Post on 08-Apr-2018
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L/O/G/O
Britannia Industries Limited
GROUP 5
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Organization Overview
Structure
Culture
Strategy4
1
2
3
Agenda
5
6 Innovation & Technology
Environment & Competition
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Organization Overview
Indias Leading Biscuit Manufacturer
Products
Brand Value
Biscuits, Bread, Cakes, Rusk, Dairy Products
Brands : Tiger, Good Day, 50 -50, Marie Gold, Treat, Little
Heart, Premium Bake, Bourbon, Nutrichoice
38% Market Share by volume & 34.8% by value
3800 Crore Market Share by Value
Among the top 200 companies by Forbes Magazine
2nd Most Trusted Food Brand and the 7th Most TrustedBrand (Economic Times)
International Recognition: Time Magazine issue of 17
Aug 2008
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Organization History
Gr
ow
St
Jum
p
Today
2009
1997
1994
1983
1979
1975
1942
1921
1910
1892
First company to use imported gas ovens
Advent of electricity, merchandised operations
Started in Calcutta with initial investment of Rs. 295
One of India's biggest food brands
First Bakery brand in India to remove transfats
New corporate identity, New Mission
Volumes cross 1,00,000 tons of biscuits
Revenue crossed Rs. 1 billion mark
Rechristened as Britannia Industries Limited
Took over distribution of biscuits from Parrys
World War II contract to supply large quantities of"service biscuits" to the armed forces
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Mission, Vision & Goals
Mission
Vision
Goals
Become the largest volumeplayer in the bakery industry
Dominate the food and beverage marketin India with a distinctive range of tastyand healthy brands
Make every third Indian a BritanniaConsumer
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Organization Structure
Vinita Bali
Board of Directors
Nusli Wadia
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Human Resources
Centralized policy; Entire HR unit at Bangalore
Summer Trainee recruitment & Management trainee recruitment
Lateral recruitment of well experienced and qualified managers
Training on all functional areas Marketing, Sales and Distribution,
Operations and Supply chain, Finance and Quality assurance
Every job has a job description. Roles & Responsibilities clearly defined.
Introduced Britannia Assessment Test (BAT) for performance appraisal
in 2009
Nurturing talent through recruitment and grooming of bright and youngentry level managers
2010 employees (including workmen) on the rolls
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Organization Culture
Strateg
ic
Focu
s
Needs of the environment
Internal
External
Flexibility Stability
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Interpreting Culture
SociabilitySolidarity
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Interpreting Culture
Rites & Ceremonies
Passage Enhancement Renewal Integration
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Interpreting Culture
Language (Slogans)
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Strategy
Analyzer
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Strategy
FOCUS
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Strategy
"I conform to the view that there are three kindsof companies - those that watch things happen;those that make things happen; and those that
wonder what happened. We certainly wish tomake things happen..My personalcommandment is Do unto others what youdon't wish Done unto you. It's not the big who
swallow the small, it is the fast who swallow theslow"
- Sunil Alagh, Former CEO
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Market Share & Competition
Market Share by Value
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Important Brands :Comparison
Glucose Tiger Parle-G Parle-G
Marie Marie-Gold Marie-Lite Marie-Gold
Salty Snacks 50-50 Krack Jack Krack Jack
Choco Chips Good Day Hide n Seek Good Day
Milk Milk Bikis Maha Sakthi Milk Bikis
Bourbon Bourbon Hide n Seek Bourbon
Cream Cream Treat Kreme Cream Treat
Category Britannia Parle Leader
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Reaction to Competition
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External Elements
Boundary Spanning
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Environmental Complexity
Simple Complex
Unstable
Stable
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Areas of Concern
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InnovationIncremental Product Change
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Innovation Techniques
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Role of IT
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Conflict, Power & Politics
Ownership and struggle for controlDifferences between management and promotersTussle with partners over use of brand name
Inter-departmental dependence and deadlinesIdeological conflicts during conceptualization of
productsDepartmental power imbalance
Labor strikes and dissatisfaction
Inter-departmental dependence and deadlinesIdeological conflicts during conceptualization of
productsDepartmental power imbalance
Labor strikes and dissatisfaction
INTER-DEPARTMENTAL CONFLICT
CONFLICT OVER POWER
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Future Strategies
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Future Strategies
"Our markets are poised for exciting times. Asa successful organization, we must not only
keep pace with consumer expectation, but alsoanticipate them. Our new identity is to lay thebase to project our future as a successful 'food'company, a company that provides high quality
and tasty, yet healthy foods and beverages"
- Nusli Wadia, Chairman
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Thank You !
Have a