UCLA x425:
SEO for PR Pro’s
Tony Adam
@tonyadam
Tony Adam
Founder/CEO
Formerly of:
Who we’ve worked with:
Tony Adam - @tonyadam
Periodic Table Of SEO Success Factors
Tony Adam - @tonyadam
Understand Your Audience
Opportunity Analysis: Keyword ResearchGoogle Keyword Planner:
https://adwords.google.com/KeywordPlanner
Tony Adam - @tonyadam
Tony Adam - @tonyadam
Companies that blog 15 or more times per month get five times
more traffic than companies that don’t blog at all
Evergreen & Resourceful Content
Tony Adam - @tonyadam
Create a community
Tony Adam - @tonyadam
Content Prime for SEO
Tony Adam - @tonyadam
Content + Community to help SEO
Tony Adam - @tonyadam
Tony Adam - @tonyadam
Blogger Outreach
Tony Adam - @tonyadam
Guest Blogging
http://unbounce.com/content-marketing/how-and-why-you-should-be-guest-blogging-with-case-study-kinda/
Links are the most important part of SEO
Tony Adam - @tonyadam
Google Trends is a GOLDMINE
Tony Adam - @tonyadam
Oh em gee!
Case Study: Lindsay Lohan Trend
Tony Adam - @tonyadam
Tony Adam - @tonyadam
Relevance & Authority
THANK YOU!
Tony Adam - @tonyadam
tony@tonyadam.com