Indian Health and Wellness Market

By:Dr. Swati Gogawat

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Wealth in Wellness

LOOK GOOD, FEEL GOOD!!!

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• Younger Population with increased income are core target group

• Increase in discretionary spends is positive for the industry

• Age group of 40 plus is fuelling demand for wellness products

• Increased Lifestyle diseases make wellness more relevant today

Drivers of the health and wellness market

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Poor Behaviors Impact Health Care Costs

Sedentary Living

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• Peer pressure is driving growth in the wellness space

• Urbanization, increased awareness levels

• Globally, there is an increased interest in India as a medical tourism destination due to:

Growing awareness of alternative therapies like Ayurveda, treatment for chronic diseases

Lower cost in India

Growing awareness of brand INDIA

Drivers of the health and wellness market

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Health and wellness is INR 490 billion market

Beauty and cosmetics,

200

Fitness and slimming,

40

Nutrition, 130

Alternate therapy,

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Rejuvena-tion, 115

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S.N.O Segments Products Services

1 Beauty Services and cosmetic products

Cosmetic products

Salon Beauty centersCosmetic treatments- Invasive and non invasive

2 Fitness and cosmetic products Fitness Equipments

Slimming products

Fitness centersSlimming Centers

3 Nutrition Health wellness, food ,beveragesDietary Supplements

4 Alternative Therapy Ayurveda, homeopathy,unani

Treatment centers for ayurveda,homeopthay,naturopathy

5 Rejuvenation Spa’s

Segments of Health and wellness market

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Beauty and cosmetics

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Fitness and slimming

Fitness and slimming

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Nutrition – Supplements, wellness foods and beverages

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Geo-Demographic Segmentation Targeting strategy Positioning Strategy

STP and Marketing Mix-Kellogg’s

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Alternative and Rejuvenation

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Destination India- Medical tourism, Health and Hospitality

Kerala pioneered health and medical tourism in India through Ayurveda

Medical tourism is perceived as one of the fastest growing segments

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Kerala-Ayurveda,Wellness + Hospitality

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How good it would feel to go on a vacation to a beautiful place and return your home completely rejuvenated and with a new beautiful smile?

India is the preferred location for dental tourism:• Low cost• Quality• Travel

Dental Tourism

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32 smiles, Pune

Kerala

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• Low entry barriers and growth potential is attracting international players

• Existing players – diversifying products and services

• Existing players looking beyond Tier I cities to fuel growth

• To franchise?? Or not to franchise??

• Targeting international markets

• Medical tourism on rise

Market trends

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