparency using claims data

Patient check-in (the “digital” clipboard)

MSFT’s personal health record (PHR) entry

Mobiles for the elderly population;

LiveNurse

MD health hotline (1-800-call-a-doc); AT&T

partnership

personal genetic testing

“Health 2.0” (ill-)defined

• beyond traditional “health IT” (not just EMRs/PHRs)

• health care + delivery + services + prevention + wellness

• everything is data + data is everything

- new sources (e.g. Humedica’s aggregated eHealth data)

- open-source (e.g. Merck’s cancer database)

• “democratization” (i.e. decentralization) of health

- MD no longer “king”

- self-care , self-monitoring, social / family involvement

• characterized by fragmentation + froth… so far

Our focus today…

Mobile + Health =

…?

4.1 billionmobile phone users today

Why?

WHO definition:

“delivery of health services + information via mobile technologies enabling more decentralization + greater accessibility”

-- mHealth summit, Washington DC, 2011

A few telling (?) trends

• penetration – 81% of US MDs will own + use a smartphone by 2012; 78% of general mobile users have looked online for health info*

• personal monitoring devices – cheap + everywhere (e.g. FitBit) although still a part of the “quantified self” community

• emerging market oppt’y – significant potential abroad; numbers + limited regulation (e.g. Gates @ mHealth summit)

• reimbursement – successful pilots are plenty, but limited commercial success to date (e.g. CMS + CardioNet)

• analytics – population comparisons, real-time response, etc.; with all this data, comes great responsibility

• 2009 Pew Internet research report (Susannah Fox)

Source: research2guidance 2010 mHealth report

mHealth market oppt’y

Now, we hear from you.

Source: McKinsey + GSM report, Nov 2008

Where can mHealth add value to health services?

Preventive* DiagnosisAcute/Emergc’y care

Chronic care

Rehabilit-ation

End of life support

Stages of healthcare needs

Patients

Providers

Payors

1 2 3 4 5 6

Ben

efic

iari

es ?

mHealth will…

open new oppt’ys for BioPharma to engage patients + providers.

mHealth is…

10 years too early.

mHealth will…

reduce in-person doctor visits and help mitigate the doctor shortage.

mHealth can’t…

change the way care is delivered.

m-wellness apps will…

motivate people to focus on preventative health

mHealth will…

help developing countries by providing access to medical care to anyone with a cell phone

mHealth will…

be subject to FDA regulation, HIPPA, and data privacy policies

mHealth will…

be reimbursed by payors.

Questions?