With Melani Gordon CEO/Founder

•  Who is gWave?

•  Why should my business care about video?

•  What’s the video buzz about?

•  How to create a compelling story

•  Busting down the myths!

• We are a multifaceted, driven and highly motivated online marketing team.

• 10+ years of industry experience • gWave will produce results for you and

your customers.

What services & solutions do we provide?

NEW MEDIA. NEW IDEAS.

• Web Design & Development

• Social Media Marketing

• Online Media Buying

• Marketing Analytics

• Audio / Video / Podcasting

You can’t ignore the stats!

•  74 % of the total U.S. internet audience viewed videos in the month of March 2008

•  Online video viewership has increased 64% since 2007

• Americans are watching more videos on YouTube.com than they are conducting searches on Google

• Americans watch more online videos daily than watch the Super Bowl each year

SOURCE: Search Engine Watch, eMarketer

1.  Acquire new customers

2. Market your brand / brand awareness

3.  Promotion

4.  Event

5. Gain fans or followers

6. Get press online or offline

7.  Solidify relationships with existing advocates

1. Moms with babies

2.  Twitter influencers

3.  Technology entrepreneurs

4.  Enterprising students

IE: http://www.youtube.com/watch?v=T6MhAwQ64c0

Inspiring angle

•  Interviews – interview someone who can enhance your vision

•  Webinars – make a video with step-by-step instruction

•  Demos – Do what your are trying to teach for a hands on experience

IE: http://www.youtube.com/watch?v=FdgO3cEYYTw

Jump start fun & organic conversations. Is it real?

Myth #1 Video marketing is expensive •  The investment you make (time/money) is made up in the online exposure

•  It’s free to publish to sites like Facebook, Twitter or Digg, etc…

Myth #2 I need expensive equipment to make a video •  HD not required for Internet

•  A simple webcam is suitable

•  A video can easily be made for free

•  Widescreen (16:9) is a good idea

Myth #3 I need to be a professional to make a video

•  Being yourself behind the camera is often the most effective

•  Online tutorials can teach you how to use a simple webcam effectively

•  Live videos don’t always require editing

Education & Knowledge Sharing •  Video Blogs/Talking head

•  Interviews / Testimonials

•  How to’s

•  Tutorials

•  Live Event Streaming

Branded Entertainment •  Potential viral •  Comedy •  Interesting •  Spectacle

Product Commercial •  Online Ad placement

•  Short is sweet – NO LONGER THAN 3 MINS

•  Focus on first 10 seconds

•  Camera shy? Try screen recording

•  Be yourself, outline not script

•  Iterate

•  CALL TO ACTION AT THE END

AVOID

•  Backlight or window backgrounds

•  Tile floors or empty rooms (echo!)

•  Comment Sheets

•  February Promo

•  Welcome Bekah

Melani Gordon CEO/Founder

gWave

cell: 619-894-0385 www.gWaveConsulting.com

LinkedIn: www.linkedin.com/in/gwave Twitter: www.twitter.com/melgordon

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