Growth Hacking for e-Commerce

http://www.shoestring.com.au/2013/09/youre-not-a-growth-hacker-youre-a-marketer/

http://www.shoestring.com.au/2013/09/youre-not-a-growth-hacker-youre-a-marketer

thinking outside the box to experience viral growth

Efficiency

Scalability

Stability of growth

Sales over brand

Systematic experiments

Why marketing projects do not succeed? Implementation of the plan is not enough. Marketer does not operate in a vacuum. We have to adapt.

5 http://www.flightglobal.com/airspace/media/apolloprogram/images/32423/diagram-of-apollo-11-route.jpg

http://theleanstartup.com/

http://theleanstartup.com/

Myth: Client knows the problem.

Myth: Agency knows solution.

Reality

•  Problem - what problem should we choose?

•  Solution - how to solve the problem? •  How and what to pay when you do not

know what is to be done?

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9 http://theleanstartup.com/

Case: PayPal When Paypal figured that eBay was their key distribution platform, they came up with an ingenious plan to simulate demand. They created a bot that bought goods on eBay and then, insisted on paying for it using PayPal. Not only did sellers come to know about the service, they rushed onto it as it already seemed to be getting popular. The fact that it was way better than every other payment mechanism on eBay only helped repeated usage.

https://medium.com/design-startups/9411fb583205

AirBnB

11 https://www.airbnb.com/annual/

Growth engine

http://davegooden.com/2011/05/how-airbnb-became-a-billion-dollar-company/ http://montana.craigslist.org/ https://www.airbnb.com/

girlsname04@gmail.com

After posting four ads on craigslist in three weeks, I received five identical emails from two young ladies who are raving fans of AirBnB and spend their days emailing craigslist advertisers.

Growth engine - Mint

•  Landing page for each word associated with financial

•  Testing texts, the list of functions •  Collecting phone numbers •  Over 20 k records prior to the start

13 http://okdork.com/2008/06/03/startup-tips-how-i-grew-a-waiting-list-of-20000-at-mintcom-part-i/

http://okdork.com/2010/04/26/original-mint-com-landing-pages/

Mint – landing page

14 http://okdork.com/2010/04/26/original-mint-com-landing-pages/

Mint – landing page

15 http://okdork.com/2010/04/26/original-mint-com-landing-pages/

Mint – landing page

16 http://okdork.com/2010/04/26/original-mint-com-landing-pages/

Dropbox

17 http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587

•  Video MVP - increase sign-ups in the beta –  from 5 000 to 75 000 in 24

hours! •  100 000 users before

launch. •  Several million in 1.5 mo

from launch –  35% of the reference

program –  20% of the shared folders

and shared files

http://www.firmoo.com/

Growth engine – first pair free

Results: Within 1 month •  Close to 10 000 collected

comprehensive datasets about users

•  Database of over 40 000 e-mails

Viral Growth Engine

Traffic Sources - WOMM

Web site Registration Call your friends

Registration friends

Shipping gadget

Viral Growth Engine

http://www.zeromomentoftruth.com/

Growth Engine - Zero Moment of Truth

Tim Ferris – how to create content

http://www.fourhourworkweek.com/

•  Research –  Topics –  Opinions –  Bestseller lists –  Search phrases

•  Writing a book •  Optimizing inside

supermarkets

How to (Really) Make $1,000,000 Selling E-Books – Real-World Case Studies

http://www.fourhourworkweek.com/blog/2013/04/04/how-to-make-1000000-selling-e-books-tactics-and-case-studies/

How to Uncover the engine of growth?

•  "Learning" as the oldest excuse the lack of effects •  a new concept - validated learning - Model Lean

Startup

Measurable goals

Example: Goal: Increase DAU (daily active users) Sub-goal: Increase content creation x2

A/B testing in VitaLab

+19%

http://divanteltd.com/blog

A/B testing in the long term

27 http://www.quora.com/What-is-Facebooks-User-Growth-team-responsible-for-and-what-have-they-launched

Remember •  Growth Hacking – marketing mechanism for scaling

business: •  engine of growth

•  Exploring the engine of growth •  hypothesis Testing •  optimization indicators

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About Divante •  Full-service e-Commerce

Agency.

•  Our blog: http://divanteltd.com/blog/

•  Twitter: https://twitter.com/DivanteLtd

•  Slideshare: http://www.slideshare.net/DivanteLtd

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E-Commerce Case Studies http://www.slideshare.net/divanteltd/ecommerce-case-studies-numbers-inside

Divante Full-service e-Commerce Agency Magento / UX / eMarketing http://divanteltd.com