The web has transformedreal estate marketing

1. The web is the home of real estate

2. Understanding the buyer behaviour

3. The web provides rich information

4. Getting the basics right - listings

5. Your profile – your future!

How to make the most of the web

Real estate is found online!

25,0166,000 / week

25,0166,000 / week

3,6364,500 / week

3,6364,500 / week

7,8106,000 / week

7,8106,000 / week

41,107100,000 / week

41,107100,000 / week

10,10315,000 / week

10,10315,000 / week

17,4128,000 / week

17,4128,000 / week

7,16230,000 /

week

7,16230,000 /

week

Not one site – many audiences

110,000 listings – 168,000 sessions per week110,000 listings – 168,000 sessions per week

Growing audience

Broad international audience

Latest research from USA – the web #1 for search

National Association of Realtors Home Buyer Survey 2008

The web is central to real estate in 2009!

NZ – where do they search for property?

““Traditional agents will Traditional agents will not be replaced by not be replaced by

technology...technology...

..they will be replaced ..they will be replaced by agents with by agents with

technology”technology”

Real estate professionals need to change!

1. The web is the home of real estate

2. Understanding the buyer behaviour

3. The web provides rich information

4. Getting the basics right - listings

5. Your profile – your future!

How to make the most of the web

Browse full set of listings in target areas

Narrow down to view target listings in area

Quick-look filter

Deeper filter & inspiration

“Edutainment”

“Serious buyers”

Price check & risk reduction

Breadth

Depth

Understanding interest / behaviour

Evolving consumer experience

Searching for propertybuy

Searching for someone to help me sell my property

1. The web is the home of real estate

2. Understanding the buyer behaviour

3. The web provides rich information

4. Getting the basics right - listings

5. Your profile – your future!

How to make the most of the web

>1,000,000 sessions per week

33% up on same period last year

Seasonal pick up– the web provides key indicatorSeasonal pick up– the web provides key indicator

Relevant data for the rural market

1. The web is the home of real estate

2. Understanding the buyer behaviour

3. The web provides rich information

4. Getting the basics right - listings

5. Your profile – your future!

How to make the most of the web

What are they looking for?

Get the basics right!

Rich information

Viewing information

Richer and richer information

Email alerts – first impressions count!

Your listings – for your client and for you

Featured listings

Featured listings – cost effective advertising

14 days with a featured listing delivers an

enhanced presentation with more viewings than

a regular listing

$100 $100 inc GSTinc GST

Featured listing for just

Vendor paid marketing – that delivers

Buyers - call to action

1. The web is the home of real estate

2. Understanding the buyer behaviour

3. The web provides rich information

4. Getting the basics right - listings

5. Your profile – your future!

How to make the most of the web

1998 : 26,000,000 web pages1998 : 26,000,000 web pages

2000: 1,000,000,000 web pages2000: 1,000,000,000 web pages

2008: 1,000,000,000,000 web pages2008: 1,000,000,000,000 web pages

100,000,000,000 clicks per day100,000,000,000 clicks per day

The power of links

To be found you need to be online

Part 1: Find yourself on Google

Blogging – conversations online

• Web page

• Library of articles

• Profile

• Authentic / Transparent

• Requires commitment

• The most powerful form of marketing

Blogs – hosted on realestate.co.nz

Social Media – building a profile

Free profile page – linked to your listings

Sell yourself!

Promote yourself everyday to over 15,000 people a day

Just 3 agents per suburb

July / Aug / Sep

$10 / $15 / $25 per month

Online ordering and credit card transaction

Login / sign up / profile yourself

“Homebuyers & Agents have information overload.

Agents must create legitimate value-add services & become the trusted go-to person”

Stefan Swanepoel

The changing face of real estate

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Proudly supporting the real estate

industry

Proudly supporting the real estate

industry