STEP RESULT PRODUCT BENEFIT

1PREP

for use on damp hair

Prepare for Styling

Brilliant™

Damage Control™

Helps protect hair from thermal and UV damage. Reduces breakage from combing.

Pure Abundance™

Style-Prep™

Thickens hair and detangles, creating or refreshing long-lasting volume.

Smooth Infusion™

Style-Prep Smoother ™

Gives long-lasting, smooth results. Helps defend hair against humidity.

Be Curly™

Style-Prep™

Defines and maintains waves and curls while moisturizing and providing all-day frizz control.

STEP RESULT PRODUCT BENEFIT

2STYLEfor use on damp hair

Smooth Frizz

Brilliant™

Universal Styling CremeDefines texture and helps seal in moisture on medium to coarse hair.

Smooth Infusion™

Glossing StraightenerSmooths and straightens hair while adding lasting hold and lustrous shine.

Create Volume

Volumizing Tonic™Creates targeted lift with weightless volume and shine for fine to medium hair.

Phomollient™

Styling FoamCreates weightless volume and body with shine for fine to medium hair.

Define Curl

Be Curly™

Curl EnhancerIntensifies curls, combats frizz and boosts shine for wavy or curly hair.

Be Curly™

Curl ControllerSmooths and elongates curly hair while moisturizing and conditioning, creating touchable curls with natural movement.

Create Hold

Aveda Men Pure-Formance™

Liquid PomadeMaintains natural movement while delivering shine without build-up or flaking.

Confixor™

Liquid GelConditions, fortifies and creates definition for fine to medium hair.

Brilliant™

Retexturing GelHelps provide softness, hold and shine for medium to coarse hair.

Flax Seed AloeStrong Hold Sculpturing Gel Helps sculpt and mold medium to coarse hair.

Aveda Men Pure-Formance™

Firm Hold Gel Creates definition and shine without build-up or flaking.

STEP RESULT PRODUCT BENEFIT

3FINISHfor use on

dry hair

Create Texture

Light Elements™

Texturizing Creme Creates texture with light, pliable hold.

Pure Abundance™

Hair PotionTransforms fine or thin hair into an abundance of bulked-up matte texture and style.

Light Elements™

Defining Whip™Creates texture without adding weight or stickiness.

Aveda Men Pure-Formance™

Grooming CreamCreates definition while conditioning, thickening and delivering natural shine.

Aveda Men Pure-Formance™

Pomade Creates texture and definition while delivering high shine.

Control Paste™

Finishing Paste Provides a pliable, high-textured, low-sheen finish.

Aveda Men Pure-Formance™

Grooming ClayCreates texture, definition and thickness while delivering a matte finish.

Light Elements™

Shaping Wax Creates texture with a firm, pliable hold.

Add Shine

Light Elements™

Smoothing Fluid Creates body, natural shine and movement.

Brilliant™

Spray-On Shine Provides shine, helps tame frizz and eliminates flyaways.

Brilliant™

Emollient Finishing GlossConditions, smooths, adds high-gloss shine and makes combing easier for medium to coarse hair.

Brilliant™

Humectant PomadeActivates, defines, enhances and maintains curl or wave with high shine for coarse hair.

Brilliant™

Anti-Humectant PomadeHelps tame curls and waves, prevent frizziness and flyaways and give a satiny look for coarse hair.

Hold with Hair Spray

Witch HazelLight Hold Hair Spray

Reduces static, eliminates flyaways and boosts shine for fine to medium hair.

Brilliant™

Medium Hold Hair SprayProtects hair from humidity while adding brilliant shine and definition.

Air Control™

Hair Spray Gives hair flexible hold.

Be Curly™

Curl Enhancing Hair SprayProvides weightless, all-day hold while controling frizz and defending against humidity.

Firmata™

Firm Hold Hair Spray Provides control, shine and style memory.

Pure Abundance™

Volumizing Hair SprayProvides humidity-resistant hold and shine while helping hair look fuller and feel thicker.

Control Force™

Firm Hold Hair Spray Provides all-day, brushable hold with 24-hour humidity defense.

Products are recommended for all hair types unless otherwise noted.

HAIR STYLING PREP STYLE FINISH

For detailed product information, visit Aveda PurePro™ > Education > Education Resources > Product Knowledge > Product Resource Guide

1 PREP

Choose Prep Product Based On Desired End Result.

2 STYLEfor use on damp hair

Smooth Frizz Create Volume Define Curl Create Hold

Brilliant™

Universal Styling Creme

Smooth Infusion™

Glossing Straightener Volumizing Tonic™

Phomollient™

Styling FoamBe Curly™

Curl EnhancerBe Curly™

Curl Controller

Aveda Men Pure-Formance™

Liquid PomadeConfixor™

Liquid GelBrilliant™

Retexturing Gel

Flax Seed AloeStrong Hold

Sculpturing Gel

Aveda Men Pure-Formance™

Firm Hold Gel

lighter hold firmer hold lighter hold firmer hold lighter hold firmer hold lighter hold firmer hold

3FINISHfor use on

dry hair

Create Texture

Light Elements™

Texturizing CremePure Abundance™

Hair PotionLight Elements™

Defining Whip™

Aveda Men Pure-Formance™

Grooming Cream

Aveda Men Pure-Formance™

PomadeControl Paste™

Finishing Paste

Aveda Men Pure-Formance™

Grooming ClayLight Elements™

Shaping Wax

lighter hold firmer hold

Add Shine: Shine Products Do Not Add Hold.

Hold with Hair Spray

Witch HazelLight Hold Hair Spray

Brilliant™

Medium Hold Hair SprayAir Control™

Hair SprayBe Curly™

Curl Enhancing Hair SprayFirmata™

Firm Hold Hair SprayPure Abundance™

Volumizing Hair SprayControl Force™

Firm Hold Hair Spray

lighter hold firmer hold

For detailed product information, visit Aveda PurePro™ > Education > Education Resources > Product Knowledge > Product Resource Guide

HAIR STYLING LEVELS OF HOLD