Post on 20-Aug-2015
HealthSpaceVideoBUSINESS DEVELOPMENT PLAN
FRAMEWORK
Copyright ©Andrea Macdonald 17 August 2007
CONTENT
• Concept• Target group• Timing plan to launch• Timing years 1-3• Philosophy• Why is there a need?• Objectives• Strategies• Website framework• HealthSpace Foundation• Competitors• Team• Marketing• Funding• Potential sponsors and advertisers
CONCEPT: WHAT IS IT?
INFORMATION GATEWAY• Video host: people and their health stories • Access point : Multi disciplinary support system
for health managementMeeting place
Information sourceEvaluation centre
Call to actionMarket place
WHO IS THE TARGET GROUP?
ALL ADULT INTERNET USERS
People who want to help others by sharing their health stories
Those wishing to manage their health more efficiently by learning more
TIMING PLAN TO LAUNCH
• November 2007-April 2008• Register names HealthSpace.ae, HealthSpaceVideo.com and
HealthSpaceWorld.com• Evaluate cost of Video streaming• Competitive analysis• Register intellectual property rights• Register Copyright• Appoint team of 4 senior partners• Compose Marketing plan and Funding document• Get funding• Appoint web designer• Appoint 2 freelance writers to compile editorial content• Appoint 2 researchers
Timing
Year 1 April 2008-09Establish website video share: health
storiesGeneric health informationRegional health information:
capital cities UAE, Germany and UKYear 2 April 2009-10
Technology re-evaluation: video capacityLaunch of HealthSpaceWorld FoundationHealth information: world capital cities
Year 3 April 2010-11Sell company
OUR PHILOSOPHY
Connect
and make a difference!
WHY IS THERE A NEED?
• Sharing, emotional and practical is of huge benefit to health patients
• Physical limitations of ill people inhibit contact with other people who could help (fellow sufferers, health information providers and doctors). Internet access can be facilitated
• Existing support systems fragmented• No established link between all services that a
health patient requires• Need for information filter/centre
OUR OBJECTIVE
• To create an organisation which empowers the patient
• To help people achieve optimal quality of life • To help them maximise on the benefits of
healthcare systems and products currently available
• To highlight subjects raised by healthcare professionals and patients to improve standards
STRATEGY
• By creating an environment in which people can share their health stories, to improve not just their own but also other people’s lives
• By providing people with the tools, that is, access to information, to manage their health better
• By not sacrificing quality of information for commercial gain
HEALTHSPACEVIDEO WEBSITE CONTENT
HEALTH INFORMATIONSharing: Hosting of people’s health videos,
blogs and publisher/generator of health consumer surveys
Provision:Publisher of health information from organisations and practitioners
Links: Gateway to existing health websites/media
Charity: Hub for HealthSpaceWorld Foundation
SHARING
HealthSpaceVideo
Video clips of health storiesCatagories
Diet Rehabilitation
Managing Chronic Pain Managing a life threatening Illness
Disability Seasonal illnesses
Fitness Environmental Factors affecting health
Paediatric Health Travel health
Bereavement Rare diseases
First Aid Latest alternative therapies
Female Health Accident survival stories
Male Healthe Children’s stories
Geriatric Health Ancient medicine
Teenage Health Doctors’ stories
Mental Health Scientists’ stories
YOUR VIDEO STORIES
Triumphing over diversity
Aging gracefully Finding someone the same as you: Curing rare diseases
Beating breast cancer: how I did it
My beauty spot Pensioners swim club
Yoga King: follow these steps
Nirvana: mountain climbing
Beating the odds Secrets to a long life
Feeding my children
My living will
The second opinion which saved my life
Day in the life of an office treadmill
My workout: paraplegic
My blood donor: thank you
MORE OF VIDEO STORIES
Drug barons: who is king now?
95 and still climbing mountains!
My aches and pains: Day in life of a construction worker
Heartache
Bedouin medicine man
Last message: leave one before you die!
Camels milk: don’t you just love it?
B12 might be the answer
Cosmetic surgery, who is that in the mirror?
In love with my veggie juicer!
Ayurveda heaven Its ok to grieve!
Lungs of a pearl diver
Mind over matter
Mumbo jumbo Karma
MORE AND MORERadiation is good for you
How I mapped my DNA
Climbing Mont Blanc barefoot
Human machines
Ethnic drugs Human brain to control computers
Just Chemistry: how I controlled my addiction
My brain scan: watch me think!
The human calculator
The incredible bending man
Bombay blood: rare blood groups
Health checks: non invasive sensor
Olympiads: Day in the life of able 2 athletes. Able bodied and physically challenged
Acupuncture man
Remote surgery The space doctor
PATIENT BLOG
• Specific health categories
• Subjects affecting the management of health issues
• Bereavement
PATIENT/CONSUMER SURVEYS
• SERVICES
• Best health services ME,Europe, USA and Asia
• Recommendations for improvement
• Why people travel for health treatment
• Country specialisations
PROVISION
PHYSIOTHERAPY
• Physio products: online, or where to buy• Guest physio live web chat• Tried and tested physio techniques:
breakdown therapies for specific conditions• Discussion forum: latest techniques• Conferences: promotion and post event
footage
OCCUPATIONAL THERAPY AND ERGONOMICS
• Latest techniques
• Tools to aid quality of life: home and work
HEALTH SUPPORT PRODUCT INFORMATION SERVICE
• Provide information on where to source products used to manage health related issues
• Physiotherapy products: consumer and wholesale• Occupational therapy equipment: home and office• Post operative products• Post operative home assistance
DOCTORS
• Comprehensive list of best known orthopedic doctors and neurologists: UAE, Europe and USA and their contact details
• Contact details of embassies and their recommended lists of doctors and therapists
LIVE LINK GUEST DOCTORS
• Forum for patients to ask overseas doctors questions about their condition and doctors expertise
CHOOSING A DOCTOR
• Know your symptoms
• Second and third opinions
• Research latest techniques: links with major sites
• Evaluate track record of doctor
SYMPTOM CHECKER
• Link to existing symptom checker
• Clarify: not to replace doctor’s appointment
• In keeping with philosophy of HealthSpace. Provides patients with opportunity to access information on their condition.
LINKS: RESEARCH = EMPOWERMENT
• Links to major websites offering information on latest medical techniques
PREPARING FOR SURGERY
How to help yourself
• Maximising on fitness before surgery
• Post surgery rehabilitation
POST SURGERY
• Managing at home: help: people and services
• Psychology: keeping positive
SCIENTIFIC BREAKTHROUGHS
• Latest stories: DNA therapy
• Discussion forum
PILATES
• Contact details of established organisations offering Pilates
• Latest techniques
• Patient success stories
AYURVEDA
• Principles of Ayurveda
• Best practitioners in the UAE
• Ayurveda retreats
• Patient feedback: how Ayurveda has helped them
NUTRITION
• Principles and history
• Effect nutrition has on health
• Optimum weight
• Supplements: do they work?
• Organic versus factory farming
• Latest stories/fads
REFLEXOLOGY
• How it works
• History and principles
PODIATRY AND ORTHOTICS
• Masai barefoot technology
ALEXANDER THERAPY
• Philosophy and history
TECHNIQUES FOR PAIN MANAGEMENT
• Drugs: most effective in managing pain
• Latest news stories about pain management drugs
• Specialists
• Regulations in UAE concerning usage and purchasing
STRESS MANAGEMENT
• Music therapy
• Diversion therapy
• Yoga
• Meditation
• Colour therapy
ACUPUNCTURE
• Principles
• History
• List of practitioners and doctors dispensing
IRIS ANALYSIS
• Principles
• History
BEREAVEMENT
• Counsellors near you
• Also to feature within HealthSpace Video
WELL BEING
Medical principles of leisure and relaxation
• Well being products
• Well being retreats
• Spas Dubai, best of: treatments
• Spas worldwide, best of: treatments
HOW TO WRITE YOUR MEDICAL HISTORY
• What is it?• Framework: how to write• Actual report written by patient or relative• Digital and or hardcopy format• For use in emergency and routine visit to doctor• Prompt to use when visiting doctor/physic• Leave with healthcare professional ensuring all
necessary information conveyed
VACCINATION GUIDE
• Recommended vaccinations for residents and visitors country by country
• Links to embassy pages relating to health issues relating to travel in foreign countries
LIVE LINKS
• Local radio and television stations with health programs
HEALTH SPACE WORLD FOUNDATION
• Charity to be created from funds generated by website “charity finance funnel” through which wealthy patients can give to poor patients via the products page and online donation
• HealthSpaceWorld events: Start with Dubai Cares sponsored event offering free vaccinations, physiotherapy and basic general medical treatment for poor people working in Dubai
SPONSORSHIP
• Our principles: sponsors not permitted to effect editorial content
• Website is user driven
ADVERTISING
• Subscribe to Google Adsense
• More….
SPONSORSHIP CATEGORIES
• Health authorities and government organisations• Health insurance companies• Supermarkets• Pharmacies• Spas• Hotels and property companies• Hospitals• Clinics• Alternative health practitioners• Banks: internet credit cards• Health supplement brands• Furniture outlets: ergonomically friendly furniture• Bed retail outlets• Large organisations with corporate responsibility budgets• Media owners: health magazines, radio and television stations• Water brands
COMPETITORS
• YouTube.com
• MySpace
• Health websites
• MORE…….
• Competitive analysis to follow here
TEAM
• Head of technology
• Head of Marketing
• Editor
• Freelancers: writers, computer technicians and researchers
• CEO
FUNDING
MAJOR CONSIDERATION: FIND THE MOST ECONOMIC VIDEO UPLOAD/DOWNLOAD
TECHNOLOGY• Develop cost flow analysis and business plan• Find single investor:YouTube model• Sign up major sponsors