Social Media, Let’s GoGrowing your social audience

Alex KatzenUniversity of Virginia

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Questions?

At any time throughout the presentation, tweet your questions using the hashtag #UVASocial

#UVASocial

Upping the Engagement

● Align with overall marketing strategy● Understand your followers

○ Follow the Trends:■ Google Alerts■ Google Trends■ Industry leaders

● Engage● Less is more Example

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The Do’s and Don’tshttp://www.youtube.com/watch?v=qm51OKTTWec

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Pollhttp://www.polleverywhere.com/multiple_choice_polls/jvWLEN2SZKzCsO6

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Facebook

● Fill out profile and add links● Sharing

○ Bit.ly○ Photos○ Hashtags○ Question or call to action

● Tab images (Example)

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Twitter

● Sharing○ Originality○ Favorite, retweet, direct message

● Hashtags for events and contests

● Tools for monitoring

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LinkedIn

● Optimize the page○ Create a cover photo (Example)

● Engage○ Join groups○ Monitor views

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Pinterest

● Great for Google rankings● Optimize boards and pins

○ Add a description to each board○ Use keywords○ Use the occasional hashtag

● A little secret about gaining followers...

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Instagram● Although new, it’s great for colleges (Example)

○ Provides exposure for students and alumni■ The #UVAPhotoContest

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Google+

● The phone book to online presence● Is it a ghost town?

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Takeaways● Add all social profile links to

Facebook and Google+ ● Listen and share content your

followers would enjoy ● Always post a video or picture● Use bit.ly for all shared links● Know when to post● Simplify posts (Example)

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#UVASocial

Cross-pollinate your social engagements. You can reach so many more people through social media alone.

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Positivity breeds engagement and sharing.

Questions

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About the presenterFeel free to get in touch at alexandra.katzen@gmail.com or on social!

Alex (CLAS’ 12) is a freelance social media and public relations consultant. Previously, she served as the Public Relations Manager for search engine marketing agency, Search Mojo, in Charlottesville. Alex is a member of the Public Relations Society of America and holds certificates in AP Style and Business Theory from the McIntire School. You can catch her tweeting, uploading photos to Pinterest, or blogging at Cookie Dough Katzen.

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