HAIR THERAPY

SENSORIAL EXPERIENCE

HAIR CARE

• 2007: 60.7$bn; 2012:74.6$bn → +22.9%.

Europe recorded 35% number of launches, followed by Asia Pacific (30%) and Latin America.

• 1st largest segment: shampoo and conditioner category

=> Highly saturated and competitive

-Shampoo: dominant market (1/3 of total hair care market).

-Conditioner: (1/5hair care market).

In this segment: 66% of shampoos launches, and 34% conditioner launches (between April 2012 to March 2013).

• 2nd largest segment: Hair treatments

=> Emerging specific hair care concerns

-The aging population with its specific hair care needs: opportunities to target grey hair, damaged hair, hair loss, hair thinning, dry and weak hair.

-Scalp problems (dandruff and itchiness).

-Frizzy and unruly hair (serum).

Hair care Market Overview

Source: MINTEL + Euromonitor International

• Strong request from sales representatives and distributors;

• LMC Hair Care Strategy – 1st step: Hair Care ingredients valorization

- Choice of active ingredients targeting specific concerns.

- Show the technical properties of the emulsifiers suitable for HAIR CARE formulations.

• 4 trendy formulas

- Repairing Shampoo

- Radiant Hair Conditioner

- CC Hair Cream: product answering the BB, CC, DD cream trend.

- Time Control Hair Lotion: sprayable product answering the anti-hair aging trend.

Why the Hair Care One Pager ?

mandatory products for the largest segment.

One Pager

• HELIOGEL™ - phospholipid-based gelling-emulsifying agent INCI name: Sodium Acrylates Copolymer (and) Hydrogenated Polyisobutene (and)

Phospholipids (and) Polyglyceryl-10 (and) Helianthus Annus (Sunflower) Seed Oil

=>Gellifies the formula & adjusts its viscosity for a perfect gel melting

on hand palm with the “phospholipid touch”;

=>Helps to the handling of Amisol Trio™

• AMISOL™ TRIO - essential biolipids complex INCI name: Phospholipids (and) Glycine Soja (Soybean) Oil (and)Glycolipids (and) Glycine Soja (Soybean)

Sterols

=> Recreates a protective film along the hair cuticle, protecting it from hard water, detergent and daily aggressions.

REPAIRING HAIR SHAMPOO Gently clean & repair

Repaired and protected, hair

recovers its natural beauty

day after day

FUNCTION

Water Chelating agent Preservative Gelling agent

Gelling agent

Surfactant Surfactant

Fragrance Protective/ Repairing active

• HELIOFEEL™- main emulsifier INCI name: Glyceryl Stearate Citrate (and)Polyglyceryl-3 Stearate (and) Hydrogenated Lecithin

=> Gives a fluid texture easy to apply and spread on hair

• ECOGEL™- thickening agent INCI name: Lysolecithin (and) Sclerotium Gum (and) Xanthan Gum (and) Pullulan

=> Leaves a “silicone-like” feel on hair after rinsing.

• AMISOL™ TRIO - essential biolipids complex INCI name: Phospholipids (and) Glycine Soja (Soybean) Oil (and) Glycolipids (and) Glycine Soja (Soybean) Sterols

=> Film-forming and conditioning properties: leaves a soft and silky coat to sublimate hair aspect and feel

• SUPREM’™ WP ARGAN - argan milk INCI name: Water (and) Argania Spinosa Kernel Oil (and) Lecithin (and) Polyglyceryl-3 Diisostearate (and) Glycerin (and) Glyceryl Stearate

=> Provides all of the benefits of miracle argan oil in a milky and sensorial form.

RADIANT HAIR CONDITIONER Embellish your hair

Help detangle, smooth & bring a

long-lasting softness & shine

for all types of hair

FUNCTION

Water Chelating agent Thickening agent Conditioning agent

Main emulsifier

Thickener Anti-oxidant Vegetable oil Wax

Argan milk Preservative Fragrance Silicone

• LECIGEL™ - gelling and emulsifying agent INCI name: Sodium Acrylates Copolymer (and) Lecithin

=> Unctuous and light leave-on gel-cream without greasy sensation when

applied on hair.

• PHYTENSO™ - vegetable derived biolipid complex INCI name: Phospholipids (and) Glycine Soja (Soybean) Oil

=> Sheathes hair fiber, straights, manages curly and unruly hair even in

humid conditions.

• SUPREM’™ WP Sweet almond - sweet almond milk INCI name: Water (and) Prunus Amygdalus Dulcis (Sweet Almond) Oil (and) Lecithin (and) Polyglyceryl-3 Diisostearate (and) Glycerin (and) Glyceryl Stearate

=> Nourishes hair, prevents dryness & adds lustre.

A miracle balm promising to

magnify hair for a natural, frizz-free, smooth and sleek

finish

CC HAIR CREAM Curl Control solution to manage frizzy hair

FUNCTION

Water Chelating agent Humectant Preservative Curl Control Active

Main gelling and emulsifying agent

Thickener Emollient Silicone Emollient Anti-oxidant Preservative Emollient Vegetable butter

Sweet almond milk

Fragrance

• Clear hydro-alcoholic liquid

=> Leave-on spray to be spread onto wet or dry scalp

The alcohol based formula enhances the penetration of the actives.

• MELITANE® - biomimetic peptide derived from alpha-MSH

INCI name: Glycerin (and) Water (and) Dextran (and) AcetylHexapeptide-1

=> Stimulates melanin synthesis in bulbs, thus reverses the grey hair process.

•CAPIXYL™ - patented 4 amino acids biomimetic peptide with a red clover extract rich in Biochanin A INCI name Butylene Glycol (and) Water (and) Dextran (and) AcetylTetrapeptide-3 (and) Trifolium Pratense

(Clover) Flower Extract

=> Inhibits 5-α-reductase & improves ECM protein integrity to prevent hair loss.

TIME CONTROL HAIR LOTION Anti-aging treatment for the main symptoms of hair aging: hair loss and grey hair.

Ideal for both men & women in a daily ritual, in preventive or

curative treatment

FUNCTION

Water pH adjuster pH adjuster

Light stabilizer Conditioner Silicone Hair Loss active Anti grey hair active Solvent

Solubilizer Fragrance

THANK YOU!

2015-12-09