GS1 MobileCom Plenary

Diane Taillard, GS1

Chris Adcock, GS1

© 2010 GS1

Today’s multi-channel consumer

Social Media

Search

Mobile

Print

TVIn-store

Packaging

Web

© 2010 GS1

What does it mean for brands and retailers?

• Integrated multi-channel experiences• Compelling value propositions• Relevant, accurate information

© 2010 GS1

GS1 MobileCom is working to unlock the potential of the mobile channel

A multi-stakeholder steering committee established

Over 500 people and 200 organisations currently focus on adoption of open standards to support mobile commerce

© 2010 GS1

Focus on Extended Packaging (and Mobile Coupons)

Extended Packaging

Consumers access to trusted product information or related services via their mobile phone

• Which barcodes to use? GSMP Multiple Bar Codes Work Group to respond

• How to access trusted product data? GS1 B2C Steering Committee to develop

Mobile Coupons• Business need identified• Industry costs being estimated for submission to

Retail Value Chain Industry User Group

© 2010 GS1

B2C an essential area for GS1 and the future value chain

• GS1’s 2020 strategy defines four pillars:

• GS1 System• Data Quality• Visibility• Business-to-consumer (B2C)• B2C is about enabling companies to

meet the needs of today’s and tomorrow’s consumer through the sharing of product data

© 2010 GS1

B2C Steering Committee

• Scope: create an operational and business plan to allow access to trusted product data by Dec 2010

• Draft proposal (straw man) being circulated with key users and at Management Board level

© 2010 GS1

GS1 Trusted Source Of B2C Data

• Key drivers:• Consumers – increasing trend to base purchase decisions on

digital information• Brand Owners – concerned to ensure that accurate product

information is delivered to consumers through digital channels• Regulators – increasing requirements to provide consumers

with more information• Internet Application Providers – need sources of trusted

product information to build value of services

• 14 GS1 Member Organizations conducting 26 pilots

© 2010 GS1

GS1 Trusted Source Of B2C Data

• Enabling access to trusted data• Leverage existing GS1 standards• Leverage existing GS1 standards based infrastructure• Enable linkage to accurate product data

• Product master data• Extended product data e.g nutritional information, allergy

information etc• Direct access to relevant site

• Critical success factors• Broad industry adoption and usage• Data quality

© 2010 GS1

Making the most of Amsterdam

Make the most of this week:

• Retail Value Chain Plenary: Tue am• Mobile Coupons meeting: Wed am• Multiple Bar Codes Info Session: Wed pm• GS1 MobileCom Plenary: Thu am• GS1 MobileCom Dinner: Thu evening

Talk to Diane and the team!