Greece Is A Startup: The Emerging Market Advantage

GREECE IS A STARTUP:THE EMERGING

MARKET ADVANTAGE

Paul Papadimitriou — TEDx Athens Salon — Athens — July 2013

GREECE SUCKS

http://www.flickr.com/photos/sudhamshu/3202963823/sizes/l/

DO YOU HAVE A JOB?

YOUTH UNEMPLOYMENT

Source: Eurostat, 18-25 y.o

DO YOU WANT TO BECOME A PUBLIC SERVANT?

JOBS ARE GONE

GREECE SUCKS

NO BROADBAND

NO INDUSTRY

NO MONEY

NOT ALWAYS ON

NOT TECH SAVVY

NOT RICH

LIMITED RESOURCES

GREECE SUCKS?

http://www.flickr.com/photos/yo_tuco/3873775866/sizes/o/

JOBS #FAIL WORLDWIDE

2008 CRISISWAS DIFFERENT

FROM PREVIOUS CRISIS

POST-CRISISGDP RECOVERY

NOT JOBS RECOVERY

THE WORLD HASBEEN DISRUPTED

http://www.flickr.com/photos/annamagal/4697076085/sizes/l/

DISRUPTIONIS A DEFLATION GAME

DISRUPTIONMEANS FALLING PRICES

THINKYOUTUBE V. TELEVISION

1,000,000,000UNIQUES/MONTHS

YOUTUBE PROVIDESMASS SCALE

DRAMATICALLY LOWER PRICE

TVIS ADDICTED TOLARGE MARGINS

INCUMBENTSARE ADDICTED TOLARGE MARGINS

NOW THINKEMERGING V. INDUSTRIALIZED

EMERGING MARKETS PROVIDEMASS SCALE

EMERGING MARKETS PROVIDEMASS WORKFORCE

THE “WEST”IS ADDICTED TOLARGE MARGINS

WE HAD ITTOO GOOD

BUILT ONABUNDANCE OF RESOURCES

ABUNDANCE OFJOBS

MONEY, RAW MATERIALS,…

THIS IS GONE

WE ARE BEING DISRUPTED

WE ARE BEING DISRUPTEDBY EMERGING MARKETS

http://www.flickr.com/photos/anantns/7979597377/sizes/l/

YOU LOVE YOURTECHNOLOGY

GLOBAL TECHNOLOGY

Google

0 375 750 1125 1500

US World

Source: Comscore Global 2013

YOU LOVE YOURMOBILE TECHNOLOGY

MOBILE EXPLOSION

2000 2002 2004 2006 2008 2010 2012

PCs Smartphones & tablets

Source: Benedict Evans, Mobile is Eating the World

71%OF LITERATE PEOPLE WILL

HAVE A SMARTPHONE IN 2017

BIGGEST TECH SHIFT EVER

1960 1970 1980 1990 2000 2015

Source: Mary Meeker Internet Trends

YOU LOVE YOURWEARABLE TECHNOLOGY

YOU LOVE YOURDATA TECHNOLOGY

EVERYTHING WILLBE CONNECTED

EVERYTHING WILLTALK TO EACH OTHER

REMEMBER HOW YOUFLEW

HUMAN ENTRYHUMAN TO HUMAN

PAPER TICKET

HOW DO YOU FLYTODAY?

MACHINE ENTRYMACHINE TO MACHINE

ELECTRONIC TICKET

HOW DO YOU DRIVETODAY?

HUMAN DRIVENHUMAN TO HUMAN

HUMAN DRIVING

HOW WILL YOU DRIVETOMORROW?

DATA DRIVENMACHINE TO MACHINE

ELECTRONIC DRIVING

ROBOTIZATION,…I COULD GO ON

AUTOMATIZATION,

THIS IS A REVOLUTION

AN EFFICIENCY REVOLUTION

NO MORE JOBSWHO NEEDS HUMANS?

WITHOUT FULL ACCESS?PROSPERITY

WE ARE BEING DISRUPTED

http://www.flickr.com/photos/theqspeaks/6243039829/sizes/l/

SO WHAT NOW?

http://www.flickr.com/photos/theqspeaks/6243039829/sizes/l/

EMERGING IDEAS

http://www.flickr.com/photos/dabok/6029437743/sizes/l/

AREEMERGING

NEW IDENTITIES

EMERGED COMMUNITIESTWITTER

FACEBOOKDEVIANTART,…

ARE ENABLING TRUST & OPENNESS

MASS SCALE NETWORKS

TOP2P IDENTITIES

FROM TOP-DOWN

TRIBALISMDIFFERENTIATED LIVING

NEW GROUPS DETERMINATIONSHARED ACTUALIZATION

NOMADISMMOBILITY

AUGMENTED LIVING

SINGULARISMSELF-CONSTRUCTNODAL LIVING

NEW SELVES

NEW CONSUMERS

EMPOWERED& AWARE

LOOKING FOR

ENGAGEMENTCONVENIENCE

PERSONALIZATION

MEANING

NOT DEFINED BY THINGS

NOT BUYINGTHINGS

DEFINED BY ACCESS TOEXPERIENCES

BUYINGEXPERIENCES

SHARINGEXPERIENCES

DEFINED BY ACCESS TOTHINGS

EMERGING MARKETPLACESAIRBNB

RELAYRIDELENDINGCLUB

ANGEL LISTUDEMY,…

IDEA #1:P2P MARKETPLACES FOR EMERGING IDENTITIES

http://www.flickr.com/photos/almostinfamous/5063718679/sizes/l/

http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/

WILL HAVE 18 JOBSBY THE AGE OF 36

YOUTH TODAY

AND THAT’S OK

OF JOBIS CHANGING

DEFINITION

GLOBAL WORKFORCEODESK

ELANCE,…

WOMENWILL ENTER THE WORKFORCE

1,000,000,000

Source: Booz & CO

IN THE NEXT 10 YEARS

BIGGER WORKFORCEBIGGER PLANET

ALONE WHEN HE SHOUTEDEUREKA

ARCHIMEDES WASN’T

IN THE CITYOF SYRACUSE

HE WAS

AT THE CENTER OFINNOVATION

CITIES ARE

SUPER-LINEARITY

Source: MIT

PEOPLE ONLINE

1995 2000 2005 2010 2012 2020

5000000000

2029000000

201900000101900000411000004400000

Source: World Bank

AT THE CENTER OFINNOVATION

THE INTERNET IS

THE NEWCITY

THE INTERNET IS

A GLOCALCITY

IDEA #2:LEVERAGE THE EMERGING

NODAL WORKFORCEhttp://www.flickr.com/photos/almostinfamous/5063718679/sizes/l/

ALWAYS ON

http://www.flickr.com/photos/michmutters/8165243392/sizes/l/

TECH SAVVY

RICHSILICON VALLEY IS

OF TRADERSWITH LIMITED RESOURCES

IN A WORLD

OF SHARERSWITH LIMITED RESOURCES

IN A WORLD

ALWAYS DEALTWITH LIMITED RESOURCES

EMERGING MARKETS

AND PEOPLE DEALTWITH LIMITED RESOURCES

JOBS WERE HARDER TO GET

WITH LIMITED RESOURCESCOMES NO CHOICEBUT TO ACCELERATE

BREAKING CONVENTIONSACCELERATE

IDEASACCELERATE

3.43.7

MARKET ACCESSTECH KNOW HOWCOST

EMERGING FACTORS

Source: Roland Berger

IDEASACCELERATE

IDEASREPLICATION

http://www.flickr.com/photos/michmutters/8165243392/sizes/l/ and http://www.flickr.com/photos/koreanet/8559421022/sizes/l

ORIGINAL?

HATING COPY IS INSANITY

IDEASV. EXECUTION

ADAPTTO LIMITED RESOURCES

Attributes CharacteristicsCharacteristicsCharacteristicsCharacteristics

Performance Low-low-end Low-end Mid-end High-end

Simplicity SimpleSimple ComplexComplex

Robustness Robust/maintenance-friendlyRobust/maintenance-friendly Fragile/laborious to maintainFragile/laborious to maintain

Economies of scale High volume High to medium volume Medium to low volume Low volume

Pricing Low price Medium price High price Premium price

EMERGING CHARACTERISTICS

Source: Roland Berger

NOT ALWAYS ON?

NOT TECH SAVVY?

NOT RICH?

DIFFERENT MODEL

CONSTRAINED MODEL

EFFICIENT MODEL

2008 2012

INDUS EMERGING

INNOVATION OUTPUT

REPLICABLE MODEL

ACROSS CULTURES

RADICAL MODEL

CORPORATE INVESTMENT

> VC INVESTMENT

SOCIALLY GOOD

IDEA #3:ADOPT THE EMERGING MARKET

CREEDhttp://www.flickr.com/photos/almostinfamous/5063718679/sizes/l/

http://www.flickr.com/photos/jonk/7396078358/sizes/l/

GREECESUCKS?

PERCEIVED DISADVANTAGESBECOME A FORCE

MYTHS OF LAZINESSBECOMES A FORCE

GREEKS SLEEP ALL THE TIMESLEEP EMPOWERS CREATIVITY

Source: University of North Carolina

GREEKS ARE DREAMERSDAY DREAMING PUSHES

Source: British Psychological Society of Occupational Psychology

CREATIVITY

GREEKS ARE ROMANTICSFICTION FUELS CREATIVITY

Source: University of Toronto

& RESISTANCE TO DISORDER

GREEKS ARE NOISYHUMAN NOISE

Source: University of Illinois

FUELS CREATIVITY

GREEKS STAY OUTDOORSGOING OUT

Source: University of Kansas

FUELS CREATIVITY

GREECESUCKS?

GREECEIS A STARTUP

GREECECAN BEAT THEPIONEER GAP

BY ADOPTING THEEMERGING CREED

GREECEHAS THE TALENT

GREECEHAS THE PASSION

GREECEHAS THE CREATIVITY

GREECEIS BUILT FOR

ENGAGEMENTCONVENIENCE

PERSONALIZATION

MEANING

GREECEHAS NO CHOICE

GREECEHAS TO EMERGE

FROM CRISIS TO CATHARSIS

THANK YOU.@papadimitriou

FB/LI: paulpapadimitrioupaulpapadimitriou.com

http://www.flickr.com/photos/boklm/9059701815/sizes/l

Greece Is A Startup: The Emerging Market Advantage

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