Post on 15-Apr-2017
By William Harris @wmharris101
LET’S GO
IN THEpast
YEARS
growth hacking has exploded
popular among savvy internet marketers, SaaS companies, and technical product entrepreneurs
fairly simple…
growth = profits
Growth hacking for the big guys and little guys
!
!
!
SO WHERE DO YOU START?
genuine word-of-mouth recommendation = powerful and effective
"# $ %
&
Product Pages Emails Advertisements About Page Homepage
How to do this?
Put reviews and testimonials on…
guest post on another blog = new customers
How to do this?
Make a list of blogs
' ( ) *
01
02 Reach out to the managers of these blogs 04 Link back to your blogs
03 Don’t make your blog post promotional
handwritten thank you cards = impressed customers
%
+ ,
Dear Customer, you are great!
convince them to buy again
influence them to tell others
impress them
How to do this?
Hire interns to manually write thank you cards
or…
running A/B tests = good idea
How to do this?
Bigger product photos vs. smaller product
photos
Include a trust badge vs. don’t include a trust
badge
Add limited supply information vs. don’t include limited supply
information-
.
/
exit intent pop-ups = more customers
0 1 1 1
How to do this?
You can also try:
Offer something
good!
share purchase on social media = more traffic to website
How to do this?
clicktotweet
or…custom built landing page
I just bought my brand new top hat from @AbeLincolnHats! Can’t wait
to get it in the mail! Get yours: [link to shop]
include a special offer and link to it in the pre-written Twitter update
2
2
include a printed card in the order package = excited customers
%3%%
%
How to do this?
Designers
current customers = valuable customers
#after a customer buys send an email 10-15 days later inviting
them to buy again
4
How to do this?
design your
customize the look and feel of your homepage for returning visitors
5
How to do this?
Educate yourself
THEN USE…
launch a referral program that rewards customers for sending new business your way
1
1
1
1
How to do this?
Sweet Tooth
encourage customers to purchase related products
1
1
1add-ons
up-sells
cross-sells
How to do this?
Educate yourself
THEN
Find the right tools
statements and actions from real people = incredibly powerful selling tools
testimonials on your homepage number of customers or products sold on your About Us page
live interactions from other customers as they purchase your products in real-time
" 67
How to do this?
manually add or…
retargeting campaigns = incredibly powerful and effective
522
22
How to do this?
urgency statements = good buying cycle
relate to the amount of inventory remaining for
a particular product
the time left on a specific deal that you’re running
temporary free shipping
How to do this?
ENDS SOON HURRY
ACT NOW
TIME IS RUNNING OUT
LIMITED SUPPLYDEADLINETODAY ONLY
adding content upgrade offers = more sales
+
How to do this?
short ebook01
02 checklist
03 worksheet
8'9
Find your most popular blog post, and repurpose it into a…
Then build an email drip campaign
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take advantage of the opportunities the seasons bring to your business
How to do this?
2;think about the types of deals and offers you can present to your audience
prepare your marketing materials
9 2
have a clear timeline for launching and managing your seasonal campaign
overcome objections and make people feel safe
How to do this?
Access the logos provided by the companies you use to keep your ecommerce site safe, then add them across your entire website
LOGO 1 logo 2
logo 3