Presentation to INSEAD Healthcare Summit:

Social Media

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Communications Timeline

Fewer Voices More Voices

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Social Bookmarks

Video Communities

Networking Sites

Wikis & Social Search

Semantic Web

Blogs & MicroblogsPhoto

Communities

Social Ranking Sites

Sharing Links to

New Content

Sharing Media

SharingThoughtsConnecting

the Dots

Who Uses It?

Nearly 25% of adults in Europe and the US use social media sites

Even greater percentage of adults in many Asian markets

Facebook alone has 300 million users

Social networks are visited by 67% of the global online population

Will undoubtedly transform the lives of the next billion internet users

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Who Uses It?

Women 55+ remain the fastest growing user group

More users between the ages of 45-65 than there are between 13-17

Time spent on social sites is growing at 3x the overall internet rate

Accounts for almost 10% of all time spent online

36% of consumers are looking for health information online

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Source: Nielsen

Is every type of patient connecting?

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HCPs are Also Using Social Media

About 90% of U.S. physicians report that the Internet was essential to their practice

Only about a fifth of physicians felt this way in 2001

2/3 online European physicians use Wikipedia as a medical resource monthly or more often – and they’re even recommending it to patients.

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Why should you care about the social web?

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Consumerization of Health Care

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What can I do with it?

Monitor conversations

Engage with patients

Bring content to the places where your patients spend time

Contribute to patient conversations

Build online communities to address patient needs where they are unmet

Foster conversations about your brand to drive awareness and interest

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Who’s doing it well?

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Who could be doing better?

If your “insights” are off-base you’re likely to hear about it

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Thank You!

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