JULIE DEVIN

HEALTH BELIEF MODEL

WHAT IS THE HEALTH BELIEF MODEL?

Psychological model based on knowledge and perception

Developed by researchers at the U.S. Public Health Service in the 1950s

Adapts theories from behavioral sciences to examine health problems

Explain and predicts health behaviors Focuses on individuals attitudes and beliefs

perceived susceptibility: person's opinion of the chances of getting a certain condition

perceived severity, person's opinion of how serious this condition is

perceived benefits, a person's opinion of the effectiveness of some advised action to reduce the risk or seriousness of the impact

perceived barriers: psychological costs of this advised action

cues to action: internal or external events which can activate actions and change in behavior.

MAKING A DIFFERENCE Helps in developing

messages which persuade individuals to make healthy decisions.

Applied to health behaviors; smoking, exercising, wearing seatbelts, sunscreen etc.

http://www.youtube.com/watch?v=HKtY7vBXHUM&feature=PlayList&p=B69ECDFFD196D8C7&index=6

WORK CITED

Green, Lawrence W.. "Health Belief Model." Encyclopedia of Public Health. 2002. Retrieved March 20, 2010 from Encyclopedia.com: http://www.encyclopedia.com/doc/1G2-3404000398.htmlTeague, M. L., Mackenzie, S., & Rosenthal, D. M. (2009). Your Healthy Today. New York: William R. Glass.