Welcome to Slavonice

Institut Slavonice is an international conference center and arts and educational facility. Our state-of-the-art renovation of the Town of Slavonice’s old school, built in 1903, has created the finest meeting place between Prague and Vienna for business, professional organizations, clubs, societies and non-profit foundations.

Renowned Architecture

Slavonice is rich with Sgraffitos. This a form of fresco painting, in which the composition is produce through a scratching technique. Sgraffito comes from the Italian word ‘to scratch’.  Most of the Sgraffito Fresco in the area were produced by renaissance artisans from Italy. Commissioned to Bohemina by an art loving nobleman, Zachariáš of Hradec.

also there is a notable number of bunkers in the area

The Yellow Room

All Purpose Classroom

for workshops and meetings

...also a great place to have breakfast.

The Studio

Auditorium

The Blue Room

The Gallery

The Institute Slavonice is partners with the European Green Belt.

The European Greenbelt is the Iron Curtain, just as Istanbul was once Constantinople, and started when Dr. Frobble noticed the No Man’s Land of the Iron Curtain and become a de facto nature preserve.

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Green Belt Group

Green Belt Gifts

Green Belt Guide

GBBG.TV

Green Belt Gardens Goods

GBC LAB (Green Belt Collective Laboratory)

The Little Bohemian Inn

Green Belt GroupBusiness Discription

The Green Belt Group is a business conglomerate and brand themed around the European Greenbelt that utilized interactive and integrated to thread communities together. The for main components to the company will be Green Belt Guide, Green Belt Gifts, GBBG.TV, and Green Belt Gardens

The Green Belt Guide is a fully integrated and interactive media website that provides support for slow travel adventures seekers that desire an authentic interactive cultural experience on the European Green Belt Trail.

Green Belt Gifts is an e-commerce site offering gifts inspired by, from and for the European Green Belt. The European Green Belt provides a consolidated shipping service to the United States and shipping all over the World.

GBBG.TV or Green Belt Broad Casting Group is an online media channel that produces and distributes original programming from the European Green Belt Region. GBBG. TV will utilize a collective, energetic, collaborative, and adaptable talents from the region.

Green Belt Gardens: Distributes products from the Green Belt to Farmers Markets. The first phase of this will be to distribute herbs for the Mutisov community’s herb gardens in hydroponic vessels made from repurposed wine bottles to Farmer’s Markets in the metropolitan area of Prague. Eventually develop the first production of pumpkin seed oil in the United States in the Swannanoa River Valley of North Carolina.

Little Bohemian Inn: A small inn right on the Green Belt powered through Airbnb.com

GBC Lab (Green Belt Collective Laboratory) A unique collection of photographs and aesethically designed and practical goods inspired by the Green Belt.

Green Belt GroupMission Statement

Mission Statement:Green Belt Group mission is to encourage the use and conservation of the European Green Belt Pathway, as well as put the Green Belt on the cultural map, by acting as interconnecting hub that promotes diversity in cultural ecosystems that encourages the replacement of sociopolitical polarization with pluralism,

Also as a social mission the Green Belt Group will try to raise awareness of Post Traumatic stress that all people in warring region suffer through.

The Green Belt Guide: To effectively bolster budget savvy traveler trip plans along the European Green Belt in order that might achieve a culturally authentic experience while traveling on the Green Belt

Green Belt GiftsTo provide empowered budget savvy travelers and consumers an option to vote with the dollar in order to help raise funds for the development and sustainment of programs on and about the European Green Belt.

GBBG.TV To utilize the interactive and reporting capabilities of the Internet to present an authentic, a complex and dynamic cultural perspective that also empowers the audience to participate in cross-cultural dialogue the development of programming.

Green Belt Gardens: To promote small and medium sized sustainable organic farms and to utilize ways to keep food local and fresh. Green Belt Gardens will especially emphasize getting fresh herbs to Prague’s Farmer’s Markets and the development of a Pumpkin Seed Oil production in the United States.

Little Bohemian Inn: To make guest feel like home and to provide an authentic experience during there stay.

GBC Lab (Green Belt Collective Laboratory) To promote coloration, care, craft in designed as well as to provide a show case for under exposed artisans.

Green Belt GroupValue Proposition

Is to provide consumers an opportunity to vote with their dollars in order to help stimulate the development of participatory programming that crosses boundaries and borders.

The Company will work as an organizer of small business on green belt and try to work according to principles set forth in value statement.

A trip on the Green Belt is a means to introduce or increase literacy on the variety of of ideological spectrums that have existed and continue to exist

To support small good quality producers for whom there is not place in large business system

To help develop jobs with out destroying the integrity of existing culture and landscape

To elevate the undervalued charm of eclectic Central and Eastern Europe

Green Belt GroupTarget Market

Culturally Conscious Budget Savvy Travelers and Consumers

Green Belt GroupTarget Market

Measurable/ Observable Characteristics

a. In just ttwenty!’ In just twelve months, the number of farmers markets featuring local producers in the Prague has grown from zero to more than twenty! http://www.pps.org/blog/farmers-markets-take-off-in-prague/

Growth in the numbers of Czech Eco Farms exceeds 4,000

Non-confessional federal grassroots NGO with more than 480,000 members and supporters.

http://www.bund.net/ueber_uns/bund_in_english/

a. Clients from conferencesb. Clients from workshops, such as week long yoga course held twice a year.c. Established cooperation with colleges: North Carolina State, University of Penn, Prague College

Green Belt GroupTotal Start Up Costs

Magento Extension: Book and Reservation299

Magento Extension: Video Testimonial129

Magento Extension: Blog0

Magento Extension: Socialable-Social Network Intergration99

Magento Extension: Product Image Slider99

Magento Extension: Magento Go Slider59

Magento Extension: Beetailer_Free0

Magebto Extension: Social Power Share_Free0

Magento Training3850

Quick Books180

SSL Site Certification150

LLC Formation500500

Graphic Designer1000

Magento Programer3850

Doba Subscription for 15 Months350

Computer2000

Skype Online Number for 1 year60

Skype Subscription for 1 year168

Magic Jack82

IPAD500

Smart Phone750

Skype Free Talk Home Phone Adapter60

Office Supplies300300

Printer/ Scanner100100

Adobe Master Collection2600

Rosetta Stone for German Language400

Insurance

Ad Budget1000

Magento Subscribtion for 1 year780

Product Stock3000

Product Development1000

Lawyer500

Multiple Domain Names115

Web Design1000

Lights365

Camera2900

Company Name Registration40

Book Keeper500

Business Cards11580

Greeting Cards115

Rent Deposit2000

Mail Chimp120

Neat Receitps200

Total Start Up Expences31300

Sales Unit = One Gift for $10.00Total Variable cost per Unit = $2.00

Green Belt GroupMarketing Strategy

a. Collaborative Marketing Strategy Partnerships

1.Friends of the Green Wayshttp://www.pragueviennagreenways.org/about.html

2.BUND: German Travel Agency with 480,000 members

3.Institut Slavonice: An International Conferences and Arts and Education Facility

4.Czech-American TV utilizing internet broadcasting.d. http://www.catvusa.com/

b. Public Relation Campaign1.Media Press Kita. Strong and Beautiful Photographyi. Putting story on paper that is compelling to the media.ii. Highlighting companies most unique and news worthly elements is a good place to start.b. One Page Back Grounderc. Short Bios and Founder and Principles2. Websitea. About sections: over of the companies profile of principle artist.b. New section: kept fresh and will display latest product launches, events and trade shows.3. Social Media Marketing

c. Events1.Sponsoring Events2. Hosting Events3. Sponsorship of Events or being a media partner for a event4. Trade Shows5. Trunk Shows6. Speaking Engagements7. Presences at a Film Festivals8. Table at Farmers Market9. Film Screening of Searching for Johnny

In the future . . .

Resources

http://thenextweb.com/insiderhttp://www.airbnb.com/collections/best-of-eastern-europe?af=1995294&c=fb_usa+gbr_daily35

http://www.pps.org/blog/farmers-markets-take-off-in-prague/

http://www.radio.cz/en/section/marketplace/pragues-farmers-markets-a-success-story