Post on 18-Aug-2015
2
Ontario
Sarnia
London
Niagara-on-the-LakeWindsor
Ontario
Thunder Bay
Sudbury
Kingston
Ottawa
Peterborough
Kitchener
OakvilleMississauga
Barrie
TorontoOshawa
Harley-Davidsonhas 18 retailers in Ontario
Pembroke
HawkesburyOwen Sound
3
Ontario: Demographics
Ontario has a population of 12,851,821 in 2011
Between the 2006 and 2011 Censuses, Canada’s
population grew 1.86 million or 5.9 per cent
About 37 per cent of the national growth occurred in
Ontario. Ontario population grew 5.7 per cent,
modestly lower than the national growth rate
Ontario residents had a median age of 40.4 years
which is slightly younger than the median age of
40.6 for Canada
12,851,821
POPULATION2011
SOURCE: Statistics Canada
17,400,000
POPULATION PROJECTION2036
SOURCE: Durham Region Planning
5.7%
ANNUAL GROWTH RATE2006 - 2011
SOURCE: Statistics Canada
40.4YEARS
MEDIAN AGE2011
SOURCE: Statistics Canada
4
Ontario: Demographics
A majority of locations where Harley-Davidson retailers are located have experienced slower growth than Ontario between 2006 – 2011
% c
han
ge
2006
- 2
011
Ontario 5.7%
To
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to
Otta
wa
Osh
aw
a
Mis
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au
ga
Kitc
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Ba
rrie
Kin
gst
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Lo
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Pe
mb
roke
Ble
nh
eim
Pe
terb
oro
ug
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Su
db
ury
Sa
rnia
Nia
ga
ra-o
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ay
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2
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6
8
10 9.2 9.1
7.76.7
5.7 5.64.7
3.7 3.52.9
2.11.6
0.9 0.5
-0.5-1.1 -1.1 -1.3
City
5
25.9%
VISIBLE MINORITIES2006
SOURCE: Statistics Canada
Ontario: Demographics
Women who make up over 51% of the population and
men made up 49% of the population
24% of men are between 25 – 59 years of age
25% of females are between 25 – 59 years of age
1 in 4 Ontarians is a member of a visible minority
South Asians, Chinese and Blacks accounted for 65.1%
of the visible minority market share
The vast majority of visible minority live in urban centers
49% 51%
POPULATION – BY GENDER2011
SOURCE: Statistics Canada
FEMALEMALE
6
$34,084
PRIMARY HOUSEHOLD INCOME PER CAPITA 2011
SOURCE: Statistics Canada
2.6
AVERAGE HOUSEHOLD SIZE2011
SOURCE: Statistics Canada
$132,876HOUSEHOLD DEBT
Ontario: Demographics
Net worth of Ontarians $464,693 an increase of 8.2% over last year
Primary household income per capita in Ontario was $34,084 compared with $33,759 for Canada
The average household size in Ontario was 2.6 persons in 2011, compared to the Canadian average household size of 2.5 persons
In Ontario, the proportion of total private households with only one person has increased over time, while the proportion of larger households (five or more persons) has decreased
Average consumer’s total debt (not including mortgages) has increased nearly $200 to $27,131 (Q2, 2013)
Ontarian’s experienced an increase in total debt of 1.84% over Q2 2012
$27,131
AVERAGE CONSUMER’S TOTAL DEBT
7
6.5%Q2 2013
UNEMPLOYMENT RATEOSHAWA
Ontario: Economic
The most recent data, released in Q2 2013 for Ontario shows that the size of the labour force has increased 1.2% over Q2 2012
Over the past year, the province added just over 105,000 jobs, out of which 78,200 were full-time positions and 27,400 were part-time. When comparing the second quarter of 2013 to that of 2012, the province’s unemployment, participation and employment rates have all remained at around the same level
During that period, the unemployment rate decreased from 7.8% to 7.5%, while the participation rate remained unchanged
Unemployment rates among young people (15-24) is worse than the Rust Belt states like Indiana and Ohio; only Illinois and New York fared worse than Ontario
Young men fared worse than women, with 18.4% unemployment rates versus 15.4% for women
LABOUR FORCEQ2 2013
7,431,300
YOUTH (15 - 24)Q2 2013
16.4%
8
SOURCE: Statistics Canada
POPULATION WITH POST-SECONDARY EDUCATION
UNEMPLOYMENT RATE FOR ADULTS WITHOUT PSE
Ontario: Economic
The percentage of the population aged 15 years and over with college, trade, or post-secondary certification or a university degree was 53.9% in Ontario compared to 53.6% in Canada
Unemployment rates for adults with Post Secondary Education was 5.6% compared to 8.6% for adults without PSE
53.9%
8.6%
9
Ontario: Real Estate
Housing starts in the Ontario region were trending at 63,785 units in October, compared to 60,207 in September, according to Canada Mortgage and Housing Corporation (CMHC)
The trend in Ontario starts is now pointing up suggesting that more strength can be expected in the months to follow
Ontario home prices managed to grow above the general rate of inflation during the early part of 2013. The average selling price during Q1 2013 was $393,170 which was a 2.4% increase over the first quarter of 2012
Mortgage rates to see modest and gradual increases, but will remain low
$393,170
AVERAGE MLS HOME PRICE
HOME STARTSOCTOBER 2013
62,785
1 YEAR MORTGAGEQ1 2013
3%5 YEAR MORTGAGE
Q1 2013
5.21%
10
Average consumer non-mortgage debt continues to rise
Average consumer non-mortgage debt increased nearly $200 to $27,131
an increase of 3.4% over the same quarter last year; this comes one
quarter after its first quarterly decline in nearly 2 years
Average consumer non-mortgage debt also continues to rise in Ontario;
Ontarians have added $1,729 in non-mortgage debt since Q2 2010
Source: TransUnion, Q2 2013
AVERAGE TOTAL CONSUMER DEBT (EXCLUDING MORTGAGE)
NATIONAL AVERAGE
Q2 2010 Q2 2011 Q2 2012 Q2 20130.00
10,000.00
20,000.00
30,000.00
11
Total consumer debt increases were seen across all categories
Consumer debt increased across all four categories; installment loans and auto captives saw the largest quarter over quarter increases with 5.52% and 3.37% respectively
Auto consumer debt has increased by nearly 29% since Q2 2010
Source: TransUnion, Q2, 2013
Credit Cards Line of Credit Installment Loan Auto Captives$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
$140,000.00
Q2 2010 Q2 2011 Q2 2012 Q2 2013
12
The farther west you live in Canada, the higher the debts
The farther west you live in Canada, the more likely you are to have larger debts;
British Columbians had the highest level of consumer debt in the second quarter at
$38,672
The increase in average debt was consistent throughout Canada, with all provinces
experiencing increases from a low in Ontario of 1.84% to a high in Alberta of 7.70%
over the previous Quarter
Source: TransUnion, Q2 2013
PROVINCES WITH THE HIGHEST TO LOWEST CONSUMER DEBT
$38,672BC
$36,150AB
$28,706SK
$25,914ON
$23,765NB
$20,371MB
$19,455QC
◄HIGHEST
LOWEST►
VS
13
Delinquency rates remain low across all major categories
Delinquency rates remain low across all categories, a positive sign that Canadian’s are able to manage their debt
Source: TransUnion, Q2 2013
0.24%
-25.0%
-18.0%
CREDIT CARDS
0.17%
-7.5%
-10.4%
LINES OF CREDIT
1.14%
-3.59%
-7.7%
INSTALLMENT LOANS
0.10%
-4.39%
13.1%
AUTO CAPTIVES
DELINQUENCY LEVELS CONTINUE TO REMAIN LOW
ACROSS ALL MAJOR PRODUCT
Q2 2013
QUARTERLY PERCENT CHANGE
YEARLY PERCENT CHANGE
Retail: Mackie Harley Davidson, Oshawa Ontario (Sept. ‘13 vs. Sept. ‘12)
15
Total Retail $ Sold Warranty Registered (SWR)
Total # FundedNUMS 1% - 21%
$1,002,894$884,275
-12%
2012 2013
166 167
1%
2012 2013
53 46
19 16
34 30
2012 2013 2012 2013
20.46% 17.96%
texttexttext
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
Retailer: Thunder Bay Harley Davidson (Sept. ‘13 vs. Sept. ‘12)
16
Total Retail $ Sold Warranty Registered (SWR)
Total # FundedNUMS (+55%)
$314,351
$370,201
+18%
2012 2013
57 52
-9%
2012 2013
2020
8 3
12 17
2012 2013 2012 2013
21.05%32.69%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
Retailer: Fox Harley Davidson, Owen Sound (Sept. ‘13 vs. Sept. ‘12)
17
Total Retail $ Sold Warranty Registered (SWR)
Total # FundedNUMS (+3%)
$778,976$708,635
-9%
2012 2013
64 57
-11%
2012 2013
4539
21 17
24 22
2012 2013 2012 2013
32.50%
38.60%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
Retailer: Duke’s Harley Davidson, Blenheim (Sept. ‘13 vs. Sept. ‘12)
18
Total Retail $ Sold Warranty Registered (SWR)
Total # FundedNUMS (+45%)
$423,150$511,461
21%
2012 2013
38 30
-21%
2012 2013
26 26
19 18
7 8
2012 2013 2012 2013
18.42%26.67%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
Retailer: Clare’s Harley Davidson, Niagara-on-the-Lake (Sept. ‘13 vs. Sept. ‘12)
19
Total Retail $ Sold Warranty Registered (SWR)
Total # FundedNUMS (-7%)
$1,137,789$1,083,840
-5%
2012 2013
134 131
-2%
2012 2013
65 65
20 24
45 41
2012 2013 2012 2013
33.58% 31.30%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
Retailer: Kitchener Harley Davidson, Kitchener (Sept. ‘13 vs. Sept. ‘12)
20
Total Retail $ Sold Warranty Registered (SWR)
Total # FundedNUMS (+24%)
$1,000,580$1,311,539
31%
2012 2013
129 121
-6%
2012 2013
5971
23 29
36 42
2012 2013 2012 2013
27.91% 34.71%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
Retailer: Motosport Plus Harley Davidson, Kingston (Sept. ‘13 vs. Sept. ‘12)
21
Total Retail $ Sold Warranty Registered (SWR)
Total # FundedNUMS (+7%)
$1,003,337$1,027,395
+2%
2012 2013
10393
-10%
2012 2013
5852
26 21
32 31
2012 2013 2012 2013
31.07% 33.30%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
Retailer: Rocky’s Harley Davidson, London, Ontario (Sept. ‘13 vs. Sept. ‘12)
22
Total Retail $ Sold Warranty Registered (SWR)
Total # FundedNUMS (+47%)
$1,746,107$2,227,431
+28%
2012 2013
162149
-8%
2012 2013
88118
37 49
51 69
2012 2013 2012 2013
31.48%46.31%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
Retailer: Barrie Harley Davidson, Barrie (Sept. ‘13 vs. Sept. ‘12)
23
Total Retail $ Sold Warranty Registered (SWR)
Total # Funded NUMS (+0.1%)
$1,431,148$1,526,496
+4%
2012 2013
161129
-20%
2012 2013
7990
23 45
56 45
2012 2013 2012 2013
34.78% 34.88%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
Retailer: Freedom Harley Davidson, Nepean (Sept. ‘13 vs. Sept. ‘12)
24
Total Retail $ Sold Warranty Registered (SWR)
Total # Funded NUMS (-20%)
$1,204,635
$975,262
-19%
2012 2013
149131
-12%
2012 2013
6052
16 21
44 31
2012 2013 2012 2013
29.53% 23.66%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
Retailer: Thunder Road Harley Davidson, Windsor (Sept. ‘13 vs. Sept. ‘12)
25
Total Retail $ Sold Warranty Registered (SWR)
Total # Funded NUMS (+12.8%)
$268,910$399,169
+48%
2012 2013
7082
+17%
2012 2013
16
25
13
17
3 8
2012 2013 2012 2013
4.29% 9.76%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
Retailer: Davies Road Harley Davidson, Richmond Hill (Sept. ‘13 vs. Sept. ‘12)
26
Total Retail $ Sold Warranty Registered (SWR)
Total # Funded NUMS (+9%)
$326,047$928,448
+12%
2012 2013
155157
+1%
2012 2013
48 50
18 17
30 33
2012 2013 2012 2013
19.35% 21.02%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
Retailer: Goulet Motosport Road Harley Davidson, Hawkesbury (Sept. ‘13 vs. Sept. ‘12)
27
Total Retail $ Sold Warranty Registered (SWR)
Total # Funded NUMS (-77%)
$449,213
$225,021-50%
2012 2013
93 93
2012 2013
2513
1210
13 3
2012 2013 2012 2013
13.98%
3.23%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
28
Ontario Demographics
Greater Sudbury
Thunder Bay
Peterborough
Blenheim
Kingston
Barrie
Niagara
Oshawa
London
Kitchener
Windsor
Ottawa-Gatineau
Toronto
ONTARIO
0 5 10 15 20 25 30 35 40 45 50
2.7
3.1
3.4
5.6
6.1
6.4
7
11.8
13.1
16.2
17.2
22.8
47
25.9
Proportion of Visible Minorities, Ontario - 2011
Mississauga
Richmond Hill
Ottawa
Windsor
Oakville
0 10 20 30 40 50 60
53.7
52.9
23.7
22.9
22.8
Highest Proportion of Visible Minorities, Ontario CSDs - 2011
1 in 4 Ontarians (25.9%) is a member of a visible minority
South Asians, Chinese and Blacks accounted for 65.1% of the visible minority market share
The vast majority of visible minority live in urban centers
Quebec – At a Glance
19 Retailers in Quebec 100% of Quebec retailers
have less than 15% retail penetration;
37% of Quebec retailers have less than 5% retail penetration
47% have seen an increase in #New funded over 2012
Retailer Location SWRSept /13
Retail $ #New Funded
#Used Funded
Retail Penetration
Ville de Quebec 504 $1,191,949 38 25 7.54%
Brossard 288 $1,027,095 23 36 7.99%
Montreal 260 $470,584 10 13 3.85%
Laval 257 $1,082,549 19 46 7.39%
St. Hyacinthe 220 $736,306 20 18 9.09%
Repentigny 206 $872,046 12 39 5.83%
Rimouski 169 $131,093 4 2 2.37%
Becancour 154 $340,494 12 4 7.79%
Saguenay 129 $158,981 3 7 2.33%
Gatineau 120 $580,617 17 14 14.17%
Sherbrooke 116 $308,066 6 10 5.17%
Shawinigan 103 $0 0 0 0%
Valleyfield 87 $126,943 5 1 5.75%
Victoriville 80 $219,526 7 3 8.75%
Val d’Or 77 $218,272 8 3 10.39%
Saint-Marie 72 $173,623 8 0 11.11%
Drummondville 50 $46,982 1 2 2.0%
Sept-Iles 37 $0 0 0 0%
Baie-Comeau 37 $10,500 0 1 0%
Order based on #SWR
Retailer: Rimouski Harley Davidson,Rimouski (Sept. ‘13 vs. Sept. ‘12)
31
Total Retail $ Sold Warranty Registered (SWR)
Total # FundedNUMS (+2.98%)
$63,695
$131,093
+106%
2012 2013
168 169
+1%
2012 2013
4 6
3 2
1 4
2012 2013 2012 2013
0.60% 2.37%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
Retailer: Bécancour Harley Davidson, Bécancour (Sept. ‘13 vs. Sept. ‘12)
32
Total Retail $ Sold Warranty Registered (SWR)
Total # FundedNUMS (-30%)
$545,064
$340,494
-38%
2012 2013
134
164
+15%
2012 2013
27
1612
4
15 12
2012 2013 2012 2013
11.19% 7.79%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
Retailer: #10 NAME Harley Davidson, CITY (Sept. ‘13 vs. Sept. ‘12)
33
Total Retail $ Sold Warranty Registered (SWR)
Total # FundedNUMS (-65%)
$224,927
$158,981
-29%
2012 2013
119129
+8%
2012 2013
10 10
2 7
83
2012 2013 2012 2013
6.72% 2.33%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
Retailer: Carrier Harley Davidson, Drummondville (Sept. ‘13 vs. Sept. ‘12)
34
Total Retail $ Sold Warranty Registered (SWR)
Total # FundedNUMS (-18%)
$20,045
$46,982
+34%
2012 2013
4150
+22%
2012 2013
23
12
1 1
2012 2013 2012 2013
2.44% 2.0%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
Retailer: Harley Davidson,(Sept. ‘13 vs. Sept. ‘12)
35
Sold Warranty Registered (SWR)
Total # Funded=0
5137
-27%
2012 2013
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
texttexttext
Retailer: #10 NAME Harley Davidson, CITY (Sept. ‘13 vs. Sept. ‘12)
36
Total Retail $ Sold Warranty Registered (SWR)
Total # FundedNUMS (0%)
$0
2012 2013
40 37
-8%
2012 2013
0 1
0 1
00
2012 2013 2012 2013
0% 0%
Rank Total Retail #
Rank SRW #Rank #New
FundedRank NUMS
Text Text Text Text
New
Used
texttexttext
$10,500