Post on 11-May-2017
Welcome• Welcome to the G2
(Give Green Canada / Patrimoine vert) webinar, presented by expert Harvey McKinnon
• Part of the “Monthly Giving – Learning Together” program of G2, made possible by Ontario Trillium Foundation
Overview of Session• Retention – The numbers
• Ways to increase retention
• Developing communications plans
• Wrap up-Questions & Answers
Donor Retention in Decline
Fundraising Effectiveness Survey Report:
7 straight years of decline
From 50% to 39% Overall
Communicate Better!
Better cultivation and stewardship
Segmentation
Respect
Make them feel valued
Recognize loyalty
Metrics to measure
Cost to acquire
Average gift amount
Average number of gifts
Retention rates
Long-term value
by channel
Communicate
• Create a plan
• Make donors feel valued
• Less asking, more thanking
• Connect to mission
Involvement• Premiums – calendars
• Mission related pieces - photos, reports, publications
• Toll-free line
If you can do only 4 things
1. Tell donors what to expect
2. Welcome call
3. Welcome letter/package
4. Priority for missed payments
Thanks to Ontario Trillium Foundation for making this program possible
www.harveymckinnon.com
Contact us at: info@harveymckinnon.com
Harvey on Twitter: @harveymckinnon
On Facebook: ThePowerOfGivingBook
G2 contact info
• Natasha van Bentum, CFRE
• Director, G2
• Give Green Canada/Patrimoine vert
• Contact us via Twitter
• @GiveGreenCanada