Product Design & Innovation

Spring 2014

Team A$AP

Prof. David OwensChristopher R. Bulow

Stuart M. RockTurhan Jesrai

Fazulul Haque Sheik

TABLE OF CONTENTS

1. Executive Summary

2. DR1 – Analysis of User Needs

3. DR2 – Concept Reviews

4. DR3 – Design Brief

5. DR4 – Product Architecture & D4M Strategy

6. DR5 – Cost & Economic Modeling Report

7. DR6 – Final Prototype, FAB, Packaging & Official Commercial

3

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

• The purpose of this semester-long project was to collaborate with Griffin Technology to design “wearable technology” that would address unmet user needs for medical professionals

• Our process began with preliminary research to gain an understanding of our target user group and then proceeded with a continuous observe-feedback-build model

• This presentation documents all of our findings, insights, analysis, product concepts and final results through six stages

• Our final product, A$AP, is specifically designed for busy Medical Students and Residents for easy access to patient records, quick note taking, and safe archival of information while on the move.

5

DESIGN REVIEW #1

6

Outpatient Physician Specialists

WEARABLE TECHNOLOGY IN HEALTHCARE

7

● Observations

● Participant observations

○ Remote user group

● Interviews

○ In-person

○ Over phone

METHODOLOGY

8

● Two basic user profiles

○ Requirement to impart knowledge - Academic setting

○ Fast patient churn rate - quick, safe, and efficient healthcare delivery - Clinical setting

INSIGHTS FOR PROFILES

THE STUDY GROUP

• Out-patient physicians in academic settingo Physicians and Residents - Cardiology

o Move between buildings,various locations throughout the day

Dr. John McPherson

Dr. John McPherson Dr. Waleed Irani Dr. Robert Bulow

Vanderbilt Vanderbilt Ohio University

THE STUDY GROUP

• Out-patient setting in Clinical settingo Physicians specialists - Pediatrics, Geriatrics, Internal Medicine

o Work in a clinical setting with less movement

Dr. Anuradha Dubey Dr. Shweta Rao Dr. Mansoor Shah

Golden Valley Health Centers Coast HealthCare

THE ACADEMIC PHYSICIAN

• Sees outpatients / inpatients while teaching students, residents, and fellows

• Imparting Quality education and patient care is his focus

• area.

• Works in a large, crowded hospital

• Easy access to patient information and medical reference

material at all times is key

“When I ask residents a question, they look up the answer on their iPads.” -Dr. Bulow

MEDICAL RESIDENTS

• References Epocrates.com for

• answers to medical questions

• Reads and highlights PDF articles

• for journal club

• Use clipboards to

• make notes

• Need to type on

• iPad

THE CLINICAL PHYSICIAN

• Sees pediatric out-patients in a small, crowded clinic in

downtown Modesto, CA

• 30-32 patients/day, fast patient churn rate

• Parent education is prime focus

• Prefers uploading pictures of the visible ailments to patient

EMR

“I struggle to integrate (these) pictures taken on my iPhone into patient EMR. The platforms do not support easy transfer.” -Dr. Dubey

THE CLINICAL PHYSICIAN• Sees outpatients with support staff such as nurses and medical assistants

• Works in a well-organized clinic or hospital floor.

• May use OsiriX to keep patient records

OTHER INTERVIEWS

• Carry a heavy, company-provided laptop, mouse in

hand to every patient room

• Sees 26-28 adult/old patients every day

• Complex medical conditions which need thorough record

keeping

• EMR keeping is a major task even on weekends

• Tablets not fast enough to use for EMR

• Waiting for the day when tablets become faster, more

convenient and secure to handle patient information

OPPORTUNITIES AND CHALLENGES• Academic hospitals:

o Have sufficient funding to provide technology to students and attendings alike

o Focus on best practices, academics, and efficiency

o Move with latest technology to influence rankings

o Attract young talent, conversant with latest technology and accessories, easy adapters

• Clinical establishments:

o Focus on efficiency, fast patient movement

o Not necessarily high-tech

o Spend less on training and development

o Caregivers have to invest in technology themselves

POTENTIAL LEAD USERSOut patient physicians in academic settings• Vanderbilt Hospital - Cardiology and Internal Medicine

• St Thomas Hospital - ENT

• Ohio University Hospital - Cardiology

COMMON NEEDS: TRANSPORTING TECHNOLOGY• Quickly accessible

• Easy to carry

• Secure

• Sophisticated look

• Adaptable with various clothing

o scrubs

o business wear with Lab coat

• Light weight

• Compatible

o technologies - IOS, Android devices

o interaction with various devices - laptop, EMR:

Technology integration

COMMON NEEDS: TRANSPORTING TECHNOLOGY• Quickly accessible

• Easy to carry

• Secure

• Sophisticated look

• Adaptable with various clothing

o scrubs

o business wear with Lab coat

• Light weight

• Compatible

o technologies - IOS, Android devices

o interaction with various devices - laptop, EMR:

Technology integration

WEAR INSTEAD OF CARRY

21

SOLUTION: RETRACTABILITY

COUPLE WITH LAB COAT AND IPAD IS INVISIBLE

IPAD SECURED AND RETRACTABLE

iPad

iPad

iPad

POCKET SUSPENSION• Pockets tear• The contraption will

not stay firmly attached to the pocket

• Too cumbersome• Not cool!

INSPIRATION FROM AVIATION

INSPIRATION FROM AVIATION

WEARABLE IPAD

28

DESIGN REVIEW #2

DR2To view video, please do one of the following:

• Click this link: https://www.youtube.com/watch?v=V2mGrr_cOyg

-OR-

• YouTube Search: “New Product Design 2014 – Team A$AP – DR2”

30

DESIGN REVIEW #3

DR3To view video, please do one of the following:

• Click this link: https://www.youtube.com/watch?v=5djSkcaWsQM

-OR-

• YouTube Search: “Team A$AP Deliverable 3”

32

DESIGN REVIEW #4

33

34

35

36

37

38

39

40

41

42

DESIGN REVIEW #5

43

44

45

46

47

48

49

50

51

52

53

54

DESIGN REVIEW #6

PRODUCT FAIR VISUAL AID

• Shows evolution of prototype

• Describes user profile and needs

• Lists BOM

• Displays FAB

56

FEATURES & BENEFITS SHEET

MOCK PACKAGING CONCEPT

59

PACKAGING QUOTES

60

OFFICIAL A$AP PRODUCT COMMERCIALTo view video, please do one of the following:

• Click this link: https://www.youtube.com/watch?v=IPRvOspNEuA

-OR-

• YouTube Search: “ASAP – Final Commercial – Griffin Technology”

THANK YOU

63

ACKNOWLEDGEMENT• Prof. David Owens

• Griffin Technology

• Dr. John McPherson

• Dr. Waleed Irani

• Dr. Robert Bulow

• Numerous Fellows, Residents, and Medical students at Vanderbilt Hospital

• Dr. Armen Henderson

CONTACT DETAILS OF PRODUCT TEAM

• Christopher R. Bulow: bulow.christopher@gmail.com; 937-239-1307

• Stuart M. Rock: stuartmrock@gmail.com; 703-888-9430

• Turhan Jesrai: tbjesrai@gmail.com; 949-275-4238

• Fazulul Haque Sheik: sheik26151@yahoo.com; 614-257-8482