Post on 27-Nov-2014
description
Anders BjersAssociate, Googol
Communication, Innovations, Social Media, Strategy, Outlook
Antonia Ax:son Johnsons Foundation for Environment and Development 3GNS Berghs School of Communications Radio Intelligence University of Stockholm PodTech Networks Activio Health Tech EU-Commissions Representative Office in Sweden Votia E-democracy Torget
Digital-TV Kommissionen Googol
http://se.linkedin.com/in/andersbjers
Communication
Message Distribution / Channel Reciever
Challenges
• Navigate Disruptive Technology• Budget – fund innovation and communication
project• Design and find the next business models
Disruptive Tech
Apps, Apps, AppsNew ways to sellEnterprise Social NetworksLikeonomicsQuoraGamificationHashtag chatExtending print
By Altimeter GroupUser Experience Business Model Value Networks
LIkenomics ✔✔ ✔New ways to sell ✔✔ ✔✔ ✔Next-gen search ✔ ✔Big data ✔ ✔✔Enterprise soc net ✔ ✔✔Gamification ✔✔✔ ✔ ✔Extending print ✔ ✔✔Curation ✔ ✔✔Hashtag chat ✔Quora ✔ ✔DIY/ Co-creation ✔ ✔ ✔✔
Co-Create
• GE – Ecomagination Challenge• Starbucks – My Starbucks Idea.com • Snorisar • LEGO – Design by Me• Twitter #
Snorisar
• 250 000 Accounts• 1 mil. Votes• 3 years • First Social Project• 3 actions-Submit Idea- See Others Ideas- Action page / Starbucks Feedback• Philosophy• Conversations will happen – join it!• Use engaging mannor / Listen.• Its about Relationships• Only One place on each Social Channel
http://www.digitalbuzzblog.com/video-legos-social-strategy/
http://designbyme.lego.com/en-us/default.aspx?icmp=COHomeRecommendationsUSDbM
Enterprise Social Networking
Spigit.com
Spigit on Facebook
Join a Group
Why leave
Interact
Philosophy• Be Open• Focus - Collaboration / Co-Create• Be Present, Authentic, Lead, Listen and Answer• Look at: Context, Purpose, Meaning, Goals,
Conversations• Simplicity• Break ”old” Linear Communication Models• Time, Process and Engagement• Embrace Fragmentation• It´s about People
Whats ahead
Social is the New NormalScreens, Screens, ScreensCumulative Development and FragmentationMore Mobile – Less DeskMyriad of Innovations Less Google – More Social SearchOpen SourceAugumented Reality…More Video – text takes timeFace Time – beats everything else… (real)
Strategies for Co-Creation
1. Create space for interaction2. Be transparent who you are and affiliation3. Treat members as co-creators, not respondents4. Engage in genuine dialogue and listen5. Let go of controll – be a facilitator6. Allow Co-creators to shape agenda / topics7. Adopt interactive model for Innovation8. It’s about culture – cutivate it
Overall Strategies
Embrace the Disruptive Tech. If…Develop StrategyAdapt or dieCo-Create and CollaborateCreate and Sustain RelationshipsUse Guidelines Create Social TeamsBe ThereBe a Facilitator not a ControllerIterate – LearnGet out of Vertical Siloes
Googles Quest to Build a Better Boss
See article in NYTimes.
http://www.nytimes.com/2011/03/13/business/13hire.html?src=busln
Thank You
www.googolblog.wordpress.com
www.youtube.com/ggllive
www.twitter.com/googollive
http://www.innovationpioneers.net/
Anders BjersAssociate, Googol