Get on the Train or Get Left Behind:How to Use Social Media to Grow Your Business

Prepared by: Adrian Miller

Adrian Miller Sales Training

What is Social Media?

“Social media is the use of technology combined with social interaction to create or co-create value.” (Duct Tape Marketing blog)

“Social media is not a fad, nor is it going away anytime soon. To ignore it is to risk obsolescence and irrelevance in the marketplace. Increasingly social media will impact every role, every individual, at every kind of company, globally and exponentially.” (Forrester Research)

The Social Media Cocktail Party

Facebook

Best Practices: Linkedin

Get familiar with the site. Take some time to search the groups and applications that are available to members. The more you know about what is available, the better you will be able to navigate and leverage the site’s potential.

Your Linkedin Profile

Your Linkedin Profile

Your bio should showcase your experience and establish you as a credible business professional. Be detailed. People (prospects) will look at your bio and assess

whether you may add value to them or not. Get endorsements for your business. Make certain that your sig line includes a link to your Linkedin

bio.

Linkedin Applications

Build your brand using Linkedin applications.

Show your blog Post and share presentations and articles Conduct polls and collect market research data Share information about business books and

what you/your connections are reading And more………….

Linkedin Groups

Linkedin Groups

Join a pre-existing group. Search by interest, geography, language.

Start a group. Make it a “go-to” spot for information and help. Discourage blatant self-promotion.

Become active and visible in groups in order to develop deeper connections and relationships.

What are You Doing?

Allows you to showcase work-related pursuits / activities.

Creates a positive impression of what you do.

Building Business Using Linkedin Look through your contact’s connections.

When you see someone that you want to meet, send a customized request.

Reconnect with colleagues, contacts, clients, referral sources.

Research companies (the competition, prospects, etc.)

Build Your Linkedin Action Plan Time: Set aside 30 minutes per day to

“work” the site Add connections Search your connections for people you

might wish to meet Answer questions / post questions Start or join a discussion Become visible

Facebook

Facebook has come of age as a marketing & self-branding too.

Facebook: The Good, The Bad & The Ugly Profile

Professional Relevant Self promotional (but in good taste)

Facebook Groups

Allows you to network with your target audience

Join a group Create a group for your business

Facebook Events

Promote your corporate events through Facebook. Generate awareness Receive RSVPs Control what guests can see / not see

Facebook Pages

Post Photos Videos Marketing material Blog Notes Links

Success

Personal Examples

Obtained speaking engagement at a conference

Became a columnist for business publication in South Africa

Entering into a business relationship with owners of a start-up sales portal

Sell books

Facebook: The Bad & The Ugly Improper photos Spamming Being sarcastic and/or rude Improper language Including too much personal information Posting photos without asking

permission

Privacy Settings

Privacy ProfileControl who can see your profile and

personal information. SearchControl who can search for you, and

how you can be contacted. News Feed and WallControl what stories

about you get published to your profile and to your friends’ News Feeds.

ApplicationsControl what information is available to applications you use on Facebook.

Twitter!

Micro-blogging

140 characters What are you doing

What’s relevant & NEWYour tweet is your headline

Twitter for Lead Generation

Promote new competencies Share articles, resources, etc. Conduct mini-survey Become recognized as an expert

Your Personal Social Media Action Plan1.

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Thank You

Adrian MillerAdrian Miller Sales Trainingwww.adrianmiller.com516-767-9288