Post on 26-Jan-2015
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SOCIAL MEDIA IN THE CITY
By:Andrew Krzmarzick
GovLoop, Director of Community Engagement
June 11, 2010
AGENDA What’s Gov 2.0?
Web 2.0 / Social Media?
Generation C
Before You Begin
Blogs
eDocuments
Wikis
Social Virtual Networks
GovLoop.com
Crowd Sourcing
Open Data
Mobile Devices
Podcasts
YouTube
Second Life
WHAT’S WEB 2.0?
FOUR GENERATIONSVeterans: 1920s-1940
Baby Boomers: 1940-1960
Generation X: 1960-1980
Millennials: 1980-2000
Source: Washburn, E. Are You Ready for Generation X? Changing World View –The Five Generations, Physician Executive. January-February 2000.
Web 2.0 Users?
A NEW GENERATION
How about “Generation C” ?
“…an avalanche of consumer generated ‘content’…”
Two drivers:
(1) Our creative urges
(2) Content-creating tools
- Trendwatching.com, Feb 2004
Generation CBy Dan Pankraz
FACT:
GEN C is a mindset covering digital
creatives aged 10-35
Source: Flickr – lyzadanger’s photostream
Someone of ANY age who is actively using social media
and engages others on the Internet with a "2.0" mindset:creative, collaborative
and community-oriented.
“GENERATION C”
“GENERATION C”Generations Explained
Generation Name* Birth Years, Ages in 2009 % of total adult population
% of internet-using population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
35%
1.0
2.0
“GENERATION C”
Users age 18-24 = 10.6%
Users age 35-54 grew 276%, 18-24 only 20% last six months
Average age = 40 yrs old
Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
1. Why? Tie to mission, goals, objectives, needs, gaps.
2. Who? Champion, contributors, constituents, citizens.
3. What? Content is the key to success.
4. How? Decide which tools best meet goals.
5. When? Create a schedule to implement and evaluate.
BEFORE WE BEGIN…
BEFORE WE BEGIN…
An Integrated Approach to Citizen Engagement
NewslettersForms
Current Website Content
PSAsVideo Content
Training ClipsSuccession Planning
Historic/Event PhotosEmployees in ActionCitizen Engagement
TeleconferencesAudio Content
Mentor Calls
Events/ConferencesCustomer Service
Employee DevelopmentJobs/Recruitment Activity
Traditional Content Vehicles
New“Conversation” Vehicles
The Destination
Your Target
Website
Measurement/ROI =>
BEFORE WE BEGIN…
BEFORE WE BEGIN…
BLOGS
What is a Blog?
a. an online journal or diaryb. a “time bandit” that thwarts
my team’s productivityc. abbreviation for “web log”d. a creature from a bad sci-fi movie
BLOGS
Which of the following have a Blog?
a) Los Angeles Fire Department
b) City of Austin, TX
c) City of LaSalle, IL
d) City of Levelland, TX
e) All of the Above
BLOGS
Step 1: Pick a Blog Platform
Step 2: Create an Account
Step 3: Name Your Blog
Step 4: Produce Content
Step 5: Publish Post!
BLOGS
• Convert newsletters to online communication (real-time sharing!)
• Present plans and elicit feedback
• Post videos, photos more quickly
• Invite citizens / guests to post
4 Ideas
EDOCUMENTS
WIKIS
What in the world is a Wiki?
a. an online encyclopedia
b. a web-based tool where multiple users
create, publish and edit information
c. a Hawaiian word for “fast”
d. all of the above
WIKIS
You call this fast?
WIKIS
• Provide a space for community collaboration
• Draw upon intelligence of the crowd
• Create a directory / resource list
1. Why? Tie to mission, goals, objectives, needs, gaps.
WIKIS
WIKIS
Step 1: Pick a Wiki Platform
Step 2: Create an Account
Step 3: Set Up Your Wiki
Step 4: Produce Content
Step 5: Edit and Post!
WIKIS
SOCIAL VIRTUAL NETWORKS
Who in this room has the most connections/friends on:
NOTJUSTFOR
KIDS!!!
SOCIAL VIRTUAL NETWORKSTransforming Government
SOCIAL VIRTUAL NETWORKS
Sharing
InformationIdeasInsightIssuesIndividualsIntelligence
• Free • “Micro-blogging”• 140 characters or less• Send and read user updates aka “Tweets”
• Text-based, but can post links / photos• Anywhere, anytime via cell or computer
SOCIAL VIRTUAL NETWORKSKNOWLEDGE
GovTwit.com• State/Local = 900+
• Federal Agencies = 500+
• Dept of Defense = 150+
• Hawaii = 8
SOCIAL VIRTUAL NETWORKSKNOWLEDGE
Crowd-sourcing ideas to improve services
Communicating with / to citizens
Posting links to key information
Reporting incidents, sending alerts
Promoting events, surveys, studies, etc.
1. Why?
SOCIAL VIRTUAL NETWORKSKNOWLEDGE
Step 1: Go to Twitter.com
Step 2: Create an Account
Step 3: Find People to Follow
Step 4: Consider Alternate Tools
Step 5: Jump in the Stream (“dialoguing” vs. “doing”)
SOCIAL VIRTUAL NETWORKSKNOWLEDGE
Recruit candidates for open positions
Find job candidate references/recommendations
Launch discussions with industry / other agencies in groups
1. Why? Tie to mission, goals, objectives, needs, gaps.
SOCIAL VIRTUAL NETWORKSKNOWLEDGE
SOCIAL VIRTUAL NETWORKSKNOWLEDGE
“Use of Facebook has really exploded...Local government should really want to use this sort of social networking tool. We set up blockwatches, so people can let each other know about suspicious activities and crime in their neighborhoods…a Facebook-like social networking tool might allow local government to quickly dispel rumors and calm out-of-control fears during [emergencies]…” - Bill Schrier, Seattle CIO
http://www.digitalcommunitiesblogs.com/cgi-bin/mt-search.cgi?tag=blockwatch&blog_id=7
SOCIAL VIRTUAL NETWORKSKNOWLEDGE
The
Story
Problem:Why
?
Millions of government employees working on similar issues but no safe place
to connect and share best practices.
Solution:Online community.
Hub to connect disparate conversations/events. New technology leveraged to collaborate.
What is
MISSION: “Connect Government to Improve Government”
Solve government
problems
Connect with peers
Research the latest
trends
Find and contribute best practices
Learn about the latest solutions
?
• Do-Gooder: 3rd Gen Public Servant, DHS Fellow, Multiple Gov Agencies
• Innovator: Co-Founder, Young Government Leaders
• Award Winner: 2006 Rising Star Award, 2007 Fed 100 Winner
• Speaker: 25+ Conferences, Brookings, Harvard Kennedy School
• Author: Wikinomics, Federal Times, Public Manager
• Athlete: Used to be good at golf – 3rd in State
• Scholar: Miami (OH) and UPenn
• Gentleman: Likes Cats and Babies
Founder
Evolution
JAN 2009:Community
Leaders
JAN 2008:Idea
Conceived
JUN 2009:10,000
Members
SEP 2009:20,000
Members
JUN 2008:GovLoopLaunched
Passionate Federal
Employee Presidentand CEO,
Build Team
Recognized Need for More
Resources
Passionate Volunteers
Adding New Features
Members
30,000…and growing rapidly
California CTO
City Managers
State/Local CIOs
Public Information Officers
Etc...
Members600+ Texans
CROWD SOURCING
CROWD SOURCING
CROWD SOURCING
CROWD SOURCING
OPEN DATA
OPEN DATA
OPEN DATA
RSS
What does RSS stand for?
a) Like K.I.S.S., only R.S.S.b) Rhapsodically Syncopated Soundc) Really Simple Syndicationd) None of the above
PODCASTS
Q. What’s the difference between a podcast and a vodcast?
A. Podcast = AudioVodcast = Video
Downloadable
PODCASTS
Why?
• Provide public service announcements
• Train personnel
• Tell your history
• Conduct a free “Radio Show”
• Make info available in people’s hands
PODCASTS
PODCASTS
Step 1: Pick a Platform
Step 2: Create an Account
Step 3: Create Your Call
Step 4: Start/Record Call
Step 5: Edit and Post!
Why/How do you use
VIDEO SHARING?
VIDEO SHARING
VIDEO SHARING
Why?
Capture public events / meetings
Promote your city for potential visitors
Succession planning, prepare/share with the next generation
MOBILE PHONES/DEVICES
What has your Cell Phone taught you lately?
“Most cell phones today have more computing power
than was available to NASA during the
Apollo space program…”- Wes Ferguson, Author of
Moving at the Speed of Creativity
MOBILE PHONES/DEVICES
MOBILE PHONES/DEVICES
MOBILE PHONES/DEVICES
1. Why? Tie to mission, goals, objectives, needs, gaps.
Text message alerts
Apps
Faster than email (if no smartphones)
WEB-BASED CALLING
SOCIAL BOOKMARKING
WIDGETS
VIRTUAL WORLDS
What’s the coolest name for an avatar in Second Life?a. Ichabod Issachar
b. Siegfried Lactanoid
c. Zedeka Nadezda
d. Horatio FizelmeisterSecond Life Avatar
VIRTUAL WORLDS
LEGAL ISSUES• FOIA: the proposed agreements recognize that we adhere to the Freedom of Information Act.
• Advertising: providers have assured that they will eliminate or minimize advertising and that they have no intention of adding advertising that they do not currently display.
POLICY ISSUES
Privacy
Employee Activity
Paperwork Reduction Act
Cookies
Records Management
Federal Advisory Committee Act (FACA)
For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions: http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf
http://www.whitehouse.gov/blog/Enhancing-Online-Citizen-Participation-Through-Policy/
SECURITY ISSUESRISKS
•Impersonation / info integrity
• Unwanted surveillance
• Compromised intelligence
• Infrastructure threats
RECOMMENDATIONS
• Cybersecurity policy official
• National strategy
• Public awareness campaign
• Incident response plan
Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
HUMAN RESOURCES ISSUESRECRUITMENT
• Be cool / innovative
• Be where they are
• Boomers “retiring”
• Set clear boundaries
RETENTION
• Use ‘em or lose ‘em!
• Knowledge transfer
• Alumni network
• Emergency corps
Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
WHAT’S NEXT?1. Why? Tie to mission, goals, objectives, needs, gaps.
2. How? Decide which tools best meet goals.
3. What? Content is the key to success.
4. Who? Assign owner/contributors; define audience.
5. When? Create a schedule to implement and evaluate.
Blogs
eBooks
Mobile Phones
Podcasts
RSS
Social Bookmarking
Social Virtual Networking
Videos
Virtual Worlds (Second Life)
Web-Based Calling
Webcasts/Webinars
Wikis
WEB 3.0?• 3-D• Mobile / Clouds• Aggregation
WHAT’S NEXT?
THANK YOU!FOR MORE INFORMATION:
HTTP://WWW.GOVLOOP.COM
ANDREW KRZMARZICKPhone: (202) 352-1806Email: Andrew@GovLoop.comBlog: http://GenShift.comTwitter: @krazykrizSlideshare.net/govloopLinkedin.com/in/andrewkrzmarzick