Post on 28-Oct-2014
description
Byte Café
CHAN Cho Ki Zoie, CHAN Hei Ching QueenaKEI Ho Kwan Janice, LAW Yuen Fong Isra
WONG Tsz Yan Emily
Old City
• Living: Elderly• Working: Young Professional
• Coffee drinkers• Technology
• Café + Gadgets = Byte Café
Byte Café
• Café: - General beverages, snacks - Hong Kong style milktea
• Store: - Selling gadgets - As a platform to try latest technological
products
Byte Café
• WiFi service• Laptops• Multi-touch tables - 6 customers - play games - watch videos - surf internet - e-menu
Style of Byte Café
• Retro• Sophisticated • Cool• Design of 1930 -1980s• Perfect match of old city
Style of byte cafés’ product
• Retro style• Retro style portrait printed on products
Decoration of café
• Vintage colour • Enhancing elements:– Vintage colour for internal walls of the shop– Old poster posted on the wall– Pattern floor tiles
Store Target Market
young professionals
20-35 years old with satisfactory incomes
more likely to use the high-tech products
more affordable for them
often enjoy their after work hours in the café
are not high-end fashionistas
care about quality, comfort and vintage
Store Name “Byte Café”
refers to the computer term “byte”
represents a very small unit of the computer memory storage
sell small computer stuff
similar pronunciation to the word “bite”
indicates that food will be available in the café
Location
• North 3rd Street, Philadelphia
Byte Café LOGO
Service and Product
Product- computer area• coffee, • chocolate beverages, • ice creams, • Salad,• Bakery,• Milk teaServices• multi-touch tables • e-menu• Games• surf the internet
Service and Product
• Product- computer area• headphones, • earphones, • smart phones’ and i-Pads’ cases • USB memory sticks, • mouse, • keyboard • bags specially for holding
laptops, etc. • latest technological products.
– virtual laser keyboard. Connected with the laptop or smart phone
Floor Plan
Multi-touch Tables
Accessories-Display Cupboard
Accessories Rack
Tech exhibition• A platform to display and share the knowledge of the latest technology• Held not only on the opening day, but once a year• Invited spokespersons from different manufacturers and companies and introduce and
display their products• All visitors get a chance to try out the new products• Visitors could participate in it by submitting their ideas or their technological work for people
to appreciate• At the end of the event, the most innovative products would be chosen through voting and
the winner will earn a prize• Snacks and beverages are provided for free during the event• Purposes is to make Byte Café a hot topic in town and the strengthen the theme of combining
technology and traditional stuff
Promotional Plans• Magazine Ads 1
Promotional Plans• Magazine Ads 2
Promotional Plans• Magazine Ads 3
Promotional Plans• A media kit is a package of information about a company given out to
media workers. • Media Kit of Byte Café
– Press release about the open day of Byte Café– The inner environment of Byte Café– The branding and aim of Byte Café – The detailed menu and price for various services– The information of products available in Byte Café – Activities that will be held, such as discount day etc.– The partnership of Byte Café with different companies
Promotional Plans
• Other accessories– Leaflets– Active talking staff– Coupons that will be issued through newspaper
and magazines
Promotional budget• Promotional budget
Cost of print promotions - HKD $30,000 for print ads in Wired, PC World, PC Magazine.Cost of website and management- HKD $10,000Salary for staff distributing leaflets- HKD $20,000Cost of coupons in newspapers- HKD $5000
• Cost of special event (Exhibition)Wine, drinks and snacks: HKD $10,000Invitation of spokesperson : HKD $50,000Hiring PR company for the event: HKD $10,000Hiring event 15 helpers: HKD $10,000Hiring DJ to play music: HKD $10,000Cost of prize for competition winner: HKD$2000Total Cost for the night: HKD $92,000
Social Media Strategy
• Step one: Assessment• Social media technologies take on many
different forms including magazines, Internet forums, weblogs, social blogs etc.
• decided to put ads on facebook to attract people to the special event and also buy our products.
Knowing our audience
• five major benefits • Laser focus• Break barriers• Language• Empathy• Positioning
Step two: Identify goals(themes)
• Our themes for this project is “awareness”, “sales” and “loyalty” .
• Sales- look at click rates, social e-commerce sales and conversion rates.Awareness- measure growth , engagement, brand awarenessLoyalty- engagement, sentiment and influence.
Step three: Implementation
• Integrating social media on website with icons.• contests or promotions- special event• Showcase your expertise- competition during special event• Promote networks consistently- add network links to emails and business cards
Step four: Monitor
• evaluate our progress and tune in the details. • brainstorm new ideas.
Viral marketing promotional plan
• http://www.youtube.com/watch?v=hYHXIC37tr0&feature=related