Post on 14-Apr-2017
#SMX #33D @EricWerner
GROW SLOW SOCIAL
#SMX #33D @EricWerner
GREAT EXPECTATIONS
• Connect With People
• Help Them
• Move Them & Stir Emotion
• Be More Fulfilled
#SMX #33D @EricWerner
THEN REALITY HITS
#SMX #33D @EricWerner
EVERY LAST DROP
• Minimize costs / MAX ROI
• Under the radar
• Minimize stakeholders
#SMX #33D @EricWerner
SPOILED RELATIONSHIPS
• Semi-customized communications
• Only one channel
• Scale everything
• One dimensional campaigns
#SMX #33D @EricWerner
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BULLET POINT EXAMPLE SLIDE CAN YOU SMELL THE DIFFERENCE?
#SMX #33D @EricWerner
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BULLET POINT EXAMPLE SLIDE • Drive Traffic
• Serve Their Audience
• Promote Content
• More Audiences to Retarget
• Facebook Radius
• A story to tell
• Grow relationship over longer time frame
• Drive Traffic • Serve Their Audience • Promote Content • More Audiences to Retarget • Facebook Radius • Story to Tell • Grow Relationship - Longer Time Frame
RECIPE FOR SUCCESS
#SMX #33D @EricWerner
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BULLET POINT EXAMPLE SLIDE BEYOND ANATOMY OF A HOOK
#SMX #33D @EricWerner
MONEY MATTERS
#SMX #33D @EricWerner
COLLECTIVE BENEFIT
• Connect to Something Bigger
• More Reach
• More Locations for Local SEO
• Bigger Projects
• Reduces Risk
#SMX #33D @EricWerner
THE SOCIAL DILLEMMA
• Difficult to Prove Impact
• No Purchase Intent
• Ad Costs Increasing
#SMX #33D @EricWerner
ORCHESTRATING VALUE
DATA
LEVERAGE ASSETS
RELATIONSHIPS
TESTING
#SMX #33D @EricWerner
SMALL POND SYNDROME
#SMX #33D @EricWerner
TRANSFERABLE SKILLS
#SMX #33D @EricWerner
THANK YOU!