HazelMission statement

Sam Brands

Opportunities and Needs

Current:

Middle-/old aged customers

Skin care 15%

No clear target

Future: Focus teens and anti-ageing

Increase skin share

Action

To reach Teens>decrease direct sales

Invest in research & development

Anti-ageing

Complexion-care products

Distinguish clear brands

Use internet

Enter new markets to pursue market opportunities

Advertisements in fasion magazines

example

New Logo

Example Fashion add

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