Going Granular

Presented by:Michael Dorausch, DC

@chiropractic

Local

• Not only about Ranking but about…

Conversion

Local

• Business (or client) w/local service• Leads from Web (conversion)• Already done the basics

Let’s pick a location…

Austin, TX

Location +

• Austin, TX• Granular… Downtown Austin, TX• 111 Congress Avenue, Austin, Texas 78701• 250 W 6th St, Austin, TX, 78701• One Congress Plaza, Austin Business Journal, KPMG• McCormick & Schmick's Seafood Restaurant• Radisson Hotel & Suites Austin• 111 E Cesar Chavez St., Austin, TX 78701• Corner of Congress Ave. & Cesar Chavez St.• Interstate 35, Loop 1 (Mopac Expy)• + Your Business Info

Location + Events

• Austin Boat Show• Carnaval Austin• PubCon• South by Southwest (SXSW)• Austin Reggae Festival• Austin Marathon

Austin Marathon & Half

• 14,000+ Runners• Hundreds of Volunteers• Dozens of Sponsors• Road Closures, Photo Ops, Maps• Targeted Localized Opportunities

Austin Marathon

Philadelphia Marathon

Track Conversions

Location + Events• [city] marathon• Check local laws and regulations• Maps (course, parking, start & finish)• Highlight on Volunteers (happy stories)• Photos (Flickr page, post on blog, etc…)• Video (YouTube, Embed on Blog)• Race Results (Blog post w/links)• Success Stories (focus on community)

Location + Landmarks• Mopac Expy• Old West Austin• Dobie Mall• Train Station• Recreation Center• Cemetery• University• Interstate 35• Butler Park

Location + Landmarks• Monuments• State Capitol• Governor's Mansion• Haunted Hotel• Mount Bonnell• Airports!

Location + Landmarks• Conference Center • Laser Hair Removal• Guitar Center• Hooters• Fuddruckers• Acupuncture• Family Chiropractic• Pubs?

Location + Landmarks• Universal Search!• Drive / Walk• Voice Recorder• Digital Camera• Video / Flip• Street View Maps

Location + Granular

• Landmarks Covered• Events Covered• Go Granular w/ nitty gritty details• Thousands of words in a single photo!

Location + Granular

• True Story!

Thank You PubCon!

See you in Las Vegas!

BackLinks!