TERI THOMPSONGravity Summit Consulting

THE POWER of REAL-TIME SOCIAL MEDIA

REAL-TIME SOCIAL MEDIA

• Why should I care?• What is Real-Time Social Media?

• The BIG GLOBAL picture

• Why now?• How is it impacting

• Business• Communication• Government• Non-profit

?

•One Tweet – a message with no more than 140 characters – turns into $33 million-plus in Haitian disaster relief

•A Town Hall meeting on transportation systems in Orange County, California is viewed in real-time -Russia-Western Europe-Asia

•Former struggling competitors are thriving by sharing customers

CONSIDER THE FOLLOWING

IF NOT FOR YOURSELF, THEN FOR YOUR EMPLOYEES, CLIENTS & CUSTOMERS.

•100,000 people a day are joining a community somewhere around the world

•Clients and consumers are relying on each other for buying decisions

“Reviews are the New Advertising” “Conversation is Currency”

•Be aware of how to harness these platforms for your own professional and personal branding

•How to educate yourself about the impact and use of social media to stay relevant

WHY SHOULD I CARE?

National Labor Relations Board

http://bit.ly/bM4IsR

Consumer Products Safety Commission

Now, a federal agency that is charged with protecting consumer safety will start makingproduct complaints public.

Set to change March 11, 2011 -- effectively putting the government into the social-media business and lifting the lid on what are sometimes allegations of serious injury.

Source: Ad Age January 24, 2011

http://adage.com/article?article_id=148411

What is Real-Time?

The Now Lens

What is Social Media? Defined

• Free digital platformsthat support conversationwithin a community

• Media that is Social• New Tools• Instead of one-to-one It is one-to-many

What is Social Media? Reach

United States -Popular• Facebook 600 Million +• Twitter 170 Million +• LinkedIn 90 Million+• YouTube 2 Billion videos per/day

International• Ren Ren, QQ, Sina, Kaixin• Orkut • StudiVZ • V Kontakte, Odnoklassniki

The World of Social Media

Why Now?

Why is social media everywhere?

World Community Populations

1.3 Billion

1.2 billion

600 million

Digital Natives•DIGITAL NATIVES, Generation Y, Generation Net

Global “YOUTH BULDGE”

•Males /Females under 35 years of age•In U.S. 90 million - outnumber Baby Boomers 70 million

Beck, John C., Wade, Mitchell. “Got Game: How the Gamer Generation is Reshaping Business Forever.” Boston, Harvard Business School Press, 2004. 1-2.

Why Now? The Perfect Storm Has Hit

Free

Technology

Global Recession

Digital Natives

CommunicationsShift

Who is Using Real-Time Social Media?

Your Kids, You, and Your Mother•Fastest growing demo on FB - Women 50+

•Average video game player - 43 year old woman

Fastest growing category is Virtual Currency Gaming “Farmville”. “Texas Hold ‘em Poker”

Real-Time Social Media

• Businesses - all sizes & categories

• Non-Profit, Fundraising• Government• Entertainment• Healthcare• Auto• Sports• Retail• RestaurantsEverywhere!

It’s all about the Conversation

• There is a Conversation taking place inreal-time about

»Your brand»Your industry»Your competition

• The Conversation is taking place»with You»or without You

Fortune 100 Global Corporations

• The number of companies being talked about on Twitter increased by 90% over the last year

• Resource: Burson-Marsteller Global Social Media 2011 Check up

Fortune 100 Global Corporations

• 25% increase in use of four social media platforms

• 18% increase in Twitter • 14% growth in YouTube • 13% growth in Facebook pages• Twitter is emerging as the predominant

social media platform• Share specific communications with targeted

stakeholders• 148% increase in @ mentions

• Resource: Burson-Marsteller Global Social Media 2011 Check up

Communication Has Changed Forever

• Corporate Communications• Media Relations• Sales• Marketing• Customer Service• Public Relations• Journalism• Emergency Alerts

Communication Has Changed Forever

The Voice of the Individual aggregates into a

Global VoiceTruthAuthenticityTransparencyAdding Value

Wael Ghanim, Google Marketing Executive

Real-Time Global Change

#Hashtag Revolution

#Jan25 Egypt#Feb12 Algeria#Feb14 Bahrain#Feb25 Iran#Feb17 Libya#Feb19 Algeria#Feb20 Morocco#Feb23 Cameroon#Mar8 Kuwait

Photo by: Michael Robinson Chavez, Los Angeles Times / February 12, 2011

“Facebook Revolt”

“Social Media Revolution”

“Revolution 2.0”

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Global Financial Markets Virtual Goods & Currency

•A multi-billion-dollar business propelled by social media

•Players pay real-world cash for virtual (fake) currency to purchase virtual nonexistent gifts, items, and goods.

People are paying real money for things thatdo not exist.

China - The Xinhua News Agency reported that the Chinese Central Bank will begin to supervise virtual currencies as they could affect the value of the Yuan.

Real Power of the Unreal

THE POWER of REAL-TIME SOCIAL MEDIA

• View today through the NOW LENS• Strategies• Learn to Manage the Conversation• “Conversation is Currency”• Harness the Power of the Crowd• Nurture your Share of Voice• Execute Locally. • Think Globally.

TERI THOMPSONGravity Summit Consulting

THE POWER of REAL-TIME SOCIAL MEDIA