Post on 19-Jul-2015
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Email List Growth: Channel
Intelligence Data
Optimizing Marketing Mix is difficult
• Understanding list growth by channel is difficult
• Requires hacking together website analytics, landing page analytics,
ecommerce data, etc.
• Becomes even harder when marketing goals vary through out the funnel
Privy pulls together the analysis, automatically
• New subscribers by channel
• Also track through to secondary conversions:
• Online redemption
• In-store redemption
• App download
• Content Download
Summary
• If your goal is pure list growth, Facebook ads are a great channel to focus on
• If the goals is follow on conversions and transactions, your website and Twitter perform better than Facebook.
For more great email data visit privy.com