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GOV.UK Inside GOV

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Hello

Charlotte FowlesChannel Strategy ManagerRob RockstrohSenior Channel Strategy Manager

Digital, Channel Strategy and Publishing (DCP)

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“Digital is not another channel; it is the delivery choice for this generation”

Francis Maude MP

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Digital by default

“The UK is increasingly a digital nation. People expect high quality, effective digital services and where public services can be delivered online,

this should happen as soon as possible.”

The Civil Service Reform plan

but…

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It’s ‘digital first’ for health and care

‘Digital first’ makes a firm commitment to adopting digital methods to deliver healthcare,

but makes clear that face-to-face contact with our health and care professionals will remain an

essential, core part of our care.

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Two key projects that will change the way health and care information is provided

in the future.

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The single domain for government: GOV.UK

An integrated platform for health and care

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GOV.UK is launching on 17 October

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The new home for all government services and information

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It will be simpler, clearer and faster for users

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Focused on user needs, not government needs

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It will save central government £50m-£70m per year from the services it replaces

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GOV.UK

Phase 1 17 Oct 2012

DirectgovBusiness Link

Phase 2 Nov 2012 Mar 2013

Phase 3 Apr 2013 Mar 2014

Everything else (-exemptions)

Depts (c24) Agencies (c10)

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Inside government formats

PolicyPublicationsNewsSpeeches/statementsConsultations

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Organisations+ their corporate stuff

Topics

Ministers

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Specialist

A format, not a proposition

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Needs anyone might have for detailed guidance which government has a duty to provide

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Prior knowledge or a willingness to grapple with unfamiliar language and concepts can be assumed

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Policy

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we are going to create ...

... a clear, comprehensive and coherent set of policies on gov.uk by 31 March 2013

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users will be able to find out ...

... what the government is doing, why, when and how

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a policy is:

a statement of the government's intent, position or action (to achieve a desired outcome)

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policies on gov.uk have 4 parts

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policy titlesummary sheetactivitydetail pages

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a policy title is:

a statement of what specific outcome the government is trying to achieve

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policy titles should be:

clear specificsuccinctjargon-freeactive

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Improving dignity, respect and compassion in health and care services Reducing the number of teenage pregnancies Increasing healthy life expectancy Improving the quality of care for people with dementia Increasing the number of early diagnoses for long term conditions Improving efficiency and reducing bureaucracy in the NHS

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Language - No

empowering, delivering, reforming, streamlining and promoting etc

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Language - Yes

increasing, decreasing, bigger, smaller, reducing, safer, cleaner, better, establishing, expanding, (improving)

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Style Guide

There is also a style guide

If interested: www.gov.uk/designprinciples/

styleguide

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basicsdon't use overarching, robust words to leverage understanding and deliver comprehension

keep it all active, concise and concreteuse all basic content usability

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cover sheetsIssue

why is this policy necessary?

Actionswhat is being done?

Background how did we get here?

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cover sheets

optional headings

engagement

impact (assessments)

bills & legislation

partner organisations

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detail pagesadditional relevant information how and when the actions are being takenevidence and research

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Process

• DCP produces draft• GDS reviews draft sheets• Policy fact-check• GDS second eyes

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the result

a clear, comprehensive and coherent set of policies on gov.uk

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users will be able to find out ...

... what the government is doing, why, when and how

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Next steps

We’ll ask for your inputIdentify stakeholdersWriting contentFact checking

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Further info for those interested:

http://digital.cabinetoffice.gov.uk/http://inside-inside-gov.tumblr.com/http://digitalhealth.dh.gov.uk

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Thanks

Charlotte FowlesChannel Strategy Manager

Rob RockstrohSenior Channel Strategy Manager

DCP

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