Hasbro Fff Power Point Compressed

Post on 22-Nov-2014

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Transcript of Hasbro Fff Power Point Compressed

In Today’s Tough Selling In Today’s Tough Selling Environment You Need To Environment You Need To

Motivate, Entertain And Engage Motivate, Entertain And Engage Your Consumer With A Fun, Your Consumer With A Fun,

Relevant Promotion That Will Relevant Promotion That Will Drive Traffic And Sell FurnitureDrive Traffic And Sell Furniture

“In 2008, Board Game Sales Climbed 23.5% To About $808

Million, And They're Expected To Grow More This Year”.

“The economic downturn has created what many experts call a "recession-resistant" industry -- one

that, for families operating on tight budgets who have children to entertain, is attractive no matter the

economic climate. And in the case of board games, they might even be most attractive in the worst

times”.

That's especially true now, according to industry specialist Chris Byrne, also known as the "Toy Guy": "Considering what it would cost for four people to go to the movies,

board games are a deal!“http://money.cnn.com/2009/07/10/news/economy/

board_games_resurgence.fortune/index.htm

We’ve Harnessed We’ve Harnessed This Trend For Your This Trend For Your

BrandBrand

• Living RoomsLiving Rooms

• Family RoomsFamily Rooms

• Casual Dining Rooms/TablesCasual Dining Rooms/Tables

• Dining AreasDining Areas

• Pub TablesPub Tables

• And MoreAnd More

It All Connects With The HomeIt All Connects With The Home

Think About This For A Think About This For A Minute. Where Do People Minute. Where Do People Play Games In The Home?Play Games In The Home?

We’ve Done All The Work We’ve Done All The Work To Make This Promotion To Make This Promotion ““SeamlessSeamless” For Your 1” For Your 1stst Or 2Or 2ndnd Quarter Promotion Quarter Promotion

PlansPlans

ANDWe’ve Added 4 Family Vacations

As A Grand Prize To Beaches' Resort On Jet Blue

TelevisionTelevision

We will have available• 3 Furniture Focused Commercials

• We Have A Ton Of Great Footage From Hasbro’s National TV

Commercials Available…

• 1 Furniture & Appliance Based Commercial For Retailers that Also Sell Appliance and/or Rent To Own

• Available in 30 Second Format

• Audio Available for Radio Commercials

PrintedPrintedNewspaper Inserts, Newspaper Inserts,

Direct Mail, Valassis Direct Mail, Valassis & &

MoreMore

In-StoreIn-Store SignageSignage& &

Gift With PurchaseGift With Purchase

Gift Gift With PurchaseWith Purchase

Retail Value $75.00Retail Value $75.00

FREE FREE With Every OrderWith Every Order

Use your Use your FREE 200FREE 200 Coupon Books to Drive Coupon Books to Drive TrafficTraffic During The Promotion….

Free For The First 200 Customers No Purchase Necessary - A $20 Value

The Complete The Complete “Marketing Plan” “Marketing Plan” To Make This A To Make This A “Selling Event”“Selling Event”

• Complete Ad Calendar

• HTML Marketing

• Web Site Landing Page

• Media Planning & Placement

• Direct Mail – Marketing Campaign

• How To Host and “In-Store” Game Night Competition

• And More

The Complete The Complete “Marketing Plan” “Marketing Plan” To Make This A To Make This A “Selling Event”“Selling Event”

• How To Host and “In-Store” Game Night Competition.

• What A Great Way To Bring Traffic In To Your Store And

We’ve Outlined How To Do It.

• The BIG Ideas As To How You Can Partner With Other Relevant Companies/Brands To Make This A HUGE Selling Event.• Pizza/Sub Partner

• Local Grocery Chain

• Charitable Partner

• Local Media Overlay

• And More

ContactBill Napier

Napier Marketing Group, Inc.

(952) 435-7665

(612) 217-1297 – Google Voice

(612) 619-1160 – Cell

billnapier@napiermkt.com

Visit us on the web at:

www.fabfurniturepromotions.com