Grow Slow Social By Eric Werner

Post on 14-Apr-2017

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Transcript of Grow Slow Social By Eric Werner

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GROW SLOW SOCIAL

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GREAT EXPECTATIONS

• Connect With People

• Help Them

• Move Them & Stir Emotion

• Be More Fulfilled

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THEN REALITY HITS

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EVERY LAST DROP

• Minimize costs / MAX ROI

• Under the radar

• Minimize stakeholders

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SPOILED RELATIONSHIPS

•  Semi-customized communications

• Only one channel

•  Scale everything

• One dimensional campaigns

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BULLET POINT EXAMPLE SLIDE CAN YOU SMELL THE DIFFERENCE?

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BULLET POINT EXAMPLE SLIDE •  Drive Traffic

•  Serve Their Audience

•  Promote Content

•  More Audiences to Retarget

•  Facebook Radius

•  A story to tell

•  Grow relationship over longer time frame

•  Drive Traffic •  Serve Their Audience •  Promote Content •  More Audiences to Retarget •  Facebook Radius •  Story to Tell •  Grow Relationship - Longer Time Frame

RECIPE FOR SUCCESS

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BULLET POINT EXAMPLE SLIDE BEYOND ANATOMY OF A HOOK

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MONEY MATTERS

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COLLECTIVE BENEFIT

• Connect to Something Bigger

• More Reach

• More Locations for Local SEO

• Bigger Projects

• Reduces Risk

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THE SOCIAL DILLEMMA

• Difficult to Prove Impact

• No Purchase Intent

• Ad Costs Increasing

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ORCHESTRATING VALUE

DATA

LEVERAGE ASSETS

RELATIONSHIPS

TESTING

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SMALL POND SYNDROME

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TRANSFERABLE SKILLS

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THANK YOU!