Transcript of Growth hackers dublin 6 Alan O'Rourke (slides 2 of 2)
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Before predictable revenueAlan O’Rourke
Marketing Director | WorkCompass.com
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Profile and history
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Contributing member of society
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Marketing
Beautifully SimpleEmail Marketing
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SearchFacelift near London
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More Whubble at WorkCompass.com/tag/whubble/
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New website
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Fremium Pay per lead Enterprise sales
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Stop growth hacking!
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Our sales & marketing plan
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Inbound (nets)
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Write oncePublish everywhere / way
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One month - Micro marketing plan• Publish ebook• Email subscribers (Ask to share)• PPC promotions• Tweet quotes from ebook daily x2• Weekly blog post excerpts• Linkedin groups• Use content to answer questions on Quora• Track mentions and questions• Share on doc sites• Post images under Creative Commons• Press release• Do webinar• Post presentation on slideshare• Post recording on Youtube
Report resultsSubscribeYour email
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Most shared contentQuicksprout screenshot
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Inbound is damn slowPic of gold or racing snail
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Outbound (spears)
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Prospecting flow
Web scrape Data cleaning CRM Prospecting Message Call