HATCH

AN INNOVATIVE APPROACH TO INSIGHTS, INSPIRATION, AND ACTION S.CLARE INC. FEBRUARY 2013

TRUTHFUL, NIMBLE, DEDICATED, AND READY-TO-GO.

MEET HATCH A NEW APPROACH TO CONSUMER RESEARCH COMBINING TWO SIMPLE TECHNIQUES:

ONLINE COMMUNITY STUDIES IN-PERSON DISCUSSIONS

NEW TECH MEETS OLD-FASHIONED PERSONAL CONNECTION TO PROVIDE YOU WHAT YOU NEED TO KNOW NOW.

WHY CAN’T CONSUMER INSIGHTS BE MORE LIKE REAL LIFE?

A GOOD CONSUMER WALKS INTO A BAR... WHY NOT BUY THEM A DRINK AND INVITE THEM TO HELP OUT?

HATCH PROJECTS HAVE COMPLETE FLEXIBILITY BASED ON NEED, AND CAN INCLUDE:

• Retail exploration and shopping excursions

• Product testing and creation

• Uncovering personal influences, favorite products and motivations

• Concept refinement/development

• Documentation via webcams, phones and online photo journaling

• Ability to moderate, engage and ask follow-up questions

• Consumer discussions international moderation and commentary translated by local experts

LETS GET YOU A CUSTOM HATCH.HOW DOES IT WORK?

• Lasso the smart and articulate from past projects

• We recruit to fill any gaps with exactly who you need

• Keep participants engaged on a personal level

• We collaborate with you to create and build a custom approach

• Dinner? Online study? A 2-3 day “read” for new packaging? Product trial in person?

• Do/test/learn anything

• Test the waters. Begin with a 30 person online study

• Get used to the methodology

• Inform and evolve. Repeat steps 1 and 2 for future projects

ONE. THE RECRUIT

TWO. THE BUILD

THREE. MAKE A PLAN BIG OR SMALL

FLEXIBLE IS THE HATCH’S MIDDLE NAME. IF IT HAD ONE.

WE’LL HELP YOU DECIDE ON THE RIGHT TOOL FOR THE JOB. USE ONE OR A COMBINATION.

“WHEN ALL YOU HAVE IS A HAMMER, YOU TEND TO SEE EVERY PROBLEM AS A NAIL.”ABRAHAM MASLOW

MOBILE ONLINE JOURNALING

WEBCAM QUICK DIVE

DINNER DISCUSSIONS

ONLINE STUDYTWO WAY CONVERSATION, RICH FOR EXPLORATION AND CREATING OTHER AVENUES. GREAT FOR LARGER STRATEGIC QUESTIONS. INTIMATE.

FREE-FORM, HONEST AND ON-THE-GO.

GET STRAIGHT ANSWERS TO SPECIFIC QUESTIONS. DIRECT, FAST, KNOW NOW. IMMEDIATE TRUTH.

SOCIAL, GENERATIVE AND FUN.

HERE IS YOUR CHANCE TO CLARIFY AND UNCOVER BRILLIANCE ALL AT ONCE.

HATCH COMPONENT #1 ONLINE STUDY

THIS FLEXIBLE ONLINE PLATFORM IS A QUICK CONDUIT FOR GETTING REAL TIME ANSWERS, INSIGHTS AND INSPIRATION. THE MOST PRESSING QUESTIONS CAN BE ANSWERED IN THIS INTERACTIVE FORUM. YOU CAN WATCH AND ENGAGE OR JUST LEAVE IT UP TO US.

WHEN THERE IS NO STRANGER IN THE ROOM, THE TRUTH COMES OUT.

HATCH COMPONENT #2 MOBILE JOURNALING

HATCH PARTICIPANTS REPORT AND NARRATE THEIR RESPONSES USING A MOBILE DEVICE. THEY CAN RESPOND FROM THEIR OWN WORLD ANYTIME DURING THE DAY AS THEY SEE FIT. THIS PERSONAL DIARY APPROACH IS DIRECT AND HONEST, KEEPING ENGAGEMENT CONSTANT THROUGHOUT THE STUDY.

THE ONLY GOOD THING THAT COMES OUT OF SEVEN MINUTES.

HATCH COMPONENT #3 WEBCAM QUICK DIVE

ASK AND YOU SHALL RECEIVE. 7 QUESTIONS AND 7 MINUTES GETS YOU THE STRAIGHT TRUTH.

WINE ME. DINE ME.THEN REFINE ME.

HATCH COMPONENT #4 DINNER DISCUSSIONS

GETTING THAT CONNECTION AWAY FROM THE DESK AND THE COMPUTER. FORGET SOCIAL MEDIA, GO SHARE A STEAK. GO STRAIGHT TO THE SOURCE WITH YOUR FAVORITE EIGHT (8) HATCH PARTICIPANTS. CONSUMERS AND COMPANIES UNITE!

GET INSIGHTS HEARD: WHAT DO YOU FANCY?

WE RELISH THE CHALLENGE OF BRINGING INSIGHTS TO LIFE. HOW FINDINGS GET COMMUNICATED IS JUST AS IMPORTANT AS STUDY DESIGN AND METHODOLOGY.

• Top line summaries

• Presentations (Prezi, Keynote, PPT)

• Summary Videos

• Photo Recap Books

• Ring tones (just kidding, but we could)

WHAT GOOD IS A BUNCH OF DIGITAL IMAGERY OR VIDEO IN THE CLOUD? USE THEM! THE STORY IS IN THE NUANCES.

KINDA LIKE THE A-TEAM BUT WITHOUT A VAN.

THE TEAMCREATED BY A GROUP OF STRATEGISTS, THINKERS AND CREATIVE NE’ER-DO-WELLS, OUR PROJECT GROUP STEMS FROM DIFFERENT CULTURES, NATIONALITIES AND CONTINENTS. OUR BACKGROUNDS ARE DECIDEDLY DIFFERENT:MARKETING EXEC/YOGA PHILANTHROPIST, RESEARCHER WITH GLOBAL FLARE (TNS INDIA, STERLING), EVENT DIRECTOR FOR BMW EUROPE/MIDDLE EAST, AN INTERNATIONAL LAWYER, A FORMER PRO CYCLIST TURNED 1ST GRADE TEACHER, FILM-TYPES, A PUBLISHED AUTHOR, AND AN ENTREPRENEUR WITH A START-UP/VC MINDSET.

FOURTEEN CUBIC TONS OF BRAND EXPERIENCEAND MANAGEMENT.

LOCAL KNOW-HOW & INTUITION IN THE MAJORITY WORLD:

• Asia

• South America

• The Middle East

• Africa

• North America

• Europe

WHATEVER YOU NEED, ON THE CONTINENT WHERE YOU NEED IT.

THE ONLY NONSTOP WAY TO GET TO THE DESTINATION AND THE MARKET TRUTH.

THE ONGOING CONSUMER CONVERSATION

Presented by S. Clare inc

Contact us at 503 709 9915 or susan@sclareinc.com for more information on pricing and custom proposals

www.hellohatch.com Stay tuned. Site in development.

THANKS FOR LISTENING.