Post on 16-Nov-2014
description
Davina Hamilton
MSU New Media Drivers License, Spring 2011
OWN Business
Harpo Productions & Discovery Communications
January 1, 2011
Quality and original programming
OWN Challenges & Goals
Challenge = Price
Extra money for specialty channel
Goal = subscribers
OWN Your Social Media
Social Media Theme
OWN Key Components
Traffic to Facebook pages = interest in programming
W.O.M.
Weekend of viewing OWN (free trial)
Measuring Success
OWN subscribers
Show ratings
Traffic on social media sites
Budget
$65,000 (additional employee pay annually)
+
$120,000 (free OWN trial for customers)
=
$185,000 (total cost of campaign)