Growing your Business with Email and Social Media Marketing

grow your business

Grow Your Businesswith Email & Social Mediasimple marketing strategy

for small business & nonprofits

/GhostPartner @GhostPartner+GhostPartner

Howard Flint | CEO Howard@GhostPartner.com

/GhostPartner @GhostPartner+GhostPartner

Content Marketing:

Email marketing

Company newsletters

Anything that has writing

Social Media strategy & marketing SEO

WordPress Websites

Blog content

Engage your clients

grow your businesst i t le [ int ro]market inggoals&object ivescampaigns&channelsresul ts

Hugestick around until the end for a special offer

grow your businesst i t le [ int ro ]market inggoals&object ivescampaigns&channelsresul ts

GetTheseSlides

make sure we have your email address

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#TotalGhost

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Email Marketing EventSpot Social Campaigns SaveLocal Single Platform Online Survey

t i t le [ int ro]market inggoals&object ivescampaigns&channelsresul ts

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Simple =

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grow your business

Facebook LinkedIn

Instagram

Twitter

Pinterest Youtube

grow your business

traditional marketing

convert

new marketing

convert

“Flip The Funnel: Retention is the New Acquisition”-- Joe Jaffe (@jaffejuice)

marketing has changed

t i t le intro [market ing]goals&object ivescampaigns&channelsresul ts

grow your businessgrow your businesst i t le intro [market ing]goals&object ivescampaigns&channelsresul ts

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engagement is the new word of mouth

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you have an advantageyou can be your authentic self

#SocialGhost

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forward +share

your new best friends are

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at its core, marketing is abouteliciting a physical and measureable

response

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exercise #1start here.

review the framework for marketing

set marketing GOALS and OBJECTIVES1

2 run CAMPAIGNS on the CHANNELS that matter

get measurable RESULTS3 minutesto complete

3done!

grow your business

agenda + frameworkan

for marketing that works

get measurable RESULTS3

2 run CAMPAIGNS on the CHANNELS that matter2 run CAMPAIGNS on the CHANNELS that matter

grow your business

goalsmarketing

• reach new customers• drive repeat business• nurture leads• engage members and advocates• increase donations

t i t le intromarket ing [goals&object ives ]campaigns&channelsresul ts

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objectivesget more specific with

drive donationsthis month

deliver content to tradeshow

fill seats on a

Sunday night

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one at a timetry to think about just

what action would people take?can you measure it?

fill seats on a

Sunday night

grow your business

exercise #2capture your ideas

write down a GOAL and an OBJECTIVE(there’s space for two of each)

2 consider this for each objective you wrote down…• what does success look like?• be as specific as you can

minutesto complete

5done!

grow your business

t i t le intromarket inggoals&object ives [campaigns&channels ] resul ts

grow your business

campaign?what is a

PULL{response}

PUSH {content}

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grow your business

discussions

informationsharing

event invites +updates

offers +promotionsfundraising

build your network

for allof your newsubscribers

campaignstypes of

grow your business

• what you know that they don’t

• what you have access to that they don’t

• “original” isn’t required… just be interesting and relevant

what do I write aboutt i t le intromarket inggoals&object ives [campaigns&channels ] resul ts

#SocialGhost

8 HABITS FOR WRITING GREAT CONTENT

8 HABITS FOR WRITING GREAT CONTENT:

#1 Everything is content

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#2 Be consistent

#3 Organize ahead of time

#4 Include a “Call to Action”

#5 Keep the post alive all month

#6 Feedback is content

#7 Plan to be spontaneous

#SocialGhost

#8 Don’t be afraid, be yourself

grow your business

lessis more.

44%focus.

how much is enought i t le intromarket inggoals&object ives [campaigns&channels ] resul ts

#SocialGhost

grow your business

a picture is worth…t i t le intromarket inggoals&object ives [campaigns&channels ] resul ts

grow your business

• pictures get 47% more click-through activity than content without images, but…

• …don’t over-rely on images

• be sure to use text labels in case images aren’t

displayed by the recipient’s mail program

• don’t use images of your content

• remember: your content is viewed on mobile devices…

a picture is worth…t i t le intromarket inggoals&object ives [campaigns&channels ] resul ts

grow your business

use images

carefully!

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grow your business

repurpose + reuset i t le intromarket inggoals&object ives [campaigns&channels ] resul ts

#SocialGhost

grow your business

offersexamples of

discounts

• 20% off through Thursday

• Buy one, get two• 1+1 = Fun (one

for you, one for a friend)

downloads

• 5 Tips for Better Gardens

• Quickstart Guide

• 7 Mistakes to avoid in your tax preparation

supporta cause

support• Help today and receive exclusive access!

• Donate today for a chance to join us!

• Join today and receive our Friends + Family discounthints + tips

hints +tips

• Mobile-friendly in 8 simple steps

• Top Trends in Front- of-House Operations

• DIY Precision Instrument MaintenanceB2B services

B2Bservices

• Newsletter review with every consult

• Save 30% on initial consultation

• 3 coaching sessions for price of 2

event invites +updates

eventinvites

+ updates

• Register now, save 20%

• 2-for-1 tix: register yourself, bring a friend for free!

• 10 VIP seats left at standard price!

grow your business

got pics?some channels thrive on visuals

grow your business

post + video = 100% more engagement

post + picture = 120% more engagement

post + photo album = 180% more engagement

Source: Facebook, “Best Practices for your Page and media strategy” (March 2012)

got pics?t i t le intromarket inggoals&object ives [campaigns&channels ] resul ts

GhostPartner.com

grow your business

which channels matter?• depends on your audience

and what you want them to do

#SocialGhost

grow your business

email + socialyou have to use both

amplifyyour email

drive traffic back to your list, email, etc.

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email + socialamplify

your email

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your email

#SocialGhost

grow your business

your email

grow your business

select 1 or 2 campaign types youmight want to try (you can choose more later)

what might you write about and/or offer?• what action would people take?

which channels make sense for each?• you can always change later, but decide

now which ones you want to try

minutesto complete

5done!

grow your business

• who is it “from?”• what’s the “subject?”• when do you send your communication?

now, later or neverthree little words that rule your world

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grow your business

how will you be most recognizable?

CAN-SPAM Actgo to www.business.ftc.gov and search “CAN-SPAM”

who is it from?winning the battle of priorities

grow your business

look greatbrand consistency

#SocialGhost

grow your business

2SECONDS 2WORDS 2TODAY

subject or headlinewinning the battle of priorities

grow your business

subject or headlinewinning the battle of priorities

[don’t do this] March Newsletter

[do this instead] Tomorrow: Need 3 Hammers – Can You Help?

[don’t do this] Joe’s Pet Store Newsletter

[do this instead] ALERT: help your dog beat the heat

[don’t do this] Children’s Classes

[do this instead] Still time! Openings available for Children’s Classes

grow your business

use the 2-2-2 principle• write a good subject line or

headline for each of your campaigns

minutesto complete

3done!

grow your business

• for social media • 3-5 times a week is plenty• use automated tools to help

• for email• monthly is most common • when are they likely to take

the action you want?

when to send or postt i t le intromarket inggoals&object ives [campaigns&channels ] resul ts

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grow your business

divide your list into3 groups of people

select three days in the week to test

send your e-mail, watch for best response

find your best day1

grow your business

use same 3 groups of people

select three times on the day with the best results

send email at 3 different times of day, note time with best results

find your best time4

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grow your business

best day best time

when to send or post

DO NOT BE ROMANCED BY A HIGH

OPEN RATE – MEASURE ACTIONS!

#SocialGhost

grow your business

practical advice• 67% don’t see images

by default• text links get more

clicks than buttons• place your logo left or

center in email• include company name

in text

• key action must be above scroll line

• do not give too many choices

• make all images clickable (and with text labels)

test it on yourself!(and on your mobile device)

grow your business

practical advice• invite engagement – ask

questions!• show the personality of

your organization• plan ahead, but be

flexible• check your insights –

note who’s reading, sharing, posting

• drive audience to your email list sign-up

• use images…but use them carefully

• match value and volume to the channel

experiment!(start small and build)

grow your business

when will you send?• write down three days and times you want to test for your emails

minutesto complete

3done!

grow your business

t i t le intromarket inggoals&object ivescampaigns&channels [ resul ts ]

grow your business

at its core, marketing is abouteliciting a physical and measureable

response

#SocialGhost

grow your business

click ordownload

come tothe storeor office

schedulea session

donate call

results = measurements of actionst i t le intromarket inggoals&object ivescampaigns&channels [ resul ts ]

grow your business

results = measurements of actionst i t le intromarket inggoals&object ivescampaigns&channels [ resul ts ]

GhostPartner.com

grow your business

• lots of physical, measurable response

• easy to brand with colors + logos• helps to measure and monetize

social media• provide lots of great coaching and

direction

tools you needemail marketing providers are hard to beat

grow your business

tools to expand your reachSimple Share tool

#SocialGhost

grow your business

tools to expand your reachsocial media buttons

grow your business

• at register• with the check at end of

the meal• on registration forms

tools to expand your listoffline

grow your business

• Join My Mailing List (app for website, Facebook, etc)

tools to expand your listonline

GhostPartner.com

grow your business

tools to expand your listapps

Scan to Join™from Constant Contact

Text to Join™from Constant Contact

grow your business

Constant Contact toolst i t le intromarket inggoals&object ivescampaigns&channels [ resul ts ]

#SocialGhost

grow your business

monitor+

schedule

this is easy. really.low cost tools save you time & energy

grow your business

be yourself.t i t le intromarket inggoals&object ivescampaigns&channels [ resul ts ]

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grow your business

• Content Creation and Strategy • Email Marketing Services• Social Media Marketing and Setup• Content Optimization and Website content• Search Engine Marketing (cost-per-click)

• WordPress websites

#SocialGhostGhostPartner.com

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MARCH SPECIAL

See Survey at your seat

Buy Email Marketing before March 31st and receive:

1. EventSpot2. Online Survey3. Social Campaigns

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FREECustom-designed, Website-matched

Email Template

Give Katie your card

grow your business

855-816-6508want more help?

CALL A COACH

(and please take a moment to fill out your survey!)

Howard@GhostPartner.com

/GhostPartner

@GhostPartner

grow your business

#SocialGhost

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Thank You & Goodbye

grow your business

Growing your Business with Email and Social Media Marketing

Business

Transcript of Growing your Business with Email and Social Media Marketing

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