Post on 16-Jul-2015
MARKETING
COMMUNICATIONINTEGRATING ONLINE AND OFFLINE WITH
SOCIAL MEDIA
Heidi HellströmMaster of Economic Sciences, Senior Lecturer
University of Applied Sciences, Vaasa
GUERILLA MARKETING
Example of the topic: click the picture
WHAT IS GUERILLA MARKETING?
2 MINUTES BRAINSTORM
Guerrilla marketing is packed with
creativity and a combination of different
ideas to get your message across to the
consumers.
Unconventional marketing intended to get
maximum results from minimal resources.
DO COMPANIES NEED GUERILLA MARKETING
Simple to understand
Easy to implement
Cheap
Provocative
Unique
Engaging
(Inter-)Active
Creates the buzz
GOALS OF GUERILLA MARKETING
• Along with goals of traditional marketing
• Utilize the resources a company has
• Reduce the large monetary requirements of
traditional marketing and advertising
• DIFFERENTIATE from other brands
WAYS OF APPROACHES
• Intercept encounters in public places
• Street giveaways of products
• PR stunts
• Create a memorable brand experience
• Other unconventional marketing tactic
intended to get maximum results with
minimal resources.
GROUP WORK
Create 5-8 topics, from
where your customer could
start to develop a guerilla
marketing campaign
PICTURE REFERENCES
http://hdwallpapers.cat/wallpaper/only_a_mother_could_love_
baby_gorilla_back_hd-wallpaper-1297840.jpg
http://www.rueziffra.com/portals/0/Images/Practice-
Areas/Pedestrian_Crossing.jpg
http://possector.com/wordpress/wp-
content/uploads/2013/12/restaurant-guerrilla-marketing0.jpg
http://www.edgerank.co.kr/wp-content/uploads/2012/09/nike-
soccer-guerilla-marketing-campaign-e1341952165477.jpg
http://legacy.home-truths.co.uk/wp-
content/uploads/2011/07/guerilla6.png
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