Got Social Media?How New Media is Changing the Way

Companies Do BusinessPresentation by:

Erica O’GradyChief Experience Officer

Peanut Butter Media

erica@peanutbuttermedia.comhttp://peanutbuttermedia.com/

$580 Million Dollars$580 Million Dollars

Fox – NEWS CORPS

$1.65 Billion Dollars$1.65 Billion Dollars

1.6% for $240 1.6% for $240 Million DollarsMillion Dollars

“Spending on SOCIAL MEDIA and ‘conversational marketing’ — still in their nascent stage — will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI Surveys, Inc.”Source: http://www.marketingvox.com/

“You have no control over how your customers and users discuss your brand using new media unless you engage them.” Chris Bernard – User Experience Evangelist, Microsoft

TOOLS (Technology)TOOLS (Technology)

TOOLS (Technology)TOOLS (Technology)TACTICS (Strategy)TACTICS (Strategy)

TOOLS (Technology)TOOLS (Technology)TACTICS (Strategy)TACTICS (Strategy)

“First it’s an understanding that social media is about sociology and less about technology. It’s a mashup of new and traditional media that spans across advertising, PR, customer service, marcom, sales, and community relations.”

Brian Solis – PR 2.0

TOOLS

BLOGSBLOGS

BLOGSBLOGS

RSSRSS

BLOGSBLOGS

RSSRSS

WikisWikis

BLOGSBLOGS

RSSRSS

WikisWikis SocialSocial

NetworksNetworks

BLOGSBLOGS

RSSRSS

WikisWikis SocialSocial

NetworksNetworks

Social Social BookmarkingBookmarking/ Social News/ Social News

REALLY!REALLY!

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006

There is a Blog Born Every Half Second…

C|NET News.com August 2006Let’s Setup A Blog!Let’s Setup A Blog!

Information Overload

Source: Lee Lefever – http://commoncraft.com

TAKE AWAYSTools and Technology are Only A PlatformTools and Technology are Only A Platform

The Tools and Technology are FREEThe Tools and Technology are FREE

Once Mastered – Anyone Can Use the Tools of Once Mastered – Anyone Can Use the Tools of Social Media to Create a Social Media CampaignSocial Media to Create a Social Media CampaignEven YOU!Even YOU!

TacticsTactics

TacticsTacticsRULES

TacticsTacticsRULES

STRATEGY

TacticsTacticsRULES

STRATEGY

ListeningListening is Marketing is Marketing

ParticipationParticipation is Marketing is Marketing

Case Studies

• Dell • Coca Cola• Facebook Zombies & Resident Evil• CBS and The New Adventures of Old Christine• SplashCast

TAKE AWAYSThe Rules of New Media Are DIFFERENTThe Rules of New Media Are DIFFERENT

CONVERSATIONS are Marketing…CONVERSATIONS are Marketing…

Monologue has given way to Dialogue in PR,Monologue has given way to Dialogue in PR,Advertising, Journalism, and Marketing – SocialAdvertising, Journalism, and Marketing – SocialMedia is the answer to harnessing the power of Media is the answer to harnessing the power of Conversations.Conversations.

““If You If You HIDEHIDE the Truth – the Truth – Someone will Someone will FINDFIND the the Truth.”Truth.”

John Moore – Brand AutopsyJohn Moore – Brand Autopsy

““Given our focus on disclosure, we want toGiven our focus on disclosure, we want toPoint out most of this information is availablePoint out most of this information is availableFor FREE in books and through training.”For FREE in books and through training.”

TAKE AWAYSIt All Starts with RESPECT…It All Starts with RESPECT…

Tell the story – Don’t make up a StoryTell the story – Don’t make up a Story

If you lack confidence – DON’T do Social Media!If you lack confidence – DON’T do Social Media!

“…is a mashup of new media and traditional media – all with the common goal of engaging people and influencers on their terms. The difference is that by listening, reading, and participating, corporate marketing will be smarter and more approachable than ever before. This is how we humanize brands, create loyalty, and earn customer's business.”

Brian Solis – PR 2.0

TOOLS (Technology)TOOLS (Technology)TACTICS (Strategy)TACTICS (Strategy)

Credits & Resources

Brian Solis – The Social Media Manifesto. Visit him at: http://briansolis.com/ and view the Manifesto online at: http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html

John Moore – Brand Autopsy. Visit him online at: http://brandautopsy.com/

View these slides online at: http://slideshare.net/

Connect With Me Online

Connect with me at:

Twitter: http://twitter.com/ericaogrady

Blog: http://reinventingerica.com/ & http://peanutbuttermedia.com/

Email: erica at peanutbuttermedia dot com

Personal Site: http://ericaogrady.com/